HoJo Brings Back Iconic Clam Strips in Celebration of Centennial--but with a Twist
Howard Johnson (NYSE:WH) is celebrating its 100th anniversary with a unique marketing campaign that pays homage to its iconic fried clam strips. The company has launched a limited-edition Fried Clam Soap, designed to replicate the appearance of its famous dish with a scent blend of lemon, sea salt, and butter notes.
The commemorative soap will be available at select Howard Johnson hotels for guests who mention "fried clams" at check-in, with only ten boxes available per location. Starting October 3, 2025, consumers can purchase the soap online for $19.25 per box, with only 100 units available nationwide. The price point deliberately references the company's 1925 founding year.
Howard Johnson (NYSE: WH) celebra il suo centesimo anniversario con una campagna di marketing unica che rende omaggio alle sue iconiche strisce di vongole fritte. L'azienda ha lanciato una saponetta fritta alle vongole in edizione limitata, progettata per imitare l'aspetto del piatto famoso con una miscela di profumi di limone, sale marino e note di burro.
La saponetta commemorativa sarà disponibile in alcuni hotel Howard Johnson per gli ospiti che menzioneranno 'fried clams' al check-in, con solo dieci confezioni disponibili per ogni struttura. A partire dal 3 ottobre 2025, i consumatori potranno acquistare la saponetta online al prezzo di $19.25 a confezione, con solo 100 unità disponibili a livello nazionale. Il prezzo richiama intenzionalmente l'anno di fondazione della società, il 1925.
Howard Johnson (NYSE: WH) celebra su centenario con una campaña de marketing única que rinde homenaje a sus icónicas tiras de almejas fritas. La empresa ha lanzado una jabón frito de almeja en edición limitada, diseñada para imitar la apariencia de su plato famoso con una mezcla de aromas a limón, sal marina y notas de mantequilla.
El jabón conmemorativo estará disponible en hoteles selectos de Howard Johnson para los huéspedes que mencionen 'fried clams' al registrarse, con solo diez cajas disponibles por ubicación. A partir del 3 de octubre de 2025, los consumidores podrán comprar el jabón en línea por $19.25 por caja, con solo 100 unidades disponibles a nivel nacional. El punto de precio hace referencia deliberadamente al año de fundación de la empresa, 1925.
Howard Johnson (NYSE: WH)이 100주년을 기념하는 독특한 마케팅 캠페인을 통해 상징적인 프라이드 클램 스트립에 경의를 표합니다. 이 회사는 유명한 요리를 모방한 모양의 한정판 프라이드 클램 비누를 출시했고, 레몬, 바다 소금, 버터 향이 어우러진 향이 특징입니다.
기념 비누는 특정 Howard Johnson 호텔에서 체크인 시 'fried clams'를 언급하는 손님에게 제공되며, 위치당 상자 10개만 남아 있습니다. 2025년 10월 3일부로 온라인에서도 병당 $19.25의 가격에 판매되며 전국적으로 단 100개만 남아 있습니다. 가격은 회사의 1925년 설립 연도를 의도적으로 반영합니다.
Howard Johnson (NYSE: WH) fête son centième anniversaire avec une campagne marketing unique rendant hommage à ses célèbres bâtonnets de palourdes frites. L'entreprise a lancé un savon frit aux palourdes en édition limitée, conçu pour reproduire l'apparence de son plat emblématique avec un mélange de parfums citron, sel marin et notes de beurre.
Le savon commémoratif sera disponible dans certains hôtels Howard Johnson pour les clients qui mentionneront « fried clams » lors de l'enregistrement, avec seulement dix boîtes disponibles par établissement. À partir du 3 octobre 2025, les consommateurs pourront acheter le savon en ligne pour $19,25 par boîte, avec seulement 100 unités disponibles au niveau national. Le prix fait délibérément référence à l'année de fondation de l'entreprise, 1925.
Howard Johnson (NYSE: WH) feiert sein 100-jähriges Jubiläum mit einer einzigartigen Marketingkampagne, die seinen ikonischen frittierten Muscheln Tribut zollt. Das Unternehmen hat eine limitierte Frittiertes Muschelseife herausgebracht, die darauf ausgelegt ist, das Aussehen seines berühmten Gerichts nachzubilden, mit einem Duftmix aus Zitrone, Meersalz und Butternoten.
