Versus Systems Inc. develops gamification and audience engagement technology for brands, sports venues, digital content, live events and advertising environments. Company news commonly covers its Filter Fan Cam product, which adds branded filters, overlays and real-time visual effects to stadium video boards, along with technology upgrades tied to face detection, tracking and lower-latency fan experiences.
Updates also include partnerships and agreements that apply Versus technology to QR-enabled campaigns, physical-to-digital fan products, Digital Out-of-Home screens, mobile engagement tools and international market expansion. The company’s announcements frequently frame these products around sponsored rewards, interactive games, audience data and branded consumer participation across sports, entertainment and media channels.
Versus Systems (VS) has appointed Brian Goldenberg, CPA, as Chief Financial Officer, effective September 8, 2026, and as its Principal Financial and Principal Accounting Officer.
Goldenberg has more than 25 years of financial and operational leadership experience, including prior roles as Chief Financial Officer, Chief Operating Officer and Chief Compliance Officer at multiple investment management firms. He most recently served as COO, CCO and CFO of Divisadero Street Capital Management in Miami, and previously as CFO of Trend Capital Management in Boca Raton. Versus Systems’ CEO said Goldenberg’s experience in finance and operations is expected to support the company’s growth strategy and financial capabilities.
Versus Systems (NASDAQ: VS) renewed and expanded its partnership with the Texas Rangers to continue deploying the Filter Fan Cam at Globe Life Field through the 2026 MLB season, extending a five-year collaboration and adding a new SOW to produce more AR filters.
The upgraded platform adds a C++ tracking engine, a 60 fps camera driver, improved face detection, reduced latency, Unity integration, and dynamic face-paint features to increase in-stadium interactive sponsorship opportunities.
Versus Systems (Nasdaq: VS) renewed its partnership with the Texas Rangers to continue deploying the company’s Filter Fan Cam through the 2026 Major League Baseball season. The renewal upgrades the product with a C++ tracking engine, a 60 fps camera driver, enhanced face-tracking and smoothing, improved face retention, and dynamic face paint filters.
These technology enhancements aim to improve in-stadium fan engagement, reduce latency, increase on-screen filter accuracy, and expand sponsorship and monetization opportunities for Versus and its partners.
Versus Systems (Nasdaq: VS) executed a definitive agreement with Drinkfinger to integrate Drinkfinger’s physical beverage accessories with Versus’ QR-enabled engagement technology across Brazil, the US, the UK, and select international markets.
Initial programs are underway and commercial revenue is expected to begin in Q1 2026. Revenue will be shared equally in key markets where Versus distributes Drinkfinger products. The collaboration targets high-margin recurring software, sponsorship, licensing, and advertising revenue and aims to deploy across venues, festivals, retail, and stadiums.
Versus Systems (Nasdaq: VS) executed a definitive agreement with LiftMedia to integrate Versus’ interactive engagement technology across LiftMedia’s DOOH network, reaching 2.65 million people per day and nearly 1 billion impressions annually. The partners will develop a consumer mobile app connecting LiftMedia elevator and residential screens to Versus-powered content, games, and services.
A pilot will launch in Spain and Portugal in late Q1 2026, with a full regional rollout in Q2 2026. Revenue will be shared 50:50 on qualified digital engagement streams, leveraging LiftMedia’s existing hardware with no new installations required.
Versus Systems (Nasdaq: VS) announced a collaboration with LiftMedia to deploy Versus’ interactive QR-code engagement tools across DOOH elevator and targeted ad screens in the Iberian Peninsula.
The initial activation targets tens of thousands of elevator-based media properties, reaching 2,650,000 people a day (about 4.4% of the Iberian population) and delivering nearly 1 billion impressions a year. A pilot in Spain and Portugal will start after execution of a Master Services Agreement; companies signed a non-binding Letter of Intent and expect to finalize an MSA within 60 days.
Versus Systems (Nasdaq: VS) announced a collaboration with Drinkfinger Enterprises on Nov 18, 2025, beginning with a non-binding Letter of Intent and an expected Master Services Agreement to deliver interactive fan experiences worldwide.
The partnership will allow fans to scan Drinkfinger products via Versus’ technology to unlock digital games, in‑venue activations, rewards, social engagement and exclusive branded moments, turning physical fan gear into real‑time digital touchpoints across international sports and entertainment events.
Versus Systems (Nasdaq: VS) has renewed its partnership with the Texas Rangers for the 2025 MLB season, marking their fourth consecutive year of collaboration. The partnership centers on Versus' Filter Fan Cam, an augmented reality technology that broadcasts fans on the main videoboard with team-branded experiences.
The Filter Fan Cam has been a key component of the Rangers' in-game entertainment, notably featured during their 2023 championship win and 2024 World Series appearances. The system will continue to be used at all home games at Globe Life Field.
The renewal reinforces Versus Systems' position in interactive sports entertainment, combining real-time fan engagement with augmented reality technology for professional sports teams and their fans.
Versus Systems (NASDAQ: VS) has announced its expansion into Brazil's gaming market, which boasts over 100 million users. The company has appointed Flavio Maria as Country Manager to lead their Brazilian operations. Maria brings extensive experience from previous roles, including positions at M/Challenger Startup, 1st11 Gaming Entertainment, PSN Network, and Pepsi International.
The expansion represents a strategic move into one of the world's largest gaming markets, known for embracing new technologies. Versus Systems' platform enables brands to offer rewards-based interactive experiences by integrating into apps, games, and digital content. The company plans to customize its offerings for the Brazilian market, focusing on the country's esports scene, mobile gaming growth, and social interactive experiences.
Versus Systems (NASDAQ: VS) has appointed Luis Goldner as Chief Executive Officer, effective immediately, replacing interim CEO Curtis Wolfe. Goldner, who serves on the company's Board of Directors and ASPIS Cyber Technologies' board, brings extensive executive experience from his previous roles as CEO of Intralot do Brazil and Trust Impressores. With over 16 years of executive management experience, Goldner was key in establishing Smart Card technology in Brazil and developing Intralot do Brazil into a leading lottery operator.