Verizon Business Second Annual Latino Small Business Survey Highlights Optimism and Digitalization
Verizon Small Business Days Kick Off April 22, Featuring Tech Checks and Promotions
What you need to know:
- Verizon Business announced its second annual Latino Small Business Survey, revealing that:
- Compared to non-Latino, Latino small business owners express higher levels of optimism regarding their business's financial security and the overall economic outlook.
- Latino small business owners prioritize technology investments, including eCommerce and network security, reflecting a clear focus on leveraging digital tools for growth.
- Verizon Small Business Days (April 22-28) offers small business owners the opportunity to consult with specialists and access reliable solutions and special offers to drive their businesses forward.
NEW YORK, April 23, 2024 (GLOBE NEWSWIRE) -- To punctuate Small Business Days, which runs from April 22-28, Verizon Business revealed the results of its second annual Latino Small Business Survey, which solicited responses from 500 Latino small business owners (SBOs), as well as 500 non-Latino SBOs. Conducted by Morning Consult, the survey found that Latino SBOs are optimistic despite economic concerns as compared to general market small business owners and are prioritizing technology investments while balancing cybersecurity concerns.
“Like many small businesses, Latino small businesses have continued to thrive by doubling down on technology and finding new ways of working, and the survey data backs this trend,” said Aparna Khurjekar, Chief Revenue Officer, Business Markets and SaaS, at Verizon Business. “Their optimism in terms of both the outlook of their business and the role that technology plays in fueling their growth is inspiring. We are excited to welcome these Latino small business owners and all small businesses in-store during our Small Business Days to provide them with the resources, tools, and counsel to support their growth trajectory.”
A growing economic optimism compared to non-Latino SBOs
The survey showed a stark difference in terms of economic outlook between Latino SBOs and the general SBO marketplace. In fact,
However, this optimism was clouded by critical business concerns ranging from their worries about tapping into their personal savings to finance the business (
A desire for digital innovation and the ability to tap into experts to help navigate
Regarding digital innovation, Latino SBOs indexed higher across numerous dimensions, including naming technology as a top investment priority (
With a clear focus on growth, Latino SBOs are looking to leverage external support to fuel this growth. Types of support that Latino SBOs are interested in include resources to transition to digital-first operations (
Engaging with businesses to offer reliable solutions
As expressed in the study, small businesses of all backgrounds desire to tap into expert advice to drive their businesses forward and Verizon Small Business Days provides this forum to leverage business experts. Running from April 22 through April 28, small businesses are invited to consult with a Verizon Business specialist. Business owners can capitalize on timely offers and solutions designed to drive their business forward. The promotions and services available include the following:
- A free tech check to determine the viability and longevity of their current solutions.
- A free 5G phone for businesses that switch to Verizon with no required trade-in; plus, up to an additional
$300 off.1 - Switch to an LTE Business Internet 50 Mbps plan and get Verizon Business Internet Security Plus on us for 12 months, with ransomware, phishing protection, and anti-malware to help protect your business.2
- Up to a
$1,000 Visa Prepaid Card when you switch to select Fios Business Internet plans with a 2-year term.3
Providing small businesses with digital-ready resources
Verizon is committed to reaching 1 million small businesses by 2030 with digital skills training. Verizon Small Business Digital Ready, a free online resource, was created with and for small businesses, with a specific focus on helping diverse and under-resourced business owners. The Digital Ready website provides small business owners access to personalized learning through over 40 courses, some of which are available in Spanish, peer networking, 1:1 expert coaching, and incentives such as grant funding.
To view the complete survey findings, visit: https://www.verizon.com/about/2024-latino-small-business-survey.
For more information on Verizon’s Small Business Solutions, visit https://www.verizon.com/business/solutions/small-business/.
Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on June 30, 2000 and is one of the world’s leading providers of technology and communications services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of
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1 Qualifying purchase: iPhone 14 128GB, iPhone 15 128GB, Google Pixel 8 128GB, Pixel 8 Pro 128GB, Samsung Galaxy S23 128GB, Galaxy S24 128GB or Galaxy XCover 6 Pro. Taxes & fees apply. New line w/device payment purchase agmt & Business Unlimited Plus or Unlimited Pro plan req’d.
2 New, qualifying LTE Business Internet 50 Mbps service line and new Verizon Business Internet Security Plus plan (VBIS Plus) req’d. New service line & VBIS Plus purchase must be completed in one transaction; not available for prior purchases. Qualifying customers will receive a
3 Fios Business Internet availability in select areas; not available in all locations. Prepaid Card amount based on speed tier purchased with
Media contact:
Tessa Giammona
tessa.giammona@verizon.com
Carly Sylvester
carly.sylvester@verizon.com
