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Wyndham and Le Park Concord to Launch 100 Super 8® Hotels Across Saudi Arabia in Landmark 10-Year Deal

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Wyndham Hotels & Resorts (WH) has signed an exclusive development agreement with Le Park Concord Company to launch 100 Super 8® hotels across Saudi Arabia over the next 10 years. The first hotel is set to open in 2026, with locations planned along major highways and in key urban centers including Riyadh, Jeddah, Makkah, Madinah, and Al Khobar/Dammam. The partnership aims to address the significant gap in branded economy accommodations, as only 6% of Saudi Arabia's hotel pipeline is in the economy and midscale segments. The initiative aligns with Saudi Arabia's Vision 2030, responding to growing tourism demand, with the Kingdom welcoming 30 million international tourists in 2024, a 9.5% increase from the previous year. The hotels will feature smart modular construction and eco-conscious designs, supported by Wyndham's loyalty program with over 115 million enrolled members.
Wyndham Hotels & Resorts (WH) ha firmato un accordo esclusivo di sviluppo con Le Park Concord Company per lanciare 100 hotel Super 8® in tutta l'Arabia Saudita nei prossimi 10 anni. Il primo hotel aprirà nel 2026, con sedi previste lungo le principali autostrade e nei centri urbani chiave come Riyadh, Jeddah, Makkah, Madinah e Al Khobar/Dammam. La partnership mira a colmare il notevole divario nelle strutture economiche di marca, dato che solo il 6% del portafoglio alberghiero saudita appartiene ai segmenti economy e midscale. L'iniziativa è in linea con la Vision 2030 dell'Arabia Saudita, rispondendo alla crescente domanda turistica, con il Regno che accoglierà 30 milioni di turisti internazionali nel 2024, un aumento del 9,5% rispetto all'anno precedente. Gli hotel presenteranno una costruzione modulare intelligente e design eco-sostenibili, supportati dal programma fedeltà di Wyndham con oltre 115 milioni di iscritti.
Wyndham Hotels & Resorts (WH) ha firmado un acuerdo exclusivo de desarrollo con Le Park Concord Company para lanzar 100 hoteles Super 8® en toda Arabia Saudita durante los próximos 10 años. El primer hotel abrirá en 2026, con ubicaciones planificadas a lo largo de las principales autopistas y en centros urbanos clave como Riad, Jeddah, La Meca, Medina y Al Khobar/Dammam. La asociación busca cubrir la significativa brecha en alojamientos económicos de marca, ya que solo el 6% de la cartera hotelera de Arabia Saudita pertenece a los segmentos económico y de gama media. La iniciativa se alinea con la Visión 2030 de Arabia Saudita, respondiendo a la creciente demanda turística, con el Reino recibiendo 30 millones de turistas internacionales en 2024, un aumento del 9,5% respecto al año anterior. Los hoteles contarán con construcción modular inteligente y diseños ecológicos, respaldados por el programa de fidelidad de Wyndham con más de 115 millones de miembros inscritos.
