The Iconic Duo Returns: Wendy's Thin Mints Frosty Is Back with All-New Frosty Fusion
Rhea-AI Summary
Wendy's (NASDAQ: WEN) launched two limited‑time Thin Mints Frosty offerings on Feb. 17, 2026: the all‑new Thin Mints Frosty Fusion and the returning Thin Mints Frosty Swirl. Both blend Wendy's Vanilla or Chocolate Frosty with crushed Girl Scout Thin Mints and a minty cookie crumble sauce. Over 3,600 Wendy's restaurants will host Girl Scout cookie booths during National Girl Scout Cookie Weekend, Feb. 20–22, and throughout cookie season.
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Key Figures
Market Reality Check
Peers on Argus
WEN is up 2.89% while key restaurant peers are mixed: ARCO (+3.21%), HDL (+0.29%), CBRL (+0.35%) versus PZZA (−0.28%) and FWRG (−1.66%). No broad, uniform sector move is evident.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 13 | Earnings and outlook | Negative | +2.9% | Q4 and 2025 results with revenue and earnings declines, cautious 2026 guide. |
| Feb 11 | Menu innovation | Positive | +0.8% | Launch of Cheesy Bacon Cheeseburger and Chicken Tenders Ranch Wrap. |
| Feb 05 | Promotional offer | Positive | -0.3% | $1 Dave’s Single app promotion for Singles Awareness Day. |
| Jan 29 | Franchise expansion | Positive | -2.8% | Recruiting franchisees to accelerate growth in Tijuana and Baja California. |
| Jan 15 | Earnings date set | Neutral | -2.6% | Announcement of Feb. 13 earnings release and conference call details. |
Recent history shows frequent divergence: WEN often trades lower or only modestly higher after generally positive or neutral news, with only one of the last five events clearly aligning news tone and price reaction.
Over the last month, Wendy’s has combined financial updates with a series of marketing and growth initiatives. On Feb. 13, it reported softer 2025 results and a cautious 2026 outlook, yet shares rose 2.89%. Prior news highlighted new limited-time menu items on Feb. 11, a $1 Singles Awareness Day promotion on Feb. 5, and franchise recruiting to expand in Mexico announced on Jan. 29. An earnings date notice on Jan. 15 preceded a negative reaction. Today’s Thin Mints Frosty collaboration fits into this ongoing marketing-driven strategy.
Market Pulse Summary
This announcement highlights Wendy’s ongoing strategy of leveraging limited-time offerings and brand partnerships to drive traffic, here via a Thin Mints Frosty collaboration and cookie booth hosting at over 3,600 restaurants. In recent months, the company paired such promotions with softer 2025 results and a cautious 2026 outlook. Investors may watch how these initiatives translate into systemwide sales, same-restaurant performance, and progress on the broader turnaround plan over upcoming quarters.
AI-generated analysis. Not financial advice.
Wendy's debuts limited-time Frosty Fusion and brings back the fan‑favorite Swirl for Girl Scout Cookie season
Sweet Deets:
- Introducing the limited-time Girl Scouts Thin Mints® Frosty Fusion® – combining Wendy's® Vanilla Frosty® with crushed Thin Mints® cookies and a minty cookie crumble sauce – coupled with the return of the fan-favorite Thin Mints™ Frosty Swirl®.
- More than 3,600 Wendy's restaurants across the country are ready to host Girl Scout Cookie™ booths, enhancing community support and supporting troop cookie sales.
Both treats combine creamy Frosty and Thin Mint goodness in every spoonful. And what's even sweeter? Girl Scouts will be selling cookies at participating Wendy's nationwide during National Girl Scout Cookie Weekend, Feb. 20-22, and throughout Girl Scout Cookie season. Find a participating Wendy's restaurant at girlscoutcookies.org.
Frosty fans can get their hands on two distinct Thin Mints Frosty experiences:
- ALL-NEW Thin Mints Frosty Fusion: The new creation combines Wendy's Vanilla Frosty with a rich, minty cookie crumble sauce and crushed Girl Scout Thin Mints cookies, delivering a delicious chocolatey, minty experience with every creamy spoonful.
- Thin Mints Frosty Swirl: The returning favorite features Wendy's Vanilla Frosty swirled and topped with a rich, minty cookie crumble sauce inspired by Girl Scout Thin Mints.
Both options blend the classic taste of Thin Mints with the cool, creamy Frosty and are also available with a Chocolate Frosty base.
"The friendship between Wendy's and Girl Scouts of the
"We're thrilled to be teaming up with Wendy's once again to celebrate two icons coming together — the beloved Frosty and now the Frosty Fusion — in a way that delights fans and supports our girls," said Wendy Lou, chief revenue officer of Girl Scouts of the
Together, we celebrate legendary sweet treats, connecting with local communities and the power of entrepreneurship. Cheers to a friendship (and a Frosty) worth celebrating!
ABOUT WENDY'S
The Wendy's Company (Nasdaq: WEN) and Wendy's® franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide. Founded in 1969, Wendy's is committed to the promise of Fresh Famous Food, Made Right, For You, delivered to customers through its craveable menu including made-to-order square hamburgers using fresh beef**, and fan favorites like the Spicy Chicken Sandwich and nuggets, Baconator®, and the Frosty® dessert. Wendy's supports the Dave Thomas Foundation for Adoption®, established by its founder, which seeks to dramatically increase the number of adoptions of children waiting in
WE ARE GIRL SCOUTS OF THE
Girl Scouts bring their dreams to life and work together to build a better world. Through programs from coast to coast, Girl Scouts of all backgrounds and abilities can be unapologetically themselves as they discover their strengths and rise to meet new challenges—whether they want to climb to the top of a tree or the top of their class, lace up their boots for a hike or advocate for climate justice, or make their first best friends. Backed by adult volunteers, mentors, and millions of alums, Girl Scouts lead the way as they find their voices and make changes that affect the issues most important to them. To join us, volunteer, reconnect, or donate, visit girlscouts.org.
*Limited time only at participating
**Fresh beef available in the contiguous
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SOURCE The Wendy's Company