Die commemorative Seife wird in ausgewählten Howard Johnson Hotels für Gäste erhältlich sein, die bei der Anmeldung „fried clams“ erwähnen, wobei pro Standort nur zehn Boxen verfügbar sind. Ab dem 3. Oktober 2025 kann der Seifen online für 19,25 $ pro Box gekauft werden, und landesweit sind nur 100 Einheiten verfügbar. Der Preis zielt absichtlich auf das Gründungsjahr des Unternehmens 1925.
Howard Johnson (NYSE: WH) يحتفل بالذكرى المئوية مع حملة تسويقية فريدة تكرّم شرائح المحار المقلية الأيقونية. أطلقت الشركة صابون محار مقلي بإصدار محدود، مصمم ليحاكي مظهر طبقها الشهير مع مزيج روائح من الليمون وملح البحر ونكهات الزبدة.
سيكون الصابون التذكاري متاحاً في فنادق هورارد جونسون المختارة للنزلاء الذين يذكرون 'fried clams' عند تسجيل الوصول، مع وجود عشر علب فقط متاحة في كل موقع. اعتباراً من 3 أكتوبر 2025، يمكن للمستهلكين شراء الصابون عبر الإنترنت بسعر $19.25 لكل علبة، مع توفر 100 وحدة فقط على مستوى البلاد. يهدف السعر إلى الإشارة بشكل مقصود إلى سنة تأسيس الشركة، 1925.
Howard Johnson (NYSE: WH) 正在以独特的营销活动庆祝百年纪念，向其标志性的炸蛤蜊条致敬。公司推出限量版炸蛤皂，设计旨在复制这道名菜的外观，并带有柠檬、海盐和黄油的香气混合。
纪念性香皂将在部分 Howard Johnson 酒店供客人办理入住时提及“fried clams”时使用，共有每个地点仅十盒。自2025年10月3日起，消费者可在线购买香皂，每盒价格为$19.25，全国范围仅有100个单位。该价格点故意参照公司1925年的创立年份。
- Creative marketing initiative leveraging brand nostalgia and heritage
- Limited edition product creates scarcity and potential collector's value
- Limited revenue potential due to small production run of promotional items
Limited edition fried clam soap is a sudsy, retro surprise; available at select hotels for a brief time and for purchase online starting October 3
Designed to look just like the crispy classics that helped put HoJo on the map, these limited-edition soaps are anything but fishy, thanks to infusions of lemon, sea salt and yes, just a hint of butter—an homage to the butter soaked rolls the strips were once served with.
"Howard Johnson is a brand woven into America's cultural fabric and beloved by millions for generations. As we celebrate 100 years, our limited-edition fried clam soap is a fun, nostalgic tribute to the brand's storied past and a playful nod to the retro-modern, family-friendly spirit that continues defining our hotels today."
– Marissa Yoss, Head of Marketing, Howard Johnson by Wyndham
How to Get Yours
For the next three weeks, guests staying at one of five participating HoJo hotels across the
Can't make it to a hotel but still want to get your hands on this one-of-a-kind collector's item? Starting at noon ET on Friday, October 3, soaps will also be available for purchase at HoJo.com for
"For the last 100 years, the HoJo brand has been synonymous with family road trips, celebrations, and everyday moments turned into lifelong memories. It's a testament to the legacy of our founder, Howard Deering Johnson, and a powerful reminder that the most meaningful journeys are the ones we share with others."
– Anthony Pizzuto, Brand Leader, Howard Johnson by Wyndham
A Legacy of Hospitality
The Howard Johnson story began in 1925, when Howard Deering Johnson, a young entrepreneur running an apothecary in
A century later, that roadside Americana legacy lives on, particularly in today's HoJo hotels, where retro-modern guestrooms blend nostalgia with modern comfort. Bold pops of orange, sleek vinyl headboards, and crisp white linens set the scene, while playful details—like a marshmallow-shaped mirror and custom artwork inspired by the iconic gate lodge roofline—add a wink of whimsy. It's the classic HoJo experience, thoughtfully reimagined for today's traveler. Learn more at HoJo.com.
About Howard Johnson by Wyndham
For over a century, Howard Johnson (HoJo) has been part of America's travel story—welcoming generations with its iconic orange roofs, friendly service, and family-friendly spirit. Today, the brand—one of 25 of under Wyndham Hotels & Resorts (NYSE: WH)—continues that proud legacy with retro-modern inspired guestrooms, thoughtful amenities, and a playful spirit that blends nostalgia with contemporary comfort. Book your next stay at HoJo.com or visit WyndhamDevelopment.com for franchising opportunities. You can also like and follow the brand on Facebook and Instagram.
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SOURCE Wyndham Hotels & Resorts
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