Wendy's New Thin Mints Frosty is the Perfect Pairing for Girl Scout Cookie Season Beginning Feb. 21
Rhea-AI Summary
Wendy's (WEN) announces the launch of a new Thin Mints Frosty, created in partnership with Girl Scouts of the USA (GSUSA), available nationwide from February 21, 2025. The -time offering combines the Classic Chocolate or Vanilla Frosty with a minty cookie crumble sauce inspired by Girl Scout Thin Mints cookies.
As part of this collaboration, more than 4,200 Wendy's restaurants will serve as national boothing partners for Girl Scout troops during cookie season. Additionally, starting February 24, Wendy's will introduce the Thin Mints Frosty Adventure mobile game, offering daily food prizes and a chance to win up to $10,000 through a sweepstakes.
Positive
- Partnership with Girl Scouts of USA provides access to 4,200+ locations for cookie sales
- New product launch timed with National Girl Scout Cookie Weekend for maximum exposure
- Mobile app gaming promotion offers potential for increased customer engagement and app downloads
Negative
- -time offering may not provide sustained revenue impact
- Success depends on consumer acceptance of new flavor combination
News Market Reaction – WEN
In the trading session that priced this news, WEN declined 1.74%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Thousands of Wendy's restaurants will host local Girl Scout troops selling cookies as a national boothing partner
It's hard to deny that Thin Mints are extra delicious when frozen, so Wendy's is giving fans another way to experience the flavor of a Girl Scout best-seller. The Thin Mints Frosty combines the Classic Chocolate or Vanilla Frosty, swirled and topped with a rich, minty cookie crumble sauce inspired by the flavor of Girl Scout Thin Mints®. With both chocolate and vanilla to try, fans can choose their favorite ways to enjoy the Thin Mints Frosty.
"The friendship between Wendy's and Girl Scouts of the
This Girl Scout Cookie season, Wendy's is offering more ways to support local Girl Scout troops. As a national boothing partner of GSUSA's, more than 4,200 Wendy's restaurants nationwide are ready to host Girl Scouts throughout cookie season to help local troops reach their goals. To enjoy the Thin Mints Frosty while stocking up on Girl Scout Cookies, fans can find their nearest participating Wendy's restaurant on the Girl Scout Cookie Finder.
"Seeing our iconic Thin Mints paired with Wendy's Frosty is a testament to the power of the Cookie Program and millions of Girl Scouts who have made Thin Mints so popular," said Wendy Lou, Chief Revenue Officer of GSUSA. "We are so thankful for the support from thousands of Wendy's franchisees who are giving our girls the opportunity to have cookie booths at their restaurants where they can put their entrepreneurial prowess to use."
Celebrate Girl Scout Cookie season the Wendy's way with the Thin Mints Frosty available for a limited time in Wendy's restaurants nationwide or through Wendy's mobile app. The fun doesn't stop there! Beginning Feb. 24, fans can enjoy even more exclusively in the Wendy's mobile app with the interactive game, Thin Mints Frosty Adventure, complete with the chance to win food prizes daily and be entered into a sweepstakes for the possibility to win up to
The Thin Mints Frosty is a sweet brand collaboration between Wendy's and GSUSA celebrating the power of entrepreneurship, beloved sweet treats and connecting to local communities. Cheers to Frosty, fun and friendship!
ABOUT WENDY'S
The Wendy's Company (Nasdaq: WEN) and Wendy's® franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide. Founded in 1969, Wendy's is committed to the promise of Fresh Famous Food, Made Right, For You, delivered to customers through its craveable menu including made-to-order square hamburgers using fresh beef***, and fan favorites like the Spicy Chicken Sandwich and nuggets, Baconator®, and the Frosty® dessert. Wendy's supports the Dave Thomas Foundation for Adoption®, established by its founder, which seeks to dramatically increase the number of adoptions of children waiting in
WE ARE GIRL SCOUTS OF THE
Girl Scouts bring their dreams to life and work together to build a better world. Through programs from coast to coast, Girl Scouts of all backgrounds and abilities can be unapologetically themselves as they discover their strengths and rise to meet new challenges—whether they want to climb to the top of a tree or the top of their class, lace up their boots for a hike or advocate for climate justice, or make their first best friends. Backed by trusted adult volunteers, mentors, and millions of alums, Girl Scouts lead the way as they find their voices and make changes that affect the issues most important to them. To join us, volunteer, reconnect, or donate, visit girlscouts.org.
*Limited time only at participating
** NO PURCHASE NECESSARY. Open only to Wendy's Rewards members who reside in the 50 U.S. (D.C.) 18 years and older. Eligible Instant Win Game entrants: requires access to a mobile device with a data plan as of 2/23/25. Eligible Sweepstakes entrants: no mobile device required. Ends 3/23/25. See Official Rules, including odds, alternate method of entering the Sweepstakes, and prize descriptions. Void where prohibited. This sweepstakes is in no way sponsored, endorsed or administered by, or associated with Girl Scouts of the
***Fresh beef available in the contiguous
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SOURCE The Wendy's Company