Wyndham Hotels & Resorts(WH)는 Le Park Concord Company와 독점 개발 계약을 체결하여 향후 10년간 사우디아라비아 전역에 100개의 Super 8® 호텔을 오픈할 예정입니다. 첫 번째 호텔은 2026년에 개장할 예정이며, 주요 고속도로와 리야드, 제다, 메카, 메디나, 알 코바르/담맘 등 주요 도시 중심지에 위치할 계획입니다. 이번 파트너십은 브랜드 경제형 숙박시설의 큰 격차를 해소하는 것을 목표로 하며, 현재 사우디아라비아 호텔 개발 계획의 6%만이 경제형 및 중간 규모 부문에 속해 있습니다. 이 이니셔티브는 사우디아라비아의 비전 2030과 부합하며, 2024년에는 3,000만 명의 국제 관광객이 방문할 것으로 예상되어 전년 대비 9.5% 증가한 수치입니다. 호텔은 스마트 모듈러 건축과 친환경 디자인을 특징으로 하며, 1억 1,500만 명이 넘는 회원을 보유한 Wyndham의 로열티 프로그램이 지원합니다.
Wyndham Hotels & Resorts (WH) a signé un accord exclusif de développement avec Le Park Concord Company pour lancer 100 hôtels Super 8® à travers l'Arabie Saoudite au cours des 10 prochaines années. Le premier hôtel ouvrira en 2026, avec des emplacements prévus le long des principales autoroutes et dans les centres urbains clés tels que Riyad, Djeddah, La Mecque, Médine et Al Khobar/Dammam. Ce partenariat vise à combler le déficit important en hébergements économiques de marque, puisque seulement 6 % du pipeline hôtelier saoudien se situe dans les segments économique et milieu de gamme. Cette initiative s'inscrit dans la Vision 2030 de l'Arabie Saoudite, répondant à la demande touristique croissante, le Royaume accueillant 30 millions de touristes internationaux en 2024, soit une augmentation de 9,5 % par rapport à l'année précédente. Les hôtels présenteront une construction modulaire intelligente et des designs écoresponsables, soutenus par le programme de fidélité de Wyndham, qui compte plus de 115 millions de membres inscrits.
Wyndham Hotels & Resorts (WH) hat eine exklusive Entwicklungsvereinbarung mit Le Park Concord Company unterzeichnet, um in den nächsten 10 Jahren 100 Super 8® Hotels in ganz Saudi-Arabien zu eröffnen. Das erste Hotel soll 2026 eröffnet werden, mit Standorten entlang wichtiger Autobahnen und in zentralen Städten wie Riad, Dschidda, Mekka, Medina und Al Khobar/Dammam. Die Partnerschaft zielt darauf ab, die erhebliche Lücke bei markengebundenen Economy-Unterkünften zu schließen, da nur 6 % der Hotelpipeline Saudi-Arabiens im Economy- und Midscale-Segment liegen. Die Initiative steht im Einklang mit der Vision 2030 Saudi-Arabiens und reagiert auf die steigende Tourismusnachfrage, da das Königreich 2024 mit 30 Millionen internationalen Touristen rechnet, ein Anstieg von 9,5 % gegenüber dem Vorjahr. Die Hotels werden über intelligente modulare Bauweise und umweltbewusste Designs verfügen, unterstützt durch das Treueprogramm von Wyndham mit über 115 Millionen registrierten Mitgliedern.
Positive
  • Strategic expansion into Saudi Arabia's underserved economy hotel segment
  • Significant growth potential with 100 new hotels planned over 10 years
  • Partnership with established local operator Le Park Concord (900+ rooms across 13 properties)
  • Strong market fundamentals with 30 million international tourists in 2024 (9.5% YoY growth)
  • Access to Wyndham's global distribution system and 115 million loyalty program members
Negative
  • Long development timeline with first hotel opening in 2026
  • Significant execution risk in developing 100 properties
  • Heavy dependence on Saudi Arabia's tourism growth projections

