Versus Systems to Collaborate with LiftMedia to Launch Audience-Enhancing Digital Out-of-Home Experiences Across Key Markets
Rhea-AI Summary
Versus Systems (Nasdaq: VS) announced a collaboration with LiftMedia to deploy Versus’ interactive QR-code engagement tools across DOOH elevator and targeted ad screens in the Iberian Peninsula.
The initial activation targets tens of thousands of elevator-based media properties, reaching 2,650,000 people a day (about 4.4% of the Iberian population) and delivering nearly 1 billion impressions a year. A pilot in Spain and Portugal will start after execution of a Master Services Agreement; companies signed a non-binding Letter of Intent and expect to finalize an MSA within 60 days.
Positive
- Reach of 2,650,000 people per day
- Estimated ~1 billion impressions annually
- Pilot launch planned in Spain and Portugal after MSA
Negative
- Partnership currently under a non-binding Letter of Intent
- No financial terms or guaranteed revenue disclosed
News Market Reaction 20 Alerts
On the day this news was published, VS declined 3.47%, reflecting a moderate negative market reaction. Argus tracked a peak move of +18.9% during that session. Argus tracked a trough of -22.9% from its starting point during tracking. Our momentum scanner triggered 20 alerts that day, indicating elevated trading interest and price volatility. This price movement removed approximately $254K from the company's valuation, bringing the market cap to $7M at that time. Trading volume was exceptionally heavy at 79.1x the daily average, suggesting significant selling pressure.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
VS gained 8.4% while key peers like BNZI (-7.52%), FTFT (-4.24%) and MASK (-7.8%) declined, pointing to a stock-specific reaction rather than a sector-wide move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 03 | DOOH partnership launch | Positive | -3.5% | Collaboration with LiftMedia to deploy QR-based engagement across Iberian DOOH screens. |
| Nov 18 | Fan engagement deal | Positive | -2.1% | LOI with Drinkfinger to power interactive fan experiences via product scans. |
Recent partnership announcements have been followed by negative next-day moves, suggesting a pattern of weak price follow-through on positive collaboration news.
Over recent months, Versus Systems has focused on partnership-driven expansion in interactive engagement. A Nov 18, 2025 collaboration with Drinkfinger centered on gamified fan experiences tied to physical products and global events. Earlier in Feb 2025, Versus extended its Texas Rangers deal around the Filter Fan Cam AR experience. Today’s LiftMedia collaboration continues this strategy, applying Versus’ tools to DOOH elevator and targeted screens across the Iberian Peninsula.
Market Pulse Summary
This announcement highlights Versus Systems’ expansion into Iberian Digital Out-of-Home networks via LiftMedia, targeting 2,650,000 people daily and nearly 1 billion impressions annually with QR-driven engagement. It follows prior partnerships in sports and fan products, reinforcing a collaboration-led strategy. At the same time, recent filings noted a $757,997 Q3 net loss and going-concern risk, so future updates on MSA execution and revenue contribution will be important.
Key Terms
digital out-of-home (DOOH) technical
QR code technical
master services agreement financial
letter of intent financial
AI-generated analysis. Not financial advice.
MIAMI, Dec. 03, 2025 (GLOBE NEWSWIRE) -- Versus Systems Inc. (“Versus” or the “Company”) (Nasdaq: VS) today announced a new initiative with LiftMedia LDA., to leverage Versus Systems’ proprietary interactive engagement tools within Digital Out-of-Home (DOOH) screen environments to monetize user interaction, generate audience engagement, and increase customer participation across key markets in the Iberian Peninsula. This initial activation will employ Versus’ innovative QR code technology in tens of thousands of elevator-based media properties and targeted advertising channels hosted by LiftMedia LDA (“Liftmedia”), reaching 2,650,000 people a day—representing
This collaboration represents an exciting move forward for both companies. At the forefront of this launch is the belief that now, more than ever, authentic audience enhancement and strategic real-time digital engagement, will unlock sustainable advertising growth.
