Wingstop Makes Ranch the Moment with a Limited-Edition 32 oz. Cup of Ranch

Wingstop (NASDAQ: WING) is releasing a limited-edition 32 oz collectible called the Big A$$ Ranch Cup for National Ranch Day on March 10, 2026.

Rhea-AI Summary

Wingstop (NASDAQ: WING) is releasing a limited-edition 32 oz collectible called the Big A$$ Ranch Cup for National Ranch Day on March 10, 2026. Only 500 cups are available at two locations in New York City and Dallas for $30 each, sold in-store and via digital carryout.

The stainless-steel cup is individually numbered and sized at twice Wingstop's 16 oz large ranch dip, designed for made-to-order wing dunking. First-come, first-served; not available for delivery.

Argus Mar 9 session

-2.13% close to close Open Argus

Details

News Market Reaction – WING

In the Mar 9 session, WING declined 2.13%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights a niche, brand-forward promotion: a limited run of 500 32 oz Big A$$ Ra...

Analysis

This announcement highlights a niche, brand-forward promotion: a limited run of 500 32 oz Big A$$ Ranch Cups at $30 each in New York City and Dallas on March 10, 2026. It follows a series of product and collaboration launches aimed at deepening guest engagement. In context of strong recent fundamentals, including FY2025 growth and development milestones, this news mainly underscores marketing creativity. Investors may watch for future updates on guest traffic, same-store sales, and new product performance to gauge impact.

Key Figures

Big A$$ Ranch Cup size: 32 oz Classic ranch size: 16 oz Available units: 500 cups +5 more

Big A$$ Ranch Cup size

32 oz

Limited-edition stainless steel ranch cup

Classic ranch size

16 oz

Wingstop's classic large ranch dip size

Available units

500 cups

Total Big A$$ Ranch Cups available

Cup price

$30

Price per Big A$$ Ranch Cup on March 10, 2026

Ranch comparison

Two full pints

Volume equivalent of the 32 oz ranch cup

Pizza cup comparison

More than twenty cups

Standard pizza dipping cup equivalent

Promotion date

3/10/2026

National Ranch Day promotion date at select stores

Pre-news price change

-3.03%

24h move prior to National Ranch Day announcement

Historical Context

5 past events · Latest: Feb 18

5 events

1. Feb 18

   Earnings results

   24h Move

   +10.8%

   Strong FY2025 growth, profitability gains, dividend and 2026 growth guidance.

2. Jan 22

   Brand collaboration

   24h Move

   +1.6%

   Limited-edition Lemon Pepper Schmear collaboration with PopUp Bagels.

3. Jan 20

   Product launch

   24h Move

   -2.2%

   Launch of limited-time Hot Honey Trio flavors nationwide.

4. Jan 16

   Earnings date set

   24h Move

   +2.1%

   Announcement of Q4 and FY2025 earnings release and conference call details.

5. Nov 26

   Development milestone

   24h Move

   -1.5%

   Opening of 3,000th restaurant and highlighting rapid global footprint expansion.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Only 500 available exclusively in New York City and Dallas on National Ranch Day

DALLAS, March 9, 2026 /PRNewswire/ -- Wingstop (NASDAQ: WING) is celebrating National Ranch Day, the most elite of holidays, on March 10 with its boldest tribute yet. Introducing the Big A$$ Ranch Cup*, a first-of-its-kind 32 oz. stainless steel collectible filled with Wingstop's iconic, housemade ranch and created for the fans who prefer their ranch with a side of wings.

At twice the size of Wingstop's classic 16 oz. large ranch dip, each individually numbered Big A$$ Ranch Cup is crafted for the true ranch loyalist. Boldly engineered as a premium limited-edition collectible, the oversized cup makes a declaration: Wingstop's ranch isn't a side, it's designer status. Built for unapologetic, made-to-order full wing dunks and double dipping, it gives fans the freedom to go all in on flavor this National Ranch Day.

"Yes, it's 32 ounces of ranch," said Donnie Upshaw, Chief Brand Officer of Wingstop. "Our fans turned our housemade ranch into a phenomenon, and when the love is this real, subtlety doesn't make sense. For National Ranch Day, there's no better way to celebrate than matching their obsession."

Need a visual? Wingstop's 32 oz. Big A$$ Ranch Cup stacks up to:

• Two full pints of your favorite beer
• More than twenty standard pizza dipping cups
• An entire quart of milk

When ranch is this good, bigger just makes sense. The Big A$$ Ranch Cup will be available through in-store orders and digital carryout orders only at 80 Carmine St., Space B in New York City and 10910 N Central Expy in Dallas on March 10 for $30 per cup.

For more information, visit wingstop.com or follow @Wingstop on X, Instagram, Facebook and TikTok.

*FIRST COME, FIRST SERVED. NOT AVAILABLE FOR DELIVERY. 3/10/2026 only at select locations. See Wingstop.com/Offers for full details. © 2026 WF LLC.

About Wingstop
Founded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and franchises more than 3,000 restaurants worldwide – with 98% of the total restaurant count owned by brand partners. Generating over $5 billion in system-wide sales in fiscal 2025, Wingstop offers made-to-order, always fresh classic and boneless wings, tenders, and chicken sandwiches in 12 bold, distinctive flavors, alongside signature sides and iconic housemade ranch and bleu cheese dips. Dedicated to Serving the World Flavor, Wingstop is the Official Chicken Partner of the NBA with a vision to become a Top 10 Global Restaurant Brand. Learn more at wingstop.com or follow @Wingstop on X, Instagram, Facebook and TikTok.

Media Contact
Kyra Harbert
media@wingstop.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/wingstop-makes-ranch-the-moment-with-a-limited-edition-32-oz-cup-of-ranch-302707331.html

SOURCE Wingstop Restaurants Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is Wingstop (WING) selling for National Ranch Day on March 10, 2026?

Wingstop is selling a limited 32 oz collectible Big A$$ Ranch Cup for $30. According to Wingstop, 500 individually numbered stainless-steel cups are available only at two select locations in New York City and Dallas, sold in-store and via digital carryout.

How many Big A$$ Ranch Cups does Wingstop (WING) offer and where can investors buy them?

Wingstop is offering 500 Big A$$ Ranch Cups, available at two locations only. According to Wingstop, purchases are limited to 80 Carmine St., Space B in New York City and 10910 N Central Expy in Dallas on March 10, via in-store or digital carryout.

Will the Wingstop (WING) Big A$$ Ranch Cup be available for delivery or nationwide?

No, the Big A$$ Ranch Cup is not available for delivery and is limited to two stores on March 10. According to Wingstop, sales are first-come, first-served and restricted to in-store and digital carryout at the listed NYC and Dallas locations.

How much does the Wingstop (WING) Big A$$ Ranch Cup cost and what does it contain?

The Big A$$ Ranch Cup costs $30 and contains 32 ounces of Wingstop's housemade ranch. According to Wingstop, the stainless-steel collectible is individually numbered and sized to accommodate full wing dunks and double dipping.

Does Wingstop (WING) expect the Big A$$ Ranch Cup to be a recurring product or a one-day promotion?

The Big A$$ Ranch Cup is presented as a one-day limited-edition release for National Ranch Day on March 10. According to Wingstop, availability is limited to 500 units at two stores, sold first-come, first-served, which implies a single-day promotional drop.