VirTra to Exhibit at the 2026 SHOT Show

Rhea-AI Summary

VirTra (Nasdaq: VTSI) will exhibit at the 2026 SHOT Show in Las Vegas from January 20–23, 2026. At Booth #7550 in Caesars Forum the company will demonstrate its V-300 immersive simulator, V-One portable simulator, and V-XR extended-reality platform with live hands-on sessions.

The demonstrations target law enforcement, military, and security training for judgmental use-of-force, firearms proficiency, de-escalation, and scenario-based decision making.

News Market Reaction

+2.66%

1 alert

+2.66% News Effect

On the day this news was published, VTSI gained 2.66%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Event dates: January 20-23, 2026 Booth number: Booth #7550 Exhibitor count: Over 2,700 exhibitors

3 metrics

Event dates January 20-23, 2026 2026 SHOT Show schedule

Booth number Booth #7550 VirTra exhibit location at Caesars Forum

Exhibitor count Over 2,700 exhibitors 2026 SHOT Show scale

Market Reality Check

Price: $4.78 Vol: Volume 43,503 vs 20-day a...

normal vol

$4.78 Last Close

Volume Volume 43,503 vs 20-day average 60,777 (relative volume 0.72x). normal

Technical Price 4.89 is below 200-day MA 5.46 and 34.54% under 52-week high 7.47.

Peers on Argus

VTSI was down 1.41% while peers showed mixed moves: AWRE and MFI up (1.04%, 1.74...

VTSI was down 1.41% while peers showed mixed moves: AWRE and MFI up (1.04%, 1.74%), HKIT, RDZN, ZENV down (to -6.25%). This points to stock-specific trading rather than a sector-wide move.

Historical Context

5 past events · Latest: Dec 11 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 11	Training grant news	Positive	+0.4%	Portable simulator award to Nashville Police Department via Taskforce Santa program.
Nov 10	Earnings results	Negative	+0.6%	Q3 2025 revenue and EBITDA declined sharply year over year with a net loss.
Nov 04	Advisory appointment	Positive	-5.5%	Added seasoned financial executive Grant Barber to Advisory Board.
Oct 27	Earnings call setup	Neutral	-3.5%	Announced schedule and access details for Q3 2025 conference call.
Oct 23	Product demonstration	Positive	+1.5%	Next-gen Soldier Virtual Training demo for U.S. Army reportedly exceeded requirements.

Pattern Detected

Across the last five news events, VTSI showed 2 aligned and 3 divergent price reactions, with some positive corporate updates met by negative or muted trading.

Recent Company History

Over the last several months, VirTra reported softer Q3 2025 results with net sales of $5.35M (down 29% YoY) and a quarterly net loss of $388,567, though year‑to‑date net income remained positive at $1.05M. The company highlighted bookings of $8.4M, a $4.8M Colombia contract, and launch of the V-One portable simulator. Operationally, it demonstrated its Soldier Virtual Training system for the U.S. Army and continued outreach initiatives like Taskforce Santa and advisory board expansion, consistent with the new SHOT Show exhibition focus.

Market Pulse Summary

This announcement highlights VirTra’s continued focus on showcasing its V-300, V-One, and V-XR syste...

Analysis

This announcement highlights VirTra’s continued focus on showcasing its V-300, V-One, and V-XR systems at major industry venues like the 2026 SHOT Show, which features over 2,700 exhibitors. In recent quarters the company balanced softer Q3 2025 results with solid bookings and product innovation. Investors monitoring this news could track follow-on contracts, customer wins stemming from the event, and future financial updates to gauge how effectively trade show exposure converts into revenue growth.

Key Terms

extended-reality, xr-based, use-of-force

3 terms

extended-reality technical

"including the V-300 immersive training simulator, the V-One portable simulator, and the V-XR extended-reality training platform."

Extended reality (XR) is the umbrella term for technologies that blend or replace the physical world with digital content—including virtual reality (fully virtual environments), augmented reality (digital overlays on the real world), and mixed reality (interactive combinations of both). Investors care because XR can create new products, services, and revenue streams (like hardware sales, software subscriptions, advertising, and data services) and can change customer behavior and regulatory risks much like a new distribution channel.

xr-based technical

"which spans immersive, portable, and XR-based training environments."

