*MEDIA ALERT* Verizon Launches The Ultimate Super Bowl LX Experience
Rhea-AI Summary
Verizon (NYSE: VZ) is launching The Ultimate Super Bowl LX Experience, a sweepstakes for customers offering an all‑expenses‑paid Super Bowl trip with VIP on‑field access, game tickets, travel and accommodations.
The sweepstakes opens Jan 9, 2026 and runs through Jan 18, 2026; winners will be notified by Jan 23, 2026. From Jan 9–11 at 4:00pm ET daily, Verizon customers can also claim pairs of game‑day tickets via Verizon Access on a first‑come, first‑serve basis (travel and accommodations not included). Additional experiences such as virtual player meet‑and‑greets will roll out during the month. Entry is via the My Verizon app and Verizon Access; non‑customers can switch or sign up at stores or verizon.com. The NFL entities did not sponsor the sweepstakes.
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News Market Reaction 1 Alert
On the day this news was published, VZ declined 0.72%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
VZ declined 0.52%, while peers CMCSA (-1.16%), T (-0.93%), AMX (-0.48%), CHT (-0.60%) and TMUS (-1.32%) also traded lower, indicating broader telecom pressure rather than a company‑specific move tied to this Super Bowl promotion.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 29 | Earnings date notice | Neutral | +0.0% | Announcement of Q4 2025 earnings release and webcast scheduling details. |
| Dec 17 | Product launch | Positive | +0.3% | Launch of Total Wireless Edge device financing for prepaid customers with $0 down. |
| Dec 11 | Network upgrade deal | Positive | +0.8% | Wi‑Fi 6E-ready LAN deployment to enhance Denver Broncos stadium fan and ops connectivity. |
| Dec 04 | Dividend declaration | Positive | +1.4% | Quarterly $0.69 dividend declaration highlighting long dividend growth track record. |
| Nov 13 | Network partnership | Positive | +0.8% | Completion of 100G optical ring for Monumental Sports & Entertainment broadcasts. |
Recent company updates, including network deals and dividend news, have generally seen modestly positive or stable price reactions, suggesting the stock often responds constructively to operational and capital return headlines.
Over the past months, Verizon highlighted several operational and shareholder-focused milestones. On Nov 13, 2025, it detailed a new 100G optical ring for Monumental Sports & Entertainment. On Dec 4, it maintained a $0.69 quarterly dividend with 19 years of growth, followed by a stadium Wi‑Fi 6E upgrade for the Denver Broncos on Dec 11. A prepaid device financing program launched on Dec 17, and an earnings date notice came on Dec 29. Today’s Super Bowl LX customer experience promotion fits into this pattern of emphasizing network capabilities and customer value.
Regulatory & Risk Context
Verizon has an effective Form S-3ASR shelf registration dated August 29, 2025, expiring on August 29, 2028. It is currently marked effective with 0 recorded usages, allowing the company flexibility to issue various securities outlined in the filing if it chooses to access capital markets.
Market Pulse Summary
This announcement showcases Verizon’s Super Bowl LX sweepstakes and exclusive experiences as part of its strategy to reward customers and emphasize its role as the NFL’s Official 5G Network. In context with recent network upgrades and consumer offers, it underlines a focus on fan engagement and brand visibility rather than financial metrics. Investors may watch how such campaigns support customer retention and usage trends, alongside upcoming earnings on January 30, 2026 and ongoing capital allocation decisions.
Key Terms
5g technical
AI-generated analysis. Not financial advice.
Verizon customers have the chance to score an all expenses paid trip to Super Bowl LX, including on-field access and more, proving no one gets you closer to Super Bowl LX
NEW YORK, Jan. 05, 2026 (GLOBE NEWSWIRE) --
WHAT: Verizon will launch an exclusive Super Bowl LX experience for customers, with multiple once-in-a-lifetime opportunities to win unparalleled access and prizes.
No One Gets You Closer: The Ultimate Super Bowl LX Experience
- The ultimate prize is the Super Bowl Experience, which includes game tickets, VIP on-field access, and all travel and accommodations included.
- Winning customers will have exclusive behind the scenes access on Super Bowl Sunday, with opportunities to either throw passes on the sideline or participate in the post-game celebration by handing out Championship gear to the winning team, and more.
- The sweepstakes opens to Verizon customers on January 9 and runs through January 18. Winners will be notified by January 23.
- Additionally, fans will have an opportunity to claim pairs of game-day tickets on a first-come, first-serve basis, only via Verizon Access, from January 9-11 at 4:00pm ET daily. Travel and accommodations not included.
- Didn’t score tickets this time? Additional Super Bowl experiences, such as virtual player meet-and-greets, will become available throughout the month on Verizon Access.
WHY: Verizon is committed to rewarding customers with the type of value and experiences that they can’t get anywhere else. As the Official 5G Network of the NFL, only Verizon can bring customers this close to the action.
WHERE & HOW:
- How to Enter: Customers can go to their My Verizon app to enter the sweepstakes exclusively through Verizon Access, which gives customers access to exclusive events, experiences and more, simply for being a customer.
- Not a Verizon customer? There’s still time to switch! Head to a nearby store or visit verizon.com
- For More Information on Verizon Access, visit https://www.verizon.com/my-access-rewards/
The NFL Entities have not offered or sponsored this sweepstakes in any way.
Media contacts:
Elizabeth Angley
Elizabeth.Angley@verizon.com
Karen Damoah
Karen.Damoah@verizon.com