Wayfair Announces Opening Dates for Its Second Large-Format Store in Atlanta

Wayfair (NYSE: W) will open its second large-format store in Atlanta on March 31, 2026 at 10:00 a.m. ET.

Rhea-AI Summary

Wayfair (NYSE: W) will open its second large-format store in Atlanta on March 31, 2026 at 10:00 a.m. ET. The new store spans approximately 150,000 square feet at The District at Howell Mill and includes furniture, housewares, appliances, home improvement, and The Porch café.

Grand opening festivities run April 17–19, 2026 with $50 gift card giveaways for the first 100 customers each day, family entertainment, and regular store hours of Monday–Saturday 10 a.m.–8 p.m. and Sunday 11 a.m.–7 p.m.

Argus Mar 3 session

+2.32% close to close Open Argus

Details

News Market Reaction – W

In the Mar 3 session, W gained 2.32%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement details the March 31, 2026 opening of Wayfair’s second large-format store in Atlan...

Analysis

This announcement details the March 31, 2026 opening of Wayfair’s second large-format store in Atlanta, spanning 150,000 square feet with a grand opening weekend on April 17–19. It reinforces the 10-K emphasis on expanding physical retail to complement e-commerce and logistics capabilities. Investors may track how this location affects customer engagement and unit economics, alongside recent partnerships and the company’s focus on technology and AI-enabled shopping.

Key Figures

Store opening date: March 31, 2026, 10 a.m. ET Grand opening dates: April 17–19, 2026 Store size: 150,000 square feet +5 more

Store opening date

March 31, 2026, 10 a.m. ET

Atlanta large-format Wayfair store opening

Grand opening dates

April 17–19, 2026

Atlanta store grand opening weekend

Store size

150,000 square feet

Atlanta large-format Wayfair store footprint

Store hours Mon–Sat

10 a.m. – 8 p.m.

Atlanta store hours of operation

Store hours Sunday

11 a.m. – 7 p.m.

Atlanta store hours of operation

Gift card amount

$50

Grand opening gift card giveaways

Customers per day

100 customers

First 100 customers receive $50 gift cards each day

Store address number

1801 Howell Mill Rd NW

Location of Atlanta store at The District at Howell Mill

Historical Context

5 past events · Latest: Feb 19

5 events

1. Feb 19

   Earnings results

   24h Move

   -13.0%

   Q4 and full-year 2025 revenue growth and narrower net losses.

2. Feb 05

   Partnership expansion

   24h Move

   +4.8%

   Affirm payments partnership expanded to UK and Canada for Wayfair shoppers.

3. Feb 02

   Brand collaboration

   24h Move

   +1.2%

   Perigold’s first major collaboration with Olivia Palermo to showcase luxury design.

4. Jan 21

   Earnings scheduling

   24h Move

   +2.3%

   Announcement of Q4 2025 earnings release date and investor conference call.

5. Jan 12

   AI partnership

   24h Move

   +3.7%

   Google partnership to co-develop Universal Commerce Protocol for AI-powered shopping.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Store Opens March 31 with Grand Opening weekend celebration set for April 17–19

BOSTON, March 3, 2026 /PRNewswire/ -- Wayfair Inc. (NYSE: W), the destination for all things home, today announced that it will open its second large-format Wayfair store in Atlanta, Georgia on March 31, 2026 at 10 a.m. ET with grand opening festivities kicking off April 17 at 10 a.m. ET and continuing through April 19.

The Wayfair store, spanning approximately 150,000 square feet, is located at The District at Howell Mill in Atlanta, Georgia. The store is a one stop shop for all things home, featuring furniture, home décor, outdoor living, housewares, appliances and home improvement products for every style and budget. It also features The Porch, Wayfair's all-day café.

Grand Opening Event Details:

• Location: The District at Howell Mill - 1801 Howell Mill Rd NW, Atlanta, GA 30318
• Dates: April 17 – April 19, 2026
• Hours of Operation: Monday - Saturday, 10 a.m. - 8 p.m.; Sunday, 11 a.m. - 7 p.m.
• Special Features: Shoppers are invited to attend the grand opening weekend and take advantage of $50 gift card giveaways for the first 100 customers each day, family-friendly entertainment and more. Further details will be announced in the coming weeks and made available here.

About Wayfair:

Wayfair is the destination for all things home, and we make it easy to create a home that is just right for you. Whether you're looking for that perfect piece or redesigning your entire space, Wayfair offers quality finds for every style and budget, and a seamless experience from inspiration to installation.

Contacts:

Wayfair PR
Karoline Etter
pr@wayfair.com

OR

Wayfair IR
Ryan Barney
ir@wayfair.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/wayfair-announces-opening-dates-for-its-second-large-format-store-in-atlanta-302701511.html

SOURCE Wayfair Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

When will Wayfair (W) open its Atlanta large-format store?

Wayfair will open the Atlanta large-format store on March 31, 2026 at 10:00 a.m. ET. According to Wayfair, the location spans about 150,000 square feet at The District at Howell Mill and offers furniture, housewares, appliances and The Porch café.

What are the grand opening dates and promotions for Wayfair (W) Atlanta store?

The grand opening weekend is set for April 17–19, 2026, starting at 10:00 a.m. ET on April 17. According to Wayfair, the event will feature $50 gift card giveaways for the first 100 customers each day plus family-friendly entertainment.

Where is the new Wayfair (W) store located in Atlanta and how large is it?

The new Wayfair store is at The District at Howell Mill, 1801 Howell Mill Rd NW, Atlanta, GA 30318. According to Wayfair, the store measures approximately 150,000 square feet and includes a full range of home categories and an all-day café.

What are the regular hours of operation for Wayfair (W) Atlanta store after opening?

Regular hours will be Monday–Saturday 10 a.m.–8 p.m. and Sunday 11 a.m.–7 p.m.. According to Wayfair, these hours apply following the March 31 opening and will cover showroom access, The Porch café, and in-store shopping services.

Will Wayfair (W) offer in-store amenities at the Atlanta large-format store?

Yes. The store includes in-store amenities such as The Porch all-day café and a broad assortment of home categories. According to Wayfair, shoppers can find furniture, décor, outdoor living, housewares, appliances and home improvement products under one roof.