Products or services described as xr-based use extended reality technology — a family of tools that place computer-generated images or environments over, or in place of, the physical world so users can see, hear, or interact with things that aren’t actually there. Investors care because xr-based offerings can create new revenue streams and competitive advantages, like a storefront that appears in your living room or hands-on training in a virtual space, but they also carry risks from high development costs, hardware dependence, and uncertain user adoption.

use-of-force technical

"a global provider of judgmental use-of-force and firearms training simulators"

Use-of-force is the degree of physical or coercive action taken by security staff, law enforcement, or employees to restrain or control people or situations, ranging from verbal commands and holds to the use of weapons. Investors pay attention because incidents or changes in policies around force can lead to lawsuits, fines, higher insurance costs, regulatory scrutiny and reputational harm — similar to how a product recall can disrupt sales and trust.

AI-generated analysis. Not financial advice.

CHANDLER, Ariz., Jan. 13, 2026 (GLOBE NEWSWIRE) -- VirTra, Inc. (Nasdaq: VTSI) (“VirTra” or the “Company”), a global provider of judgmental use-of-force and firearms training simulators, today announced its participation in the 2026 SHOT Show, hosted by the National Shooting Sports Foundation (NSSF). The event will take place January 20-23, 2026, at The Venetian Expo and Caesars Forum in Las Vegas.

At Booth #7550 in Caesars Forum, VirTra will showcase a range of its advanced training solutions, including the V-300® immersive training simulator, the V-One™ portable simulator, and the V-XR® extended-reality training platform. Attendees will be able to participate in live, hands-on demonstrations that highlight the realism, adaptability, and decision-making focus of VirTra’s simulation technologies.

VirTra’s presence at the 2026 SHOT Show will emphasize the depth and flexibility of its integrated simulation ecosystem, which spans immersive, portable, and XR-based training environments. These platforms are designed to support a wide range of training applications for law enforcement, military, and security professionals, including judgmental use-of-force, firearms proficiency, de-escalation, and scenario-based decision making in high-stress situations.

The live demonstrations will illustrate how VirTra’s solutions can be deployed individually or as part of a comprehensive training program, enabling agencies and organizations to tailor training to their specific operational needs while maintaining consistency, realism, and measurable outcomes across platforms.

“SHOT Show is an important venue for engaging with customers and industry leaders from around the world,” said John Givens, Chief Executive Officer of VirTra. “The event provides a valuable opportunity to demonstrate how our comprehensive training platforms deliver realistic, judgment-based scenarios that help prepare professionals for high-stakes, real-world situations.”

The 2026 SHOT Show is the world’s largest trade event for professionals in the shooting sports, hunting, law enforcement, personal defense, and armed forces industries. The event will feature over 2,700 exhibitors, providing a premier opportunity for attendees to connect with retailers, distributors, manufacturers, and industry experts. With participants spanning outdoor and sporting goods retailers, tactical training professionals, security organizations, and international buyers, the SHOT Show highlights the latest advancements across a wide range of industries.

For more information on the 2026 SHOT Show, please visit the event’s website.

About VirTra
VirTra (Nasdaq: VTSI) is a global provider of judgmental use-of-force and firearms training simulators for law enforcement, military, educational, and commercial markets. Since 1993, VirTra has been dedicated to saving lives by providing highly effective, realistic training designed to prepare officers for the most difficult real-world situations.

Investor Relations Contact: 
Alec Wilson and Greg Bradbury 
Gateway Group, Inc.
VTSI@gateway-grp.com
949-574-3860

FAQ

When and where will VirTra (VTSI) exhibit at the 2026 SHOT Show?

VirTra will exhibit January 20–23, 2026 at The Venetian Expo and Caesars Forum in Las Vegas at Booth #7550.

Which VirTra training systems will be shown at the SHOT Show 2026 by VTSI?

VirTra will showcase the V-300 immersive simulator, the V-One portable simulator, and the V-XR extended-reality platform.

What types of training does VirTra (VTSI) demonstrate at its SHOT Show booth?

The demonstrations focus on judgmental use-of-force, firearms proficiency, de-escalation, and scenario-based decision making for public safety professionals.

Can attendees try VirTra (VTSI) systems at the 2026 SHOT Show?

Yes; attendees can participate in live, hands-on demonstrations showing realism, adaptability, and decision-making scenarios.

Who is the target audience for VirTra’s (VTSI) SHOT Show demonstrations?

The demonstrations target law enforcement, military, security professionals, distributors, and industry buyers.

How does VirTra (VTSI) position its products at the SHOT Show in terms of deployment?

VirTra presents its systems as deployable individually or as an integrated ecosystem to support tailored, consistent training programs.