Total by Verizon Makes 5G Home Internet More Affordable with New National Offering
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The introduction of unlimited 5G Home Internet service by Total by Verizon signifies a strategic expansion within the telecommunications industry. This move taps into a growing market of consumers seeking flexible, no-contract internet solutions. By setting the price point at $45/month with Auto Pay, Total by Verizon is competitively positioning itself against traditional broadband services and other mobile network operators.
From a telecommunications standpoint, the deployment of 5G technology is pivotal. It not only enhances network capacity and speed but also reduces latency, which is crucial for the evolving digital ecosystem that includes streaming, gaming and smart home devices. The promise of up to 200 Mbps download speeds could meet or even exceed the requirements of average households, potentially disrupting the current home broadband market.
Furthermore, the no-contract, no-credit-check approach caters to a demographic that values financial flexibility and could lead to increased customer acquisition for Verizon. However, it's important to monitor network performance and customer satisfaction as the user base grows, which will be critical for the long-term success of this service.
Verizon's strategic move to offer an affordable 5G home internet service through its Total brand directly addresses a gap in the market for cost-conscious consumers. The decision to provide this service without a contract and with no credit checks could significantly alter consumer behavior and expectations, potentially setting a new standard for internet service offerings.
Market research indicates a growing trend towards 'cord-cutting', where consumers move away from traditional cable and broadband services in favor of more flexible and often more affordable alternatives. By aligning with this trend, Total by Verizon could capture a sizable market share, especially among younger demographics and those in underserved communities with limited home broadband options.
It will be important to track how this new offering affects customer retention and acquisition rates, as well as how competitors respond with their pricing and service models. The impact on Verizon's overall market position and any shifts in consumer preferences towards no-contract services should be closely observed.
The launch of Total by Verizon's 5G Home Internet service represents a potentially significant revenue stream for Verizon. By diversifying its product offerings and leveraging its existing 5G infrastructure, Verizon is positioning itself to capture additional market segments, particularly among price-sensitive consumers.
Financially, the $45/month price point could appeal to a broad customer base, but it is essential to analyze the cost structure and margins associated with providing this service. The capital expenditure for 5G infrastructure is substantial and Verizon must manage these costs effectively to ensure profitability. Additionally, the uptake rate of the new service and its impact on Verizon's Average Revenue Per User (ARPU) will be key metrics to watch.
Investors should consider the long-term implications of this service on Verizon's revenue diversification and potential to offset declining revenues in other segments. It's crucial to assess whether this strategic move will enhance shareholder value and contribute positively to Verizon's financial health in the competitive telecommunications landscape.
For the first time, customers can enjoy high-speed no-contract internet at an affordable price from Total by Verizon
Total by Verizon’s Home Internet monthly plan empowers customers to access and enjoy unlimited 5G Home Internet. The service provides customers with fast connectivity for the whole family, with unlimited data and download speeds up to 200 Mbps, on Verizon’s 5G network, ensuring an exceptional internet experience.
Now available both at Total by Verizon stores and online, this offering exemplifies Total by Verizon’s commitment to providing seamless connectivity for households across America. Visit a Total by Verizon store or totalbyverizon.com/home-internet to check if 5G Home Internet is available for your address.
“Total by Verizon recognizes that most of the communities we serve have limited options for home broadband service. We’re about bringing families together and creating meaningful connections, and we believe in making high speed home internet accessible to everyone,” said Ryan Weikert, Managing Director of Total by Verizon. “This new offering underlines our commitment to providing affordable connectivity across America.”
To receive Total by Verizon 5G Home Internet service, customers must purchase the Home Internet Router, priced at
Offering 5G is an important stepping stone for Total by Verizon as the brand continues to expand its footprint nationally. Over the last year, Total by Verizon has brought the power of Verizon’s award-winning networks, improved customer experiences and a variety of high quality no-contract wireless solutions to value-conscious consumers where they need them the most. The brand has:
- Opened hundreds of stores since the brand launched and are opening hundreds more in 2024.
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Recently surpassed a milestone of 50 stores in the greater
Los Angeles market alone. -
Introduced multiline offerings for Unlimited Plans including four lines for
$25 - Became the official partner of Orlando Magic, marking Total by Verizon’s first official team sponsorship.
- Doubled down on its commitment to serving Spanish-speaking customers with an ad during Univision’s telecast of The Big Game.
Currently Total by Verizon is also offering a bundle on unlimited wireless and 5G Home Internet for
For more information, visit a Total by Verizon store or TotalbyVerizon.com.
About Total by Verizon
Total by Verizon provides quality no-contract wireless solutions to value-conscious consumers and is available at its exclusive stores and more than 50,000 retail locations nationwide, as well as at totalbyverizon.com. Total by Verizon is part of the Verizon Value portfolio of prepaid brands, which includes Straight Talk, Visible, Tracfone, Simple Mobile, SafeLink, Walmart Family Mobile, and Verizon Prepaid. Verizon Communications Inc. (NYSE, Nasdaq: VZ) is one of the world’s leading providers of technology, communications, information and entertainment products and services. For more information on Total by Verizon, visit TotalbyVerizon.com
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***Pricing reflects combined Bring Your Own Device
View source version on businesswire.com: https://www.businesswire.com/news/home/20240201792860/en/
David Root valuemedia@verizon.com
Source: Total by Verizon
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