The Flavor Experts Bring a Burst of Fresh, Bold Flavor with Citrus Mojo

Wingstop (NASDAQ: WING) launches Citrus Mojo, a limited-time flavor available nationwide starting April 7, 2026.

Rhea-AI Summary

Wingstop (NASDAQ: WING) launches Citrus Mojo, a limited-time flavor available nationwide starting April 7, 2026. The new sauce blends zesty citrus with savory garlic and herbs for a bright, tropical-forward profile designed for spring and summer.

Wingstop is also introducing an exclusive Coca-Cola Freestyle mix, Sprite Loco Lime and Sprite Loco Lime Zero Sugar, served via Freestyle dispensers at participating locations and on Wingstop's app and website.

Argus Apr 6 session

+8.08% close to close Open Argus

Details

News Market Reaction – WING

In the Apr 6 session, WING gained 8.08%, reflecting a notable positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

The stock moved +8.1% in the session following this news. A strong positive reaction aligns with how...

Analysis

The stock moved +8.1% in the session following this news. A strong positive reaction aligns with how Wingstop has sometimes traded around brand and product news, with today’s 5.27% move occurring from a level already 60.71% below its 52-week high. Elevated volume at 1.92x the 20-day average suggests heightened attention. However, prior events show occasional divergences between seemingly favorable announcements and price action, indicating that enthusiasm after marketing-driven catalysts has not always persisted.

Key Figures

Launch date: April 7

Launch date

April 7

Start of Citrus Mojo limited-time flavor availability

Historical Context

5 past events · Latest: Apr 02

5 events

1. Apr 02

   Earnings date notice

   24h Move

   +5.3%

   Announced timing and access details for Q1 2026 earnings release.

2. Mar 11

   Share repurchase expansion

   24h Move

   -4.0%

   Authorized additional $300M in share repurchases on top of prior buybacks.

3. Mar 09

   Promotional product launch

   24h Move

   -2.1%

   Launched limited-edition 32 oz Big A$$ Ranch Cup for National Ranch Day.

4. Feb 18

   Earnings results

   24h Move

   +10.8%

   Reported FY2025 growth in sales, net income, EBITDA and unit expansion.

5. Jan 22

   Flavor collaboration

   24h Move

   +1.6%

   Introduced Lemon Pepper Schmear with PopUp Bagels, extending flavor into new occasion.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

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Launching April 7, the craveable new offering delivers a vibrant flavor escape for wing lovers nationwide

DALLAS, April 6, 2026 /PRNewswire/ -- Wingstop (NASDAQ: WING) is tapping into what fans are craving just as the seasons shift with its newest limited-time flavor. Available in restaurants nationwide tomorrow, Citrus Mojo combines zesty citrus with savory garlic and herbs for a flavor that hits with a fresh, vibrant kick.

After a long winter, fans are craving brighter, more refreshing flavors — but they still expect the bold impact that only Wingstop can deliver. Citrus Mojo was crafted to celebrate both, balancing citrus and herb-forward notes with the craveable intensity that defines Wingstop's flavor lineup. The result is an iconic flavor that brings a taste of tropical escape, no travel required.

To complement the launch, Wingstop is introducing its exclusive Coca-Cola Freestyle beverage, Sprite Loco Lime and Sprite Loco Lime Zero Sugar. Available at Wingstop locations nationwide with Coca-Cola Freestyle dispensers — the self-serve drink platform offering customizable beverage options — the bold, citrus-driven blend combines Sprite, Fanta Lime and Minute Maid Limeade for a crisp, refreshing sip that amplifies the zesty notes of Citrus Mojo. Sprite Loco Lime gives fans a one-of-a-kind pairing you can only get at Wingstop.

Citrus Mojo is a fresh expression of Wingstop's signature flavor expertise, delivering that bright, citrus-forward experience that fans have been clamoring for.

"At Wingstop, pushing the boundaries of flavor is in our DNA," said Donnie Upshaw, Chief Brand Officer of Wingstop. "Citrus Mojo brings a bright, refreshing profile into our flavor lineup while delivering the boldness our fans expect. It's a vibrant flavor that gives you that feeling of an escape, wherever you are, perfectly suited for spring and summer."

As always, Wingstop's chicken is made-to-order and hand sauced-and-tossed, ensuring Citrus Mojo hits at peak flavor with every bite. Citrus Mojo is available starting April 7 for a limited time at Wingstop locations nationwide and through the Wingstop app and Wingstop.com.

About Wingstop
Founded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and franchises more than 3,000 restaurants worldwide – with 98% of the total restaurant count owned by brand partners. Generating over $5 billion in system-wide sales in fiscal 2025, Wingstop offers made-to-order, always fresh classic and boneless wings, tenders and chicken sandwiches in 12 bold, distinctive flavors, alongside signature sides and iconic housemade ranch and bleu cheese dips. Dedicated to Serving the World Flavor, Wingstop is the Official Chicken Partner of the NBA with a vision to become a Top 10 Global Restaurant Brand. Learn more at wingstop.com or follow @Wingstop on X, Instagram, Facebook and TikTok.

Media Contact
Kyra Harbert
media@wingstop.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/the-flavor-experts-bring-a-burst-of-fresh-bold-flavor-with-citrus-mojo-302733987.html

SOURCE Wingstop Restaurants Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

When will Wingstop (WING) start serving Citrus Mojo and for how long is it available?

Citrus Mojo starts serving nationwide on April 7, 2026 as a limited-time offering. According to the company, the flavor is seasonal for spring and summer, available in restaurants, on the Wingstop app, and at Wingstop.com while supplies last.

What flavor profile does Wingstop's Citrus Mojo (WING) offer and what ingredients are highlighted?

Citrus Mojo offers a bright citrus-forward profile balanced with savory garlic and herbs. According to the company, it combines zesty citrus notes with herb and garlic accents to deliver a tropical, refreshing take on Wingstop's bold flavors.

Where can customers find the exclusive Sprite Loco Lime beverage that pairs with Wingstop's Citrus Mojo (WING)?

Sprite Loco Lime is available at Wingstop locations equipped with Coca-Cola Freestyle dispensers nationwide. According to the company, the mix blends Sprite, Fanta Lime and Minute Maid Limeade and is exclusive to Wingstop Freestyle machines.

Can customers order Wingstop's Citrus Mojo (WING) online or via the app?

Yes, Citrus Mojo can be ordered through the Wingstop app and Wingstop.com in addition to in-restaurant purchases. According to the company, the limited-time flavor is available across digital channels and participating restaurant locations nationwide.

How does Wingstop (WING) describe the purpose of the Citrus Mojo launch for its menu strategy?

Wingstop says Citrus Mojo aims to deliver a brighter, refreshing option while maintaining the brand's bold flavor impact. According to the company, the launch targets seasonal consumer demand for vibrant, tropical-forward tastes after winter.

Will Wingstop's (WING) Citrus Mojo be hand-prepared the same way as other Wingstop flavors?

Yes, Wingstop will prepare Citrus Mojo as made-to-order chicken that is hand sauced and tossed. According to the company, this ensures the flavor hits at peak taste with each serving at participating locations.