Wingstop Drops Smoky Chipotle Rub, Bringing All-New Flavor to Season Opener

Rhea-AI Summary

Wingstop (NASDAQ: WING) has launched its latest limited-time offering, Smoky Chipotle Rub, just in time for football season. The new dry rub flavor combines smoky BBQ taste with fire-roasted peppers, honey, and paprika notes, targeting both sweet and savory preferences.

To promote the launch, Wingstop is offering a special promotion where customers can receive five free boneless wings with any $25+ order using code FREEWINGS at Wingstop.com or via their app for Thursday's game.

Positive

• New product launch timed strategically with football season start
• Promotional offer could drive higher average order value ($25+ requirement)
• Marketing partnership with rookie QB Cam Ward enhances brand visibility

Negative

• None.

DALLAS, Sept. 3, 2025 /PRNewswire/ -- Wingstop (NASDAQ: WING) is taking game day to the next level with its latest Wingstop Drop: Smoky Chipotle Rub*, the newest LTO flavor. Starting today, Sept. 3 – just in time for kickoff – fans can lock in bold flavor, when ordering their game day wings.

Inspired by the classic smoky BBQ taste with a kick of fire-roasted peppers, Smoky Chipotle Rub packs a punch. With hints of honey and paprika, the craveable dry rub hits on wings for both sweet and savory fans.

"Football is here, and so is Wingstop, ready to satisfy all gameday cravings," said Mark Christenson, Wingstop's Chief Revenue Officer. "Just in time for the first full weekend of football, our new Smoky Chipotle Rub brings bold, distinctive flavor for a guaranteed win …. because gameday isn't complete without Wingstop."

Rookie QB and OG Wingstop fan Cam Ward got a first taste of the flavor ahead of his regular season debut this week saying, "That's the play right there. You know Lemon Pepper is my can't beat, but Smoky Chipotle Rub … that's major."

Fans can try Smoky Chipotle Rub starting today, Sept. 3 – available for a limited time. For this Thursday's game, Wingstop is giving fans a taste for free, offering five boneless wings* with code FREEWINGS on any $25+ order at Wingstop.com or in the Wingstop app.

*See Wingstop.com/Offers for full details.

About Wingstop 
Founded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and franchises more than 2,800 restaurants worldwide – with 98% of the total restaurant count owned by brand partners. Dedicated to Serving the World Flavor, the Flavor Experts offer cooked-to-order and hand sauced-and-tossed classic and boneless wings, tenders and chicken sandwiches, in fans' choice of 12 bold, distinctive flavors, with signature sides and iconic housemade ranch and bleu cheese dips. With approximately $5 billion in system-wide sales in fiscal 2024, 21 consecutive years of same-store sales growth and a vision to become a Top 10 Global Restaurant Brand, Wingstop was recently named the Official Chicken Partner of the NBA. Learn more at wingstop.com or follow @Wingstop on TikTok, Instagram, X and Facebook.

Media Contact
Maddie Lupori
media@wingstop.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/wingstop-drops-smoky-chipotle-rub-bringing-all-new-flavor-to-season-opener-302545241.html

SOURCE Wingstop Restaurants Inc.

FAQ

What is Wingstop's new Smoky Chipotle Rub flavor?

Wingstop's Smoky Chipotle Rub is a new limited-time dry rub that combines smoky BBQ taste with fire-roasted peppers, featuring hints of honey and paprika for both sweet and savory flavor profiles.

How can customers get free wings from Wingstop's new promotion?

Customers can get 5 free boneless wings on any order of $25 or more by using code FREEWINGS at Wingstop.com or in the Wingstop app for Thursday's game.

When did Wingstop release the Smoky Chipotle Rub flavor?

Wingstop released the Smoky Chipotle Rub flavor on September 3, 2025, timing it with the start of football season.

Who is promoting Wingstop's new Smoky Chipotle Rub flavor?

Rookie quarterback Cam Ward, a self-proclaimed Wingstop fan, got an early taste of the flavor and endorsed it ahead of his regular season debut.