Gotta Go Fast! Wendy's Brings Sonic the Hedgehog™ Kids' Meal to the U.S. this Summer
Rhea-AI Summary
Wendy's (NASDAQ: WEN) is launching a Sonic the Hedgehog-themed Kids' Meal promotion in the U.S. starting July 20, 2026, celebrating Sonic's 35th anniversary. Each Kids' Meal includes one of seven character card cases and five trading cards, with 35 cards available to collect through early September at participating U.S. locations and via the Wendy's app or Wendys.com, while supplies last.
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News Market Reaction – WEN
In the Jul 20 session, WEN gained 1.16%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Jul 16 | Frosty promotion | Positive | +5.1% | Limited-time $1 Frosty promotion with July 19 rewards-member early access |
| Jul 09 | Earnings scheduling | Neutral | -0.5% | Second-quarter 2026 results scheduled for August 7 before market open |
| Jun 23 | CFO appointment | Positive | +1.4% | Steve Cirulis appointed CFO and chief strategy officer effective June 23 |
| Jun 08 | Minions promotion | Positive | -0.1% | Limited-time Minions & Monsters meals, collectibles and beverages launched |
| May 20 | CEO appointment | Positive | -2.5% | Robert D. Wright appointed president and chief executive officer |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Wendy's promotional and leadership announcements produced mixed subsequent reactions, with both positive and negative outcomes.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Fans can ring in the fun by collecting exclusive Sonic character cards with every Wendy's Kids' Meal starting July 20
WHAT:
To celebrate the 35th anniversary of Sonic the Hedgehog, Wendy's® is bringing fans a collectible Kids' Meal experience featuring one of seven collectible character card cases, each with a unique set of character cards from the Sonic the Hedgehog universe.
There are 35 trading cards in all to collect across the seven character sets featuring iconic heroes like Sonic the Hedgehog, Amy Rose and Miles "Tails" Prower, alongside faithful allies Silver the Hedgehog and Knuckles the Echidna, and notorious villains Shadow the Hedgehog and Rouge the Bat.
And what comes with all the collectible cards? A delicious Wendy's Kids' Meal® featuring:
- Choice of 2-piece chicken tenders, 4-piece chicken nuggets, a hamburger or a cheeseburger
- Jr. Hot & Crispy Fries or apple bites
- Kids' drink
WHERE & WHEN:
Wendy's Sonic the Hedgehog Kids' Meal toys are available now through early September at participating
HOW:
Order a Wendy's Kids' Meal during the eligible time frame and receive one of seven collectible Sonic character card cases, each featuring a different character design and five Sonic the Hedgehog trading cards. With each visit, fans have a chance to collect 35 cards in all to build the ultimate Sonic collection!
WHY:
After launching in the
*While supplies last. Kids' Meal collectibles may vary.
**Fresh beef available in the contiguous
ABOUT WENDY'S:
The Wendy's Company (Nasdaq: WEN) and Wendy's® franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide. Founded in 1969, Wendy's is committed to the promise of Fresh Famous Food, Made Right, For You, delivered to customers through its craveable menu including made-to-order square hamburgers using fresh beef**, and fan favorites like the Spicy Chicken Sandwich and nuggets, Baconator®, and the Frosty® dessert. Wendy's supports the Dave Thomas Foundation for Adoption®, established by its founder, which seeks to dramatically increase the number of adoptions of children waiting in
ABOUT SEGA of America, Inc.
SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA CORPORATION, a worldwide leader in interactive entertainment. Established in 1986, SEGA of America publishes innovative experiences for console, PC, mobile and other emerging platforms. SEGA is the first publisher to rank #1 three separate times (2016, 2020, and 2024) in Metacritic's Game Publisher Rankings. Its globally beloved franchises include Sonic the Hedgehog, Total War™, Like a Dragon™, Football Manager™, Virtua Fighter™, and Crazy Taxi™, along with Atlus' Persona™ series and the critically acclaimed new IP, Metaphor: ReFantazio™. The company is also expanding its transmedia strategy, with numerous film and TV projects underway across multiple franchises. SEGA of America has offices in Irvine and Burbank, California. Visit www.sega.com.
©SEGA. All rights reserved. SEGA is registered in the U.S. Patent and Trademark Office. SEGA, the SEGA logo, and SONIC THE HEDGEHOG are registered trademarks or trademarks of SEGA CORPORATION. All other trademarks, logos and copyrights are property of their respective owners.
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SOURCE The Wendy's Company