Gotta Go Fast! Wendy's Brings Sonic the Hedgehog™ Kids' Meal to the U.S. this Summer

Wendy's (NASDAQ: WEN) is launching a Sonic the Hedgehog-themed Kids' Meal promotion in the U.S. starting July 20, 2026, celebrating Sonic's 35th anniversary.

Rhea-AI Summary

Wendy's (NASDAQ: WEN) is launching a Sonic the Hedgehog-themed Kids' Meal promotion in the U.S. starting July 20, 2026, celebrating Sonic's 35th anniversary. Each Kids' Meal includes one of seven character card cases and five trading cards, with 35 cards available to collect through early September at participating U.S. locations and via the Wendy's app or Wendys.com, while supplies last.

Argus Jul 20 session

+1.16% close to close Open Argus

Details

News Market Reaction – WEN

On Jul 20, the day this news came out, WEN closed 1.16% above the previous close.

Data tracked by StockTitan Argus for the Jul 20 session.

Key Figures

Anniversary: 35th anniversary Character card cases: 7 cases Trading cards: 35 cards +4 more

Anniversary

35th anniversary

Sonic the Hedgehog promotion

Character card cases

7 cases

Collectible Kids' Meal experience

Trading cards

35 cards

Across seven character sets

Chicken tenders

2-piece

Kids' Meal option

Chicken nuggets

4-piece

Kids' Meal option

Launch date

July 20, 2026

U.S. Kids' Meal availability begins

Collectible cards per case

5 cards

Each character card case

Historical Context

5 past events · Latest: Jul 16

5 events

1. Jul 16

   Frosty promotion

   24h Move

   +5.1%

   Limited-time $1 Frosty promotion with July 19 rewards-member early access

2. Jul 09

   Earnings scheduling

   24h Move

   -0.5%

   Second-quarter 2026 results scheduled for August 7 before market open

3. Jun 23

   CFO appointment

   24h Move

   +1.4%

   Steve Cirulis appointed CFO and chief strategy officer effective June 23

4. Jun 08

   Minions promotion

   24h Move

   -0.1%

   Limited-time Minions & Monsters meals, collectibles and beverages launched

5. May 20

   CEO appointment

   24h Move

   -2.5%

   Robert D. Wright appointed president and chief executive officer

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

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Fans can ring in the fun by collecting exclusive Sonic character cards with every Wendy's Kids' Meal starting July 20

DUBLIN, Ohio, July 20, 2026 /PRNewswire/ --

WHAT:
To celebrate the 35th anniversary of Sonic the Hedgehog, Wendy's® is bringing fans a collectible Kids' Meal experience featuring one of seven collectible character card cases, each with a unique set of character cards from the Sonic the Hedgehog universe.

There are 35 trading cards in all to collect across the seven character sets featuring iconic heroes like Sonic the Hedgehog, Amy Rose and Miles "Tails" Prower, alongside faithful allies Silver the Hedgehog and Knuckles the Echidna, and notorious villains Shadow the Hedgehog and Rouge the Bat.

And what comes with all the collectible cards? A delicious Wendy's Kids' Meal® featuring:

• Choice of 2-piece chicken tenders, 4-piece chicken nuggets, a hamburger or a cheeseburger
• Jr. Hot & Crispy Fries or apple bites
• Kids' drink

WHERE & WHEN:
Wendy's Sonic the Hedgehog Kids' Meal toys are available now through early September at participating U.S. Wendy's restaurants and through the Wendy's app or on Wendys.com*.

HOW:
Order a Wendy's Kids' Meal during the eligible time frame and receive one of seven collectible Sonic character card cases, each featuring a different character design and five Sonic the Hedgehog trading cards. With each visit, fans have a chance to collect 35 cards in all to build the ultimate Sonic collection!

WHY:
After launching in the UK earlier this year, fans have been waiting for this legendary partnership to come to the US.  From Sonic the Hedgehog to Amy Rose, every character card tells a story and holds an exciting new memory ready to be made with a Wendy's Kids' Meal.

*While supplies last.  Kids' Meal collectibles may vary.

