Super 8 by Wyndham Turns Back the Clock with $8.88 Room Rates

Rhea-AI Summary

Super 8 by Wyndham is celebrating its 50th anniversary with a special promotion offering rooms at the 1974 rate of $8.88 per night. This -time offer is available for 888 room nights, bookable starting August 8, 2024, at 8:00 AM ET. The promotion reflects Super 8's growth from a single hotel in Aberdeen, South Dakota, to a global brand with over 2,600 locations.

The brand has recently undergone a $140+ million overhaul by franchisees, modernizing rooms with sleek furniture, stylish bedding, and unique local artwork. The $8.88 rate will be fulfilled as 15,000 Wyndham Rewards points, redeemable for at least one free night at hundreds of Super 8 hotels within 18 months of purchase. This promotion is available to U.S. and Canadian residents aged 18 and over, with a limit of one purchase per person.

Positive

• Celebrating 50th anniversary with a promotional $8.88 room rate, potentially driving customer interest and bookings
• Expanded to over 2,600 locations worldwide, indicating strong brand growth
• $140+ million brand overhaul by franchisees, modernizing hotel amenities and appearance
• Promotion may increase Wyndham Rewards membership sign-ups

Negative

• availability of promotional rate (888 room nights) may lead to customer disappointment
• Promotional rate fulfilled as reward points, not direct bookings, which may not appeal to all customers

Looking fresh: America's trusted roadside brand celebrates 50 years and a modern makeover with historically low room rates—available at hundreds of hotels for a limited time  

PARSIPPANY, N.J., July 29, 2024 /PRNewswire/ -- Dial-up internet, landlines, and VHS tapes—some things are best left in the past. But with age, some things only get better. At 50 years young, Super 8—America's trusted roadside hotel brand—has never looked or felt better and to celebrate, the brand is giving guests a chance to book a room this summer at the same rate it charged in 1974: $8.88 a night plus tax. Act fast though – only 888 nights are available at the reduced rate.

 

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"Remember when eight bucks could get you something special? Super 8 sure does! This milestone isn't about looking back but celebrating how far we've come: from a single hotel in Aberdeen, South Dakota to one of the world's largest hotel brands with over 2,600 locations worldwide. And while our yearly odometer may read 50—continued investment by our franchisees means our hotels don't look or feel it."

- Mike Mueller, President, Super 8 by Wyndham

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Turning Back the Clock 
Back in 1974, a gallon of gas cost just fifty-three cents, a bag of beef jerky was a buck, and a night at the original Super 8 in Aberdeen, South Dakota a cool $8.88. The inaugural room rate – a nod to the number eight in its name – symbolized the start of the brand's groundbreaking mission to make comfortable, budget-friendly accommodations accessible to all.

Say goodbye to grandpa's boxy dresser and grandma's floral bedspreads because, at 50 years young, Super 8 is more vibrant than ever. Following a massive, $140+ million brand overhaul by franchisees just a few years ago, rooms today feature sleek furniture, stylish bedding and a host of modern amenities, all built around the brand's signature offering—one-of-a-kind headboards featuring larger-than-life, bed-to-ceiling, hyper-local black and white art reflective of each hotel and its unique destination. 

$8.88? That's Super!
While costs have changed since the 70s, a great stay is forever timeless, especially at Super 8. For a limited time, the brand will bring back its historic $8.88 room rate. Here's how to get yours:

• Starting August 8, 2024, at 8:00 AM ET, 888 room nights will be available for sale at a rate of $8.88 each, plus tax, exclusively at www.super8.com/throwback.
  
  
• Sales will be fulfilled in the form of 15,000 Wyndham Rewards points – good for at least one free night at hundreds of Super 8 hotels and points are redeemable for a minimum of 18 months after purchase. Limit of one purchase of 15,000 points per person and available on a first-come, first-served basis while supplies last.
  
  
• You must be a Wyndham Rewards member and provide your membership number at the time of purchase. Travelers are strongly encouraged to join prior to attempting to purchase so they can have their member number on hand. Join for free at www.wyndhamrewards.com/join.
  
  
• Upon successfully purchasing, points will be credited to your Wyndham Rewards account within three business days.

To score a Super 8 throwback rate, travelers must be 18 years of age and a resident of the U.S. and Canada. For more information, including official rules as well as full terms and conditions, visit www.super8.com/throwback.

About Super 8 by Wyndham
For five decades, Super 8® by Wyndham—one of the world's largest economy hotel brands with more than 2,600 hotels globally—has served as a trusted and convenient companion on the road. Today, we're on a mission to elevate economy, modernizing the brand for the next generation of traveler with redesigned rooms, fast, free Wi-Fi and a complimentary light breakfast. Learn more www.super8.com. Like us on Facebook and follow us on Instagram. For development opportunities, visit www.wyndhamdevelopment.com.

About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world's largest hotel franchising company by the number of properties, with approximately 9,200 hotels across over 95 countries on six continents. Through its network of nearly 885,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. The Company's award-winning Wyndham Rewards loyalty program offers approximately 110 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit wyndhamhotels.com.

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SOURCE Wyndham Hotels & Resorts

FAQ

What is Super 8 by Wyndham's 50th anniversary promotion?

Super 8 by Wyndham is offering rooms at the 1974 rate of $8.88 per night for 888 room nights, available for booking starting August 8, 2024, at 8:00 AM ET.

How can customers book the $8.88 room rate at Super 8?

Customers can book the $8.88 rate exclusively at www.super8.com/throwback, starting August 8, 2024, at 8:00 AM ET, while supplies last.

What recent improvements has Super 8 by Wyndham made to its hotels?

Super 8 has undergone a $140+ million brand overhaul by franchisees, updating rooms with modern furniture, stylish bedding, and unique local artwork.

How many Super 8 by Wyndham locations are there worldwide?

Super 8 by Wyndham has grown to over 2,600 locations worldwide since its founding in 1974.