The initiative also supports Versus Systems’ strategic expansion into the Iberian Peninsula’s rapidly growing DOOH market, where elevator networks, retail media channels, and daily screen time continue to show strong growth.
Versus and LiftMedia have signed a non-binding Letter of Intent and expect to finalize a MSA within 60 days. Together, the companies intend to elevate how fans engage, play, and participate while commuting, working, and going about their busy days.
Turning Every Touchpoint into a Powerful Moment
Individuals will be able to engage directly with LiftMedia assets and their smartphones to access:
- Promotional activations
- Rewards and prizes
- Digital games
- Exclusive branded content
This collaboration will strive to revolutionize everyday instances into high-impact digital touchpoints, creating a seamless physical-to-digital experience that audiences, companies, and brands can benefit from.
A Step Forward for Interactive Fan Engagement
This collaboration further propels Versus Systems’ role as a key innovator in interactive entertainment and gamified advertising. It also creates a scalable model for expansion into additional global DOOH markets.
“Versus is very pleased to begin working with LiftMedia,” said Luis Goldner, Chief Executive Officer of Versus Systems. “LiftMedia has a powerful history in generating audience engagement in the out-of-home advertising space, and by integrating our technology into their media properties, we’ll have the opportunity to reach various audiences that are eager for connection.”
“Employing Versus’ technology will make our upcoming media schedule even more targeted and special for consumers,” said Flavio Polay, Founder of LiftMedia. “Our goal has always been to broaden traditional advertising by offering discerning audiences a series of unique, interactive, and shareable experiences. With Versus, every LiftMedia screen can now serve as a powerful, measurable engagement touchpoint.”
About Versus Systems
Versus Systems (Nasdaq: VS) is a leading provider of gamification and audience engagement technology. Its platform empowers brands to create rewarding interactive experiences that transform how they connect with consumers. Versus’ solutions are used globally by brands, teams, venues, and entertainment companies.
For more information on Versus Systems and its engagement technologies, visit versussystems.com.
About LiftMedia
LiftMedia is an innovative Digital Out-of-Home advertising company based in Europe specializing in elevator screen content and advertising media. The company specializes in digital out-of-home media, focusing on advertising on digital screens installed in elevators of residential and commercial buildings, enabling local businesses, service providers, and any company looking to reach residential areas to have a cost-effective and innovative marketing solution.
Forward-Looking Statements
This press release contains statements that are not historical in nature, including those containing words such as “will,” “begin,” “believe,” “expect,” “anticipate,” “estimate,” “plan,” “continue,” “intend,” “should,” “may” or other forms or the negative of these words or similar words or phrases which are predictions of or indicate future events or trends and which do not relate solely to historical matters, are intended to identify “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 (set forth in Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”)). In particular, statements pertaining to our trends and business plans contain forward-looking statements. You can also identify forward-looking statements by discussions of strategy, plans or intentions. Examples of forward-looking statements include, but are not limited to, statements about our prospects, including our future business, revenues, expenses, net income, financial condition and results of operations, our sources and goals for future revenues and earnings, and our expectations about realizing revenues.
Such statements are necessarily subjective, are based upon our current plans, intentions, objectives, goals, strategies, beliefs, projections and expectations, and involve known and unknown risks, uncertainties and other important factors that could cause our actual results, performance or achievements, or industry results, to differ materially from any future results, performance or achievements described in or implied by such statements. Actual results may differ materially from expected results described in our forward-looking statements, including with respect to correct measurement and identification of factors affecting our business or the extent of their likely impact, the accuracy and completeness of the publicly available information with respect to the factors upon which our business strategy is based, or the success of our business.
Forward-looking statements should not be read as a guarantee of future performance or results and will not necessarily be accurate indications of whether, or the times by which, our performance or results may be achieved. Forward-looking statements are based on information available at the time those statements are made and management’s belief as of that time with respect to future events and are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in or suggested by the forward-looking statements.
Investor Contact:
Cody Slach
Gateway Group, Inc.
949-574-3860
IR@versussystems.com
or
press@versussystems.com
FAQ
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