**Fresh beef available in the contiguous U.S. and Alaska, as well as Canada, Mexico, Puerto Rico, the UK, and other select international markets.

ABOUT WENDY'S:
The Wendy's Company (Nasdaq: WEN) and Wendy's® franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide. Founded in 1969, Wendy's is committed to the promise of Fresh Famous Food, Made Right, For You, delivered to customers through its craveable menu including made-to-order square hamburgers using fresh beef**, and fan favorites like the Spicy Chicken Sandwich and nuggets, Baconator®, and the Frosty® dessert. Wendy's supports the Dave Thomas Foundation for Adoption®, established by its founder, which seeks to dramatically increase the number of adoptions of children waiting in North America's foster care system. Learn more about Wendy's at www.wendys.com. For details on franchising, visit www.wendys.com/franchising. Connect with Wendy's on X, Instagram and Facebook.

ABOUT SEGA of America, Inc.
SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA CORPORATION, a worldwide leader in interactive entertainment. Established in 1986, SEGA of America publishes innovative experiences for console, PC, mobile and other emerging platforms. SEGA is the first publisher to rank #1 three separate times (2016, 2020, and 2024) in Metacritic's Game Publisher Rankings. Its globally beloved franchises include Sonic the Hedgehog, Total War™, Like a Dragon™, Football Manager™, Virtua Fighter™, and Crazy Taxi™, along with Atlus' Persona™ series and the critically acclaimed new IP, Metaphor: ReFantazio™. The company is also expanding its transmedia strategy, with numerous film and TV projects underway across multiple franchises. SEGA of America has offices in Irvine and Burbank, California. Visit www.sega.com.

©SEGA. All rights reserved. SEGA is registered in the U.S. Patent and Trademark Office. SEGA, the SEGA logo, and SONIC THE HEDGEHOG are registered trademarks or trademarks of SEGA CORPORATION. All other trademarks, logos and copyrights are property of their respective owners.

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SOURCE The Wendy's Company

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is included in the Wendy's (WEN) Sonic the Hedgehog Kids' Meal in summer 2026?

Each Wendy's Sonic Kids' Meal includes one character card case and five Sonic trading cards. According to Wendy's, there are seven different cases and 35 total cards, plus a meal with entrée choice, Jr. Hot & Crispy Fries or apple bites, and a kids' drink.

When is the Sonic the Hedgehog Kids' Meal available at Wendy's (WEN) in the U.S.?

The Sonic Kids' Meal promotion at Wendy's runs from July 20, 2026, through early September. According to Wendy's, the themed toys and trading cards are available during this period at participating U.S. restaurants, and through the Wendy's app or Wendys.com, while supplies last.

How many Sonic the Hedgehog trading cards can fans collect from Wendy's (WEN) in 2026?

Fans can collect a total of 35 Sonic trading cards through Wendy's Kids' Meals. According to Wendy's, the cards are split across seven different character card cases, each featuring unique designs and five cards from the Sonic the Hedgehog universe.

Which Sonic the Hedgehog characters are featured in the Wendy's (WEN) Kids' Meal promotion?

Wendy's Kids' Meals feature Sonic, Amy Rose, Miles “Tails” Prower, Silver, Knuckles, Shadow, and Rouge. According to Wendy's, these characters appear across seven collectible card case sets, each containing themed Sonic the Hedgehog trading cards tied to the 35th anniversary celebration.

How can customers get the Sonic the Hedgehog cards with Wendy's (WEN) Kids' Meals?

Customers receive one Sonic character card case and five cards with each eligible Kids' Meal purchase. According to Wendy's, ordering a Kids' Meal at participating U.S. locations, via the app, or on Wendys.com during the promotion gives fans chances to collect all 35 cards.

What food options come with the Sonic Kids' Meal at Wendy's (WEN)?

The Sonic Kids' Meal offers chicken tenders, chicken nuggets, a hamburger, or a cheeseburger. According to Wendy's, each meal also includes Jr. Hot & Crispy Fries or apple bites and a kids' drink, plus the Sonic character card case and trading cards.