VIZIO Inks Deal with TransUnion to Expand Household Connect and Better Link TV and Mobile Ads for Omnichannel Activation Strategies
Advertisers Can Now Leverage VIZIO’s Proprietary Inscape Audience Data to Connect 19 Million Smart TV Households With Millions of Computers, Tablets and Mobile Devices
The expansion is fueled by a partnership with
The new Household Connect is VIZIO’s latest effort to create a cohesive omnichannel offering for its advertisers that optimizes messaging, frequency, and overall experience for its audience across 19 million Smart TV households and millions of mobile devices. The offering is available exclusively through VIZIO Ads.
“This allows advertisers to leverage our proprietary ACR data along with data from the
VIZIO’s Household Connect is already actively used by both brands and programmers to drive a variety of different KPIs. For example, a major cable network leveraged Household Connect to drive a
“By leveraging the TruAudience Identity and
In addition to Household Connect, VIZIO Ads also features offerings for True Incremental Reach and Universal Frequency Control. The entire VIZIO Ads product suite is fueled by Inscape’s unparalleled viewership data derived from ACR technology. VIZIO’s Inscape data provides brands and agencies with greater transparency, accuracy, relevancy, control, and attribution that connects ad buys to business outcomes.
“Over the last couple years, we have been investing in building out both our in-house ad tech team and our proprietary ad tech solutions,” said
VIZIO Ads’ unique direct-to-device offering has doubled participating unique brands and tripled average revenue per advertiser in the last year. Additionally, VIZIO Ads’ 2022 upfront commitments exceeded
Most recently, VIZIO announced its Ads and Innovation team exceeded 400 employees, recently adding industry vets from Adobe, WarnerMedia, Comcast and Magnite, with offices in key markets across the country including
More About VIZIO Ads
VIZIO Ads was created to help deliver a more relevant advertising experience to consumers and brands alike. Offering premium, addressable advertising inventory inside of WatchFree+ and within popular TV channels and apps, VIZIO Ads gives advertisers the ability to reach new audiences with relevant messages at the right time. VIZIO Ads gives its customers personable service, app-level transparency and screen-level verification to ensure brands can invest with confidence across one of the largest smart TV footprints in the
Learn more here: www.vizioads.com.
About VIZIO
Founded and headquartered in
For more information, visit VIZIO.com and follow VIZIO on Facebook, Twitter, and Instagram
________________
1 Network Case Study “Extending Ads Beyond The Big Screen Pays Dividends” can be found at https://platformplus.vizio.com/insights/case-study-extending-ads-beyond-the-big-screen-pays-dividends
2 Brand Case Study “Cross-Device Advertising Drives 80
View source version on businesswire.com: https://www.businesswire.com/news/home/20220223005490/en/
Press Contact for VIZIO:
Fabric Media
720-608-1919
Melissa@fabricmedia.net
Source: