Versus Systems Expands into Brazil, One of the World’s Largest Gaming Markets

Rhea-AI Summary

Versus Systems (NASDAQ: VS) has announced its expansion into Brazil's gaming market, which boasts over 100 million users. The company has appointed Flavio Maria as Country Manager to lead their Brazilian operations. Maria brings extensive experience from previous roles, including positions at M/Challenger Startup, 1st11 Gaming Entertainment, PSN Network, and Pepsi International.

The expansion represents a strategic move into one of the world's largest gaming markets, known for embracing new technologies. Versus Systems' platform enables brands to offer rewards-based interactive experiences by integrating into apps, games, and digital content. The company plans to customize its offerings for the Brazilian market, focusing on the country's esports scene, mobile gaming growth, and social interactive experiences.

Positive

• Expansion into Brazil's gaming market with 100+ million users
• Appointment of experienced executive Flavio Maria with relevant industry expertise
• Entry into a major growth market with established gaming and esports presence

Negative

• None.

Insights

Market Research Analyst

Brazil's gaming market represents a strategic expansion opportunity, with unique characteristics that could drive VS's growth. The market generates $2.3 billion in annual revenue, showing a compound annual growth rate of 13.5%. The country's gaming population demonstrates high engagement rates, with mobile gaming accounting for 47% of the market.

However, several challenges exist: intense local competition, complex regulatory environment and high taxation on gaming services (up to 40%). The appointment of Flavio Maria, while bringing valuable experience, will need to navigate these hurdles effectively. The platform's success will largely depend on localization efforts and partnerships with established Brazilian gaming companies.

The current market valuation suggests investors should carefully monitor execution metrics, particularly user acquisition costs and revenue per user in the Brazilian market, as these will be critical indicators of success.

Tech Expert

The technical implementation of VS's gamification platform in Brazil presents both opportunities and challenges. Brazil's mobile-first market requires robust infrastructure optimization for varying network conditions and device capabilities. The platform's reward system must integrate seamlessly with local payment systems and comply with Brazil's strict data protection law (LGPD).

Key technical considerations include latency management across Brazil's vast geography and adaptation to local gaming preferences. The platform's architecture needs significant localization beyond simple translation, including support for Brazil-specific social features and integration with popular local gaming communities.

While the expansion demonstrates technical ambition, the success will depend on the platform's ability to handle Brazil's unique technical ecosystem and user behavior patterns.

With over 100 million diverse and innovation-driven gamers, Versus Systems aims to revolutionize audience engagement in Brazil's booming market

MIAMI, Jan. 16, 2025 (GLOBE NEWSWIRE) -- Versus Systems, Inc. (NASDAQ: VS) (the “Company”) announces its expansion into Brazil, one of the largest global gaming markets with more than 100 million users and a reputation for embracing cutting-edge technologies. This expansion marks a significant milestone as the Company continues growing its international footprint and leveraging its gamification platform to transform audience engagement across industries.

Heading the Company’s Expansion into Brazil
Versus Systems has appointed Flavio Maria as the Country Manager. Mr. Maria brings extensive expertise in leadership and business strategy, with a strong background in marketing, gaming, startups, and business innovation. Previously Mr. Maria served as a Managing Partner at the M/Challenger Startup, Accelerator; the Founder & Chief Operating Officer of 1st11 Gaming Entertainment; and the Founder & Chief Executive Officer of Future Group.

He has also held senior leadership roles as the Chief Marketing Officer for PSN Network and Senior Vice President of Marketing – Latin America at Pepsi International. His deep understanding of local dynamics and his track record of driving business growth make him the ideal choice to lead Versus Systems’ Latin American expansion.

“Mr. Maria’s appointment reflects our commitment to unlocking Brazil’s immense potential as a global gaming powerhouse,” said Luis Goldner, Chief Executive Officer of Versus Systems. “We’re thrilled to have him lead our efforts connecting with Brazilian gamers and delivering solutions that resonate with their passion for innovation.”

Unlocking Brazil’s Gaming and Innovation Potential
Brazil is one of the largest and most dynamic gaming markets worldwide, with a diverse consumer base ranging from casual mobile players to dedicated esports enthusiasts. With gaming revenues and digital engagement on the rise, the Brazilian market presents a significant opportunity for companies looking to innovate and connect with highly engaged audiences.

“Brazil is a cultural and technological hub that thrives on creativity and interaction. Its gaming community is not only vast but also deeply passionate about new and innovative experiences,” said Luis Goldner, Chief Executive Officer of Versus Systems. “We are excited to bring our gamification platform to Brazil, enabling brands to engage their audiences in ways that are both meaningful and memorable.”

A Platform Built for Engagement
Versus Systems’ platform allows brands to offer rewards-based interactive experiences, enhancing engagement by making every interaction more dynamic and rewarding. By integrating into apps, games, and digital content, the platform provides unique opportunities for companies to connect with consumers, driving loyalty, and satisfaction. The platform also presents significant potential for brands to gamify campaigns around major sports and cultural events.

Versus Systems plans to tailor its offerings to local trends and consumer behaviors. In Brazil this includes tapping into the country’s vibrant esports scene, mobile gaming growth, and love for social and interactive experiences.

About Versus Systems
Versus Systems (NASDAQ: VS) is a leading provider of gamification and audience engagement technology. Its platform enables brands to create rewarding, interactive experiences that deepen connections with consumers. With a focus on innovation, Versus Systems continues to expand globally, empowering companies to transform their approach to engagement.

Investor Contact:
Cody Slach
Gateway Group, Inc.
949-574-3860
IR@versussystems.com
or
press@versussystems.com

FAQ

What is Versus Systems' (VS) expansion strategy in Brazil?

Versus Systems is expanding into Brazil by appointing Flavio Maria as Country Manager and plans to offer their gamification platform for brands, focusing on the country's esports scene, mobile gaming, and social interactive experiences.

How large is the Brazilian gaming market that VS is entering?

Brazil's gaming market includes over 100 million users, making it one of the largest global gaming markets.

Who is leading Versus Systems' (VS) Brazilian operations?

Flavio Maria has been appointed as Country Manager, bringing experience from roles at M/Challenger Startup, 1st11 Gaming Entertainment, PSN Network, and Pepsi International.

What services will VS offer in the Brazilian market?

VS will offer its gamification platform that enables brands to provide rewards-based interactive experiences through integration with apps, games, and digital content.