Coach Bill Self Teams Up with Local Wendy's Restaurants to Support a Spooktacular Cause
Rhea-AI Summary
Wendy's franchisee Legacy Restaurant Group (LRG) has partnered with University of Kansas Men's Basketball Coach Bill Self for a Halloween fundraising initiative. Coach Self will match every $1 Boo! Books purchase up to $30,000 to benefit the Dave Thomas Foundation for Adoption. The promotion runs from October 23 through November 3, 2024, at participating Kansas City and Lawrence Wendy's locations. Each Boo! Book includes coupons for five free Jr. Frosty treats and a bonus $1.99 Kids' Meal coupon valid through December 31, 2024.
Positive
- Partnership with high-profile basketball coach could drive local sales and brand awareness
- Promotional campaign could increase customer traffic and Jr. Frosty sales through December 2024
Negative
- geographical scope (only Kansas City and Lawrence locations)
- Potential revenue impact from discounted pricing on Kids' Meals and free Frosty treats
News Market Reaction – WEN
On the day this news was published, WEN gained 1.05%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Hall of fame coach will match every Boo! Books purchase at local area Wendy's, up to
WHAT:
Legacy Restaurant Group (LRG), a local franchisee of The Wendy's Company, is teaming up with University of Kansas Men's Basketball Coach Bill Self – taking his winning plays off the court and into local Wendy's ® locations for a spooky good cause. As a Wendy's fan and champion of foster care adoption, Coach Self is matching every
Boo! Books include coupons for FIVE free Jr. Frosty® treats and a bonus coupon for a
WHERE & WHEN:
Starting today through November 3, 2024, fans of Wendy's and the Jayhawks alike can join Coach Self in this mission by purchasing
WHY:
"As a partner of Kansas Athletics for many years, our commitment to the Jayhawk community is unwavering," said Felix Tollinche, President and CEO of LRG. "We are proud to work with Learfield's Jayhawk Sports Properties and Coach Bill Self to raise even more funds for the Dave Thomas Foundation for Adoption, because we share the belief that every child deserves a permanent, loving family, no matter their story."
To learn more about Boo! Books and how Wendy's restaurants nationwide are working to make more family moments possible, visit Wendy's Boo! Books website or www.davethomasfoundation.org.
HOW:
Fans can help Coach Self reach his
"As a lifelong Jayhawk and a passionate supporter of the Dave Thomas Foundation for Adoption, I'm thrilled to partner with Legacy Restaurant Group," said Coach Bill Self. "Together, we can make a difference in the lives of kids waiting for a family. Let's show them the true meaning of Rock Chalk and find every child the permanent home they deserve."
About Legacy Restaurant Group
Legacy Restaurant Group is an operator of 52 Wendy's restaurants in
About Jayhawk Sports Properties
Jayhawk Sports Properties, the locally based team of Learfield – the media and technology company powering college sports – is the exclusive multimedia rights holder for Kansas Athletics and oversees all sponsorship agreements on behalf of the Jayhawks. Jayhawks Sports Properties does not represent the student-athletes themselves but collaborates with corporate partners to maximize sponsorship agreements with the inclusion of NIL programs and the integration of university marks and logos within those programs.
*Available at participating
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SOURCE The Wendy's Company
FAQ
What is Wendy's (WEN) Boo! Books promotion for 2024?
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