There's Nothing Happy About This Meal: Wendy's and Netflix's Wednesday Cook Up a "Meal of Misfortune"
Rhea-AI Summary
Wendy's (NYSE:WEN) has announced a unique collaboration with Netflix's hit show "Wednesday" launching the limited-time "Meal of Misfortune" nationwide on August 4, 2025. The themed meal features new menu items including four mystery "Dips of Dread" sauces, "Rest in 10-Piece" Nuggets, "Cursed & Crispy" Fries, and a "Raven's Blood" Frosty with dark cherry swirl.
The promotion coincides with Wednesday Season 2 Part 1 premiere on Netflix on August 6. U.S. customers can also participate in an interactive game "Escape from Wednesday's Woe" through the Wendy's app for a chance to win $10,000. The meal will be available in the U.S., Canada, Puerto Rico, Bahamas, and Guam.
Positive
- Marketing collaboration with Netflix's popular show 'Wednesday' could drive customer engagement
- Interactive game promotion offers $10,000 prize potential to drive app usage
- Multi-market rollout across U.S., Canada, Puerto Rico, Bahamas, and Guam
Negative
- Limited-time promotion may have minimal long-term business impact
- Success depends on Wednesday Season 2's reception
News Market Reaction
On the day this news was published, WEN gained 4.43%, reflecting a moderate positive market reaction. Argus tracked a peak move of +9.8% during that session. Our momentum scanner triggered 35 alerts that day, indicating elevated trading interest and price volatility. This price movement added approximately $98M to the company's valuation, bringing the market cap to $2.30B at that time.
Data tracked by StockTitan Argus on the day of publication.
Launching in restaurants nationwide on August 4, Wendy's exclusive collaboration with Netflix's hit show, Wednesday, includes new "Raven's Blood" Frosty and four mystery "Dips of Dread" sauces
Designed by Wednesday Addams, the other pig-tailed outcast herself, the limited-time Meal of Misfortune is centered around the "Dips of Dread," four inferno-inspired mystery sauces, along with "Rest in 10-Piece" Nuggets, small "Cursed & Crispy" Fries and a small "Raven's Blood" Frosty®, all served in custom packaging only Wednesday could have devised*.
Fans can grab their very own Meal of Misfortune beginning Monday, Aug. 4 across the
Speaking of misfortune... no one will escape the Dips of Dread unscathed. With two mystery dipping sauces in each meal, only fate will decide which of the four dips – You Can't Hyde, This Will Sting, Grave Mistake or Nowhere to Woe – accompany each order. Don't bother asking which sauce you'll get – you must surrender to your destiny. Those brave enough to try them all must endure multiple visits.
Wayward souls can dip into the Raven's Blood Frosty, complete with a "Spoon of Gloom"** and Wednesday-themed Frosty cups, perfect for seeing that delicious dark cherry swirl.
"Wendy's and Wednesday are both cultural icons famous for challenging convention with wit and a bit of sass," said Lindsay Radkoski,
In addition to the Meal of Misfortune,
"Normally I'd be against this kind of capitalistic corporate synergy," said Wednesday Addams, Nevermore Academy student. "But when the fast-food-slinging pigtailed provocateur said I could do whatever I wanted to her customers, I couldn't resist."
Those hungry for punishment can get their hands on the meal beginning Monday, Aug. 4. Let the misfortune begin!
ABOUT WENDY'S
The Wendy's Company (Nasdaq: WEN) and Wendy's® franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide. Founded in 1969, Wendy's is committed to the promise of Fresh Famous Food, Made Right, For You, delivered to customers through its craveable menu including made-to-order square hamburgers using fresh beef****, and fan favorites like the Spicy Chicken Sandwich and nuggets, Baconator®, and the Frosty® dessert. Wendy's supports the Dave Thomas Foundation for Adoption®, established by its founder, which seeks to dramatically increase the number of adoptions of children waiting in
*Available for a limited time only at participating Wendy's. While supplies last.
**"Spoon of Gloom" may not be available at all participating locations. While supplies last.
*** https://wendys-wednesday25.shared-a.apollo.prod.aws.eprize.net/rule: NO PURCHASE NECESSARY. Open only to Wendy's Rewards members who reside in the 50 U.S. (D.C.) 18 years and older. Eligible Instant Win Game entrants: requires access to a mobile device with a data plan as of 8/3/25. Eligible Sweepstakes entrants: no mobile device required. Ends 8/31/25. See Official Rules, including odds, alternate method of entering the Sweepstakes, and prize descriptions. Void where prohibited.
****Fresh beef available in the contiguous
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SOURCE The Wendy's Company
FAQ
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