Amid Growing Demand for Financial Guidance, Wells Fargo Launches Get Money Ready

Wells Fargo debuts a free, personalized financial education and coaching platform for both customers and non-customers amid high demand for money guidance.

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New digital platform pairs personalized coaching with educational content to help consumers build financial confidence and take action

NEW YORK--(BUSINESS WIRE)-- Wells Fargo today launched Get Money Ready, a new digital financial education and coaching platform designed to help individuals build financial confidence, strengthen their financial knowledge, and take meaningful steps toward their financial goals. The launch comes as demand for personalized financial guidance continues to grow, with the 2026 Wells Fargo Money Study finding that 81% of respondents want to learn new ways of thinking about and managing their money.¹ Demand is even higher among younger generations, with 91% of Gen Z adults and 89% of Millennials expressing interest in new approaches to financial management.²

Get Money Ready - Image 1

The Get Money Ready platform is available at no cost to both customers and non-customers and is designed to support people at every stage of their financial journey, whether they are managing everyday expenses, saving for the future, building credit, or preparing for retirement. The new tool creates a customized experience for each user through digitally powered coaching and curated educational content, based on each user’s unique financial goals and priorities.

“We believe everyone deserves access to resources that help them build a stronger financial future,” says Darlene Goins, head of Philanthropy and Community Impact at Wells Fargo. “Get Money Ready is designed to make financial guidance more accessible and actionable. By connecting people with practical tools and customized information, we can help them make informed decisions, build confidence, and take meaningful steps toward reaching their financial goals.”

The coaching tool is designed to:

• Deliver personalized, judgment-free guidance that adapts to individual goals and circumstances
• Connect users with relevant tools, resources, and support services
• Help individuals build confidence through actionable, habit-forming content and clear financial milestones

The tool also provides each user with a customized financial playbook that evolves alongside their goals, offering tailored recommendations, educational content, progress tracking, and practical action plans to help them stay on track toward long-term financial goals. Built on more than two decades of experience delivering financial education, Get Money Ready reflects Wells Fargo’s ongoing commitment to equipping individuals with the tools and resources to make better financial decisions.

Get Money Ready is available starting today at https://getmoneyready.com. Get Money Ready provides educational information and coaching tools and does not provide investment, legal, tax, or financial advice.

About Wells Fargo

Wells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately $2.3 trillion in assets. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Wells Fargo ranked No. 38 on Fortune’s 2026 rankings of America’s largest corporations. News, insights, and perspectives from Wells Fargo are also available at Wells Fargo Stories.

Additional information may be found at www.wellsfargo.com
LinkedIn: https://www.linkedin.com/company/wellsfargo

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1		Wells Fargo 2026 Money Study, March 2026
2		Wells Fargo 2026 Money Study, March 2026

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20260922621047/en/

Media
Caroline White, (973) 768-7064
caroline.o.white@wellsfargo.com

Source: Wells Fargo