Wingstop Kicks Off Football Season with New Lemon Pepper Trio and Its First-Ever Wing Pass
Wingstop debuts two new Lemon Pepper variations and a highly limited Wing Pass bundling 18 weekly game-day meals at a single-bundle price.
Rhea-AI Summary
Wingstop (WING) is launching a limited-time Lemon Pepper Trio and its first-ever Wing Pass for the 2026 football season.
The Lemon Pepper Trio adds two new flavors — Lemon Pepper Chili Crunch and Lemon Pepper Chili Glaze — alongside the Original Lemon Pepper dry rub. Trio access starts Sept. 10 for Club Wingstop members and expands nationwide Sept. 15 at participating U.S. locations, while supplies last. Wing Pass offers up to 18 weekly Watch Party Bundles, each with 20 classic wings in up to four flavors, a large fry and large ranch, for $27.99. Only 100 Wing Passes are available, sold exclusively via wingshop.com to Club Wingstop members starting Sept. 10 at 12 p.m. CT.
Positive
- None.
Negative
- None.
Key Figures
- Wing Passes Available
- 100 passes
- Limited availability
- Watch Party Bundles
- Up to 18 bundles
- One for each week of the regular season
- Wings per Bundle
- 20 classic wings
- Each Watch Party Bundle
- Wing Pass Price
- $27.99
- Price per Wing Pass
- Wing Pass Sales Start
- Sept. 10 at 12 p.m. CT
- Club Wingstop members
- Nationwide Launch
- Sept. 15
- Lemon Pepper Trio availability
AI-generated analysis. How Rhea-AI works. Not financial advice.
Wingstop's Original MVP, three ways to love it: Original Lemon Pepper is joined by new Lemon Pepper Chili Crunch and Lemon Pepper Chili Glaze, launching nationwide Sept. 15
For the first time, Wingstop is taking its iconic Lemon Pepper beyond the original dry rub with two bold new expressions crafted by Wingstop's Flavor Experts, giving fans three ways to get their Lemon Pepper fix:
- Original Lemon Pepper: Zesty lemon and cracked black pepper, the iconic dry rub fans know and love.
- NEW Lemon Pepper Chili Crunch: The signature Lemon Pepper dry rub finished with a crispy Korean chili crunch for craveable texture and a lingering kick.
- NEW Lemon Pepper Chili Glaze: A bright, citrusy glaze with sweet heat, topped with crispy Korean chili crunch for a bold, saucy twist on Lemon Pepper.
The Lemon Pepper Trio will be available exclusively to Club Wingstop members beginning Sept. 10 before launching nationwide on Sept. 15 for a limited time.* Fans can enjoy the trio across Wingstop's menu, including classic wings, paired perfectly with Wingstop's housemade ranch.
"Lemon Pepper is an iconic flavor, and Wingstop is proud of the role we've played in bringing it to fans around the world," said Michael Skipworth, President and CEO of Wingstop. "We've seen incredible response when we find new ways for fans to experience the flavors they already love, and we're bringing that same energy to our Lemon Pepper Trio. It's our biggest play yet for the rituals that make football season so special, with even more to come."
And because football season is about more than what's on the field, Wingstop is going big for the fans who make game day a weekly tradition. Introducing the Wingstop Wing Pass**, the ultimate season ticket for the dedicated hosts who turn every Sunday into a full spread.
Each Wing Pass includes up to 18 Watch Party Bundles — one for every week of the regular season — each featuring 20 classic wings in up to four flavors, a large fry and large ranch. With only 100 Wing Passes available, fans can bet these will go as fast as the ranch at their watch party.
Club Wingstop members will need to act fast to purchase a Wing Pass beginning Thursday, Sept. 10 at 12 p.m. CT for only
*Available for a limited time only at participating locations in the
**See full Wing Pass Terms and Conditions at Wingstop.com/Offers.
About Wingstop
Founded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and franchises more than 3,000 restaurants worldwide, with approximately
Media Contact
Kyra Harbert
media@wingstop.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/wingstop-kicks-off-football-season-with-new-lemon-pepper-trio-and-its-first-ever-wing-pass-302872818.html
SOURCE Wingstop Restaurants Inc.
FAQ
What are the three flavors in Wingstop’s Lemon Pepper Trio?
The Lemon Pepper Trio includes: Original Lemon Pepper dry rub; Lemon Pepper Chili Crunch, which adds a crispy Korean chili crunch to the dry rub; and Lemon Pepper Chili Glaze, a citrusy, sweet-heat glaze topped with crispy Korean chili crunch.
When and where is the Lemon Pepper Trio available?
The Lemon Pepper Trio is available exclusively to Club Wingstop members starting Sept. 10, and then launches nationwide at participating U.S. locations on Sept. 15 for a limited time, while supplies last.
What does the Wingstop Wing Pass include and how long does it last?
Each Wing Pass includes up to 18 Watch Party Bundles, one for every week of the NFL regular season. Every bundle features 20 classic wings in up to four flavors, plus a large fry and large ranch.
How much does the Wing Pass cost and how many are available?
The Wing Pass costs $27.99, which is described as the price of a single Watch Party Bundle. Only 100 Wing Passes will be available.
How can Club Wingstop members buy and redeem a Wing Pass?
Club Wingstop members can purchase a Wing Pass starting Thursday, Sept. 10 at 12 p.m. CT exclusively on wingshop.com. Passholders receive a new Watch Party Bundle offer in their Wingstop app account every Sunday morning during the 18-week regular season, which they can redeem for game day. Full Wing Pass terms and conditions are available at Wingstop.com/Offers.