Versus Systems Inc Stock Price, News & Analysis

Versus Systems Inc. announced a record-breaking attendance of nearly 150,000 fans at the 2021 Bassmaster Classic in Fort Worth, Texas. The event, dubbed the “Super Bowl of Bass Fishing,” featured various activities and was broadcast to over 1.6 million viewers, marking the most-watched Bassmaster telecast in over a decade. Versus provided fan engagement and live event production, led by Matt Coy, their Head of Production. This successful event highlights Versus's capabilities in enhancing audience interaction and suggests potential growth in live event participation.

Versus Systems Inc. (Nasdaq: VS) has announced its partnership with Los Angeles Football Club (LAFC) to enhance fan engagement during live events in California as they resume post-pandemic. Following their role in the NHL Playoffs, Versus will provide interactive in-stadium and at-home experiences for LAFC fans. CEO Matthew Pierce emphasized the importance of live events returning, stating that Versus aims to enhance audience experiences across various platforms.

Versus Systems has launched a beta test of a new Shopify app that allows ecommerce businesses to promote rewards through games and other media. The app connects Shopify stores to Versus' ad platform, enabling businesses to offer products and discounts tied to in-game challenges. This initiative aims to enhance audience engagement and sales while ensuring compliance with legal guidelines for promotional activities. The Shopify platform supports 1.7 million businesses, contributing significantly to a nearly $5 trillion global ecommerce economy.

Versus Systems has successfully completed its acquisition of Xcite Interactive for approximately $15.2 million, combining cash and stock. This merger enhances Versus's prizing engine, integrating it into Xcite's XEO platform, already utilized by multiple professional sports teams and events. The enhanced platform will enable fan engagement via real-world prizes across streaming and TV. The acquisition aims to bolster Versus’s offerings, leveraging Xcite’s existing connections to over 150 sports teams and brands.

Versus Systems has appointed Jennifer Prince to its Board of Directors to enhance its expansion in the media and entertainment sectors. As the former Global VP at Twitter, Prince brings extensive experience in content partnerships and monetization strategies. This appointment coincides with Versus' growth following its IPO and the acquisition of Xcite Interactive, allowing it to leverage its prizing platform in various media formats. Prince's expertise is expected to drive Versus' interactive media offerings and strengthen ties with publishers in broadcast and streaming.

Versus Systems Inc. (Nasdaq: VS) has successfully completed a beta test of its XEO engagement platform during the recent Canelo Alvarez vs. Billy Joe Saunders championship fight. Partnering with Crush, they achieved over 60% redemption rates on multiple reward campaigns, showcasing significant user engagement. Fans participated in various games, winning prizes such as Crush soda and signed boxing gloves. The average engagement time was 21 minutes per fan. CEO Matthew Pierce expressed optimism about expanding XEO technology to future live events.

Versus Systems (Nasdaq: VS) announces its collaboration with Xcite Interactive to enhance fan engagement during the NHL playoffs. Six teams, including the Colorado Avalanche and Pittsburgh Penguins, will utilize Versus and Xcite's platforms for interactive experiences. The NHL reports record viewership this season, with 1.73 million watching key matchups. CEO Matthew Pierce emphasizes the importance of the Stanley Cup playoffs, stating Versus aims to support fans globally as teams compete for the championship, culminating in July.

Versus Systems (NASDAQ: VS) announced plans to acquire Xcite Interactive, a leader in interactive audience engagement, for USD $19 million in stock and cash. This acquisition aims to enhance Versus' audience engagement products across platforms by integrating Xcite's XEO platform, enabling fans to win rewards while interacting with sports teams and events. The acquisition involves issuing up to 2,011,163 shares of Versus stock and includes a retention pool of $2.25 million for Xcite employees. The merger is subject to various conditions, including shareholder approval.

Versus Systems is partnering with Crush and the Frias Agency to beta test its XEO engagement platform during the Canelo Alvarez vs. Billy Joe Saunders boxing match on May 8, 2021. This unique platform will engage fans both live at AT&T Stadium and via DAZN pay-per-view, allowing them to participate in games and win prizes. Over 60,000 attendees are expected, marking a significant event post-COVID. The partnership aims to enhance fan interaction and brand visibility, showcasing the potential of Versus' technology in live sports events.