Insights

Wyndham's 100-hotel Saudi expansion targets critical economy segment gap, supporting growth in high-potential market aligned with Vision 2030.

Wyndham's strategic 10-year deal with Le Park Concord to develop 100 Super 8 hotels across Saudi Arabia represents a significant market penetration opportunity in the Kingdom's underserved economy hotel segment. The timing is particularly advantageous as Saudi Arabia undergoes rapid tourism transformation under Vision 2030, with international arrivals already reaching 30 million in 2024 (a 9.5% year-over-year increase) and projections of 150 million annual visitors by decade's end.

What makes this particularly compelling is the identified market gap – Knight Frank data shows only 6% of the country's hotel pipeline falls within the economy/midscale segments. This presents Wyndham with a first-mover advantage in a high-demand category with limited competition. Le Park Concord's local expertise (managing 13 properties with 13 more under development) combined with Wyndham's global systems creates a powerful operational foundation.

The implementation approach is equally strategic – targeting major highways, urban centers, and religious hubs (Makkah, Madinah) to capitalize on both business and religious tourism. The modular construction approach should enable faster deployment while controlling development costs, critical for maintaining the value proposition in the economy segment.

For Wyndham, this expansion continues their asset-light franchising model while leveraging their Wyndham Rewards program (115+ million members) to drive occupancy. Coming after their recently announced 40-hotel Super 8 expansion in Spain and Portugal, this reinforces the company's aggressive growth strategy for the economy brand across multiple regions. This disciplined expansion in high-potential markets demonstrates Wyndham's focus on scalable, long-term revenue growth through strategic franchise partnerships.

Exclusive development agreement supports KSA's Vision 2030 while helping make travel more accessible throughout the Kingdom

RIYADH, Saudi Arabia, May 14, 2025 /PRNewswire/ -- Wyndham Hotels & Resorts, the world's largest hotel franchising company with approximately 9,300 hotels spanning more than 95 countries, has entered into an exclusive development agreement with Le Park Concord Company to launch its iconic Super 8® by Wyndham brand in the Kingdom of Saudi Arabia. With plans to open 100 hotels over the next ten years, the agreement reinforces Wyndham's long-term commitment to quality, accessible and sustainable hospitality development in the region.

The signing was executed with the active support of the Ministry of Tourism of Saudi Arabia, further underlining the initiative's alignment with the Kingdom's national tourism goals.

Le Park Concord is a leading Saudi hotel operator and developer, currently managing over 900 rooms across 13 properties with an additional 13 hotels under development, expected to add more than 2,000 rooms to the company's growing portfolio.

"Bringing Super 8 to Saudi Arabia is a strategic move to make quality, affordable travel more accessible. As tourism accelerates and millions of travellers visit the country each year, the demand for dependable, budget-friendly accommodation continues to grow, whether you are travelling for business or leisure. Our collaboration with Le Park Concord allows us to meet that need by introducing a trusted brand in key cities and along major highways. We're excited to bring Super 8's signature blend of affordability, stylish comfort, and sustainable modern design to one of the region's most dynamic markets."

- Dimitris Manikis, President, EMEA, Wyndham Hotels & Resorts

As Saudi Arabia undergoes rapid transformation under Vision 2030, Wyndham and Le Park Concord are set to meet the rising demand for quality, affordable lodging among both international visitors and a growing domestic traveller base. In 2024 alone, the Kingdom welcomed 30 million international tourists, a 9.5 percent increase from the previous year, and according to Saudi Arabia's Ministry of Tourism, that number is expected to reach 150 million annually by the end of the decade.

As part of the deal, the first Super 8® hotel is expected to debut next year, 2026. Future locations are planned along the Kingdom's major highways and in key urban and transit hubs, including Riyadh, Jeddah, Makkah, Madinah, Al Khobar/Dammam, and surrounding areas. Many properties will feature smart modular construction and eco-conscious designs, aligning with both brands' focus on efficiency, sustainability, and guest comfort.

Supporting a National Vision
Saudi Arabia's strategic location, population growth, and increasing appeal to religious, leisure, and business travelers have made it a fast growing tourism destination. Despite this boom, branded economy accommodations remain underrepresented. According to Knight Frank, only 6% of the country's hotel pipeline is in the economy and midscale segments creating a significant supply gap that Super 8® is well-positioned to address. 

"Saudi Arabia's tourism growth under Vision 2030 presents a clear need for more branded economy hotels. Our partnership with Wyndham Hotels & Resorts allows us to address this gap by combining local insight with strong and trusted international standards and the assurance of Wyndham Rewards, one of the world's most trusted loyalty programs. Together, we will offer affordable, quality stays to meet the needs of a rapidly expanding visitor base."

 - Mr Fiaz Talal Alenezi, Chief Executive Officer, Le Park Concord Company

The Wyndham Advantage
Wyndham franchisees throughout the EMEA region benefit from the Wyndham Advantage – a combination of world-class marketing, distribution and other resources designed to put owners on the path to success. Inclusive of over $350 million (USD) in innovative technology investments since becoming a public company in 2018, owners have access to best-in-class technology from industry-leading providers, including next-gen property management systems, as well as a growing member base of over 115 million enrolled Wyndham Rewards members who make up more than a third of all check-ins globally.

Globally recognized for both quality and value, Super 8 by Wyndham is one of the world's largest economy hotel brands, spanning multiple countries throughout the world. Just last month, Wyndham announced plans to introduce the brand to Spain and Portugal with 40 hotels slated to open across the two countries over the next 10 years.

