Maytag Launches Annual May is Maytag Month Sale

Maytag (NYSE: WHR) launched its annual May is Maytag Month sale running May 1–31, 2026, with discounts on all major Maytag appliances.

Rhea-AI Summary

Maytag (NYSE: WHR) launched its annual May is Maytag Month sale running May 1–31, 2026, with discounts on all major Maytag appliances.

Shoppers can save on washers, dryers, refrigerators, dishwashers, ranges and microwaves, and receive up to a $100 bonus when buying two select laundry appliances.

Argus May 1 session

+0.91% close to close Open Argus

Details

News Market Reaction – WHR

On May 1, the day this news came out, WHR closed 0.91% above the previous close.

Data tracked by StockTitan Argus for the May 1 session.

Key Figures

Promotion window: May 1–31, 2026 Laundry bonus: Up to $100 Cooking at home: 38% +5 more

Promotion window

May 1–31, 2026

“May is Maytag Month” sale period

Laundry bonus

Up to $100

Bonus via prepaid card or instant rebate for 2 select laundry appliances

Cooking at home

38%

U.S. adults cooking at home more often than a year ago

Laundry ease priority

45%

Consumers prioritizing ease of use and operation for laundry appliances

Current price

$56.06

Pre‑news share price for WHR

Daily change

2.6%

Pre‑news 24h price change for WHR

52‑week high

$111.96

Pre‑news 52‑week high level for WHR

52‑week low

$50.41

Pre‑news 52‑week low level for WHR

Historical Context

5 past events · Latest: Apr 20

5 events

1. Apr 20

   Earnings date set

   24h Move

   -0.6%

   Scheduled Q1 2026 results release and follow‑up conference call dates.

2. Apr 14

   Product launch

   24h Move

   -1.4%

   Launch of new KitchenAid fully automatic espresso machines with iced coffee features.

3. Apr 10

   Capacity investment

   24h Move

   -0.7%

   Announcement of >$60M Ohio facility conversion expected to add 100–150 jobs.

4. Mar 30

   Product innovation

   24h Move

   -2.0%

   Unveiling of Artisan Plus stand mixer, billed as biggest tilt‑head innovation in decades.

5. Mar 24

   CSR milestone

   24h Move

   -1.1%

   Habitat for Humanity 50th anniversary and Whirlpool’s long‑term donation and impact figures.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

prepaid card, instant rebate

2 terms

prepaid card financial

"Up to a $100 bonus, available via prepaid card by mail or instant rebate"

A prepaid card is a payment card loaded with money in advance that you use like a debit card for purchases or ATM withdrawals, without being tied to a bank account or credit line — think of it as a reloadable gift card you can spend anywhere cards are accepted. Investors care because prepaid cards can drive fee income, reveal consumer spending patterns, and create short-term liabilities on an issuer’s balance sheet, affecting revenue and risk profiles.

instant rebate financial

"Up to a $100 bonus, available via prepaid card by mail or instant rebate"

An instant rebate is a discount applied immediately at the point of sale that reduces the price a buyer pays without requiring a later refund or mail-in claim. Like a coupon taken off at checkout, it can boost short-term sales and shift purchasing behavior while lowering the seller’s per-unit revenue, so investors watch instant rebates for their effects on reported sales volume, profit margins and cash flow timing.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Handle whatever comes next with BIG savings on all major Maytag® appliances, May 1 - May 31

• May is Maytag Month promotion runs from May 1-31, 2026
• Consumers can receive up to a $100 bonus**, purchasing two select laundry appliances** on Maytag.com and at participating Maytag brand retailers***

BENTON HARBOR, Mich., May 1, 2026 /PRNewswire/ -- As households prioritize affordability, durability and practical solutions that simplify daily routines,* Maytag brand is proud to kick off May is Maytag Month, its biggest appliance sale of the year**. The promotion helps American families invest in reliable appliances that tackle real-world challenges. From May 1-31, shoppers can save big on all major Maytag® appliances including washers, dryers, refrigerators, dishwashers, ranges, microwaves and more, plus earn up to a $100 bonus*** with the purchase of two select laundry appliances.

Meeting Consumers Where They Are
A recent Mintel report reveals modern households are making intentional choices about their appliances. With 38% of U.S. adults cooking at home more often than a year ago, consumers are seeking dependable kitchen appliances that support their daily routines. For laundry appliances, 45% of consumers prioritize ease of use and operation,* and Maytag delivers with products that eliminate steps and tackle laundry's toughest messes.

"We understand that families today are looking for great value, not just a great price," said Lauren Bigger, Maytag Integrated Marketing Director. "May is Maytag Month underscores our commitment to helping households invest in appliances built to last, without the premium price tag."

Durability, Affordability, and Powerful Real-Life Performance
As households increasingly view appliances as long-term investments, Maytag brand's dedication to reliability and durability has never been more relevant. With affordability remaining a consumer priority, the May is Maytag Month promotion is meant to deliver savings on all major Maytag appliances.

From the Pet Pro Top Load Laundry System that tackles pet hair, odors and tough stains, to high-performance dishwashers and refrigerators engineered for everyday demands, Maytag® appliances are built to protect household investments and extend product longevity.

May is Maytag Month (May 1-31) Includes:

• Up to a $100 bonus, available via prepaid card by mail or instant rebate, when you buy 2 select laundry appliances***
• Major savings on all major Maytag® appliances during the month of May on Maytag.com and at participating Maytag brand retailers**

About Maytag Brand
For more than 100 years, Maytag brand has engineered powerful and dependable kitchen and laundry appliances to tackle the burden of household chores. Maytag brand's wide range of products- including refrigerators, dishwashers, ranges, cooktops, ovens and front and top load washers and dryers - are built to do the dirty work and designed to provide the performance you need to get the job done. In 2014, Maytag brand introduced the Maytag Man – the human embodiment of the durability, reliability and power inside all Maytag® appliances. For more information, visit Maytag.com.

About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

*	Source: Mintel Major Household Appliances Report, February 2026
**	Offer valid 5/1/26-5/31/26. Biggest sale based on total SKUs offered. See store for pricing and offer details. Advertised savings on all major Maytag® appliances through Maytag.com and participating retailers. Prices may vary. Additional terms and conditions apply. ®/™© 2026 Maytag. All rights reserved.
***	Via prepaid card by mail or instant rebate.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/maytag-launches-annual-may-is-maytag-month-sale-302759985.html

SOURCE Maytag

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

When does the Maytag (WHR) May is Maytag Month sale run in 2026?

The sale runs May 1–31, 2026. According to Maytag, the promotion covers the entire month and applies online at Maytag.com and at participating Maytag brand retailers.

How can WHR shareholders expect the Maytag $100 bonus offer to work for laundry purchases?

Consumers can receive up to a $100 bonus when buying two select laundry appliances. According to Maytag, the bonus is available via prepaid card by mail or instant rebate, depending on the retailer and offer terms.

Which Maytag appliances are included in the May 2026 Maytag Month sale (WHR)?

The promotion includes washers, dryers, refrigerators, dishwashers, ranges, microwaves and more. According to Maytag, major Maytag appliances are discounted online and at participating retailers during May.

Where can consumers redeem Maytag (WHR) May is Maytag Month promotions in May 2026?

Promotions are available on Maytag.com and at participating Maytag brand retailers. According to Maytag, eligibility and rebate delivery depend on the retailer and the specific offer terms.

Does the Maytag Month sale for WHR include product features or specific models like Pet Pro?

Yes, the sale highlights specific products such as the Pet Pro Top Load Laundry System. According to Maytag, featured models that address pet hair, odors and tough stains are included in promotional pricing.