To learn more about Wyndham Hotels & Resorts, including franchising opportunities with brands like Super 8 by Wyndham, visit whrdevelopmentemea.com.

Images associated with the above release can be downloaded here.

About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world's largest hotel franchising company by the number of franchised properties, with approximately 9,300 hotels across over 95 countries on six continents. Through its network of approximately 907,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry.  The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, ECHO Suites®, Registry Collection Hotels®, Trademark Collection® and Wyndham®. The Company's award-winning Wyndham Rewards loyalty program offers over 115 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.  

About Le Park Concord Company
Le Park Concord Company is a fast-growing hospitality group based in the Kingdom of Saudi Arabia, known for delivering personalised and heartfelt guest experiences. Since opening its first hotel in 2015, the company has expanded to 13 hotels and resorts across the Kingdom, with plans to grow to over 100 properties across Saudi Arabia and the wider region by 2030. Driven by a belief that true luxury is personal, warm, and meaningful, Le Park Concord blends high hospitality standards with continuous innovation. Every stay is a story, built on a foundation of thoughtful, authentic service. For more information, visit https://www.leparkconcord.com/

Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the federal securities laws, including statements related to Wyndham's current views and expectations with respect to growth and anticipated travel demands in the EMEA region. Forward-looking statements are any statements other than statements of historical fact, including those that convey management's expectations as to the future based on plans, estimates and projections at the time Wyndham makes the statements and may be identified by words such as "will," "expect," "believe," "plan," "anticipate," "predict," "intend," "goal," "future," "forward," "remain," "confident," "outlook," "guidance," "target," "objective," "estimate," "projection" and similar words or expressions, including the negative version of such words and expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Wyndham to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.

Factors that could cause actual results to differ materially from those in the forward-looking statements include, without limitation, general economic conditions, including inflation, higher interest rates and potential recessionary pressures; the performance of the financial and credit markets; the economic environment for the hospitality industry; operating risks associated with the hotel franchising business; Wyndham's relationships with franchisees; the impact of war, terrorist activity, political instability or political strife, including the ongoing conflicts between Russia and Ukraine and conflicts in the Middle East, respectively; global or regional health crises or pandemics including the resulting impact on Wyndham's business, operations, financial results, cash flows and liquidity, as well as the impact on its franchisees, guests and team members, the hospitality industry and overall demand for and restrictions on travel; Wyndham's ability to satisfy obligations and agreements under its outstanding indebtedness, including the payment of principal and interest and compliance with the covenants thereunder; risks related to Wyndham's ability to obtain financing and the terms of such financing, including access to liquidity and capital; and Wyndham's ability to make or pay, plans for and the timing and amount of any future share repurchases and/or dividends, as well as the risks described in Wyndham's most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission and any subsequent reports filed with the Securities and Exchange Commission. These risks and uncertainties are not the only ones Wyndham may face and additional risks may arise or become material in the future. Wyndham undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, subsequent events or otherwise, except as required by law.

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/wyndham-and-le-park-concord-to-launch-100-super-8-hotels-across-saudi-arabia-in-landmark-10-year-deal-302454401.html

SOURCE Wyndham Hotels & Resorts

FAQ

How many Super 8 hotels will Wyndham (WH) open in Saudi Arabia?

Wyndham will open 100 Super 8 hotels across Saudi Arabia over the next 10 years through its partnership with Le Park Concord Company.

When will the first Super 8 hotel open in Saudi Arabia?

The first Super 8 hotel in Saudi Arabia is expected to open in 2026.

Which Saudi Arabian cities will get Super 8 hotels?

Super 8 hotels will be located along major highways and in key urban centers including Riyadh, Jeddah, Makkah, Madinah, Al Khobar/Dammam, and surrounding areas.

What is the current market share of economy hotels in Saudi Arabia?

According to Knight Frank, only 6% of Saudi Arabia's hotel pipeline is in the economy and midscale segments.

How many international tourists visited Saudi Arabia in 2024?

Saudi Arabia welcomed 30 million international tourists in 2024, representing a 9.5% increase from the previous year.
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