Wix.com Ltd. develops a software-as-a-service platform for creating, managing and growing a digital presence through websites, business tools and online services. News about WIX commonly covers product development in Wix Harmony, Wix Studio and Base44, AI-enabled creation workflows, integrations such as the Wix app in ChatGPT, and platform capabilities for commerce, scheduling, payments, SEO, accessibility, performance and security.
Company updates also include quarterly and annual results, bookings and revenue commentary, management conference appearances, ordinary-share tender offers, share repurchase programs and other capital-allocation actions.
Wix (Nasdaq: WIX) commenced a modified Dutch auction tender offer to purchase up to $1,750,000,000 of its ordinary shares at a price not greater than $92.00 nor less than $80.00 per share. The offer expires at one minute after 11:59 P.M. New York City time on April 1, 2026, unless extended.
The closing price on March 4, 2026 was $83.78. The offer is not contingent on a minimum level of tenders or financing and is intended to execute the company's authorized repurchase program more rapidly.
Wix (Nasdaq: WIX) reported Q4 2025 bookings of $535 million (+15% y/y) and Q4 revenue of $524 million (+14% y/y). Base44 reached $100 million ARR. Wix completed $575 million of repurchases in 2025 and announced a $250 million private placement led by Durable Capital.
For 2026 the company expects mid‑teens consolidated revenue and bookings growth and projected FCF margin in the low‑ to mid‑20% range while planning to complete most of a $2 billion buyback.
Wix (NASDAQ: WIX) launched the Wix app in ChatGPT on March 2, 2026, enabling users to generate production-ready Wix Harmony websites directly within ChatGPT conversations. Users can create sites via text or voice, add commerce and business features, and manage sites through ChatGPT or Wix Business Manager.
The app uses OpenAI’s Apps SDK and Wix’s Model Context Protocol (MCP) and is available where the ChatGPT app directory is supported.
Wix (NASDAQ: WIX) management will participate in a fireside chat at the 2026 Cantor Global Technology & Industrial Growth Conference on Wednesday, March 11, 2026 at 4:10 pm ET. An archived replay will be available on Wix's investor relations website: https://investors.wix.com.
Wix (NASDAQ: WIX) launched an integration between Wix Bookings and Google Search, Google Maps and Google AI Mode to surface services, pricing and near real-time availability directly in Google experiences. The integration syncs services and availability (updated ~every 30 minutes) so customers can select time slots and complete bookings on the business website.
Initially open to Beauty services with planned rollouts to additional verticals, the feature supports add-ons and price variations by routing complex selections to the Wix booking form.
Wix (NASDAQ: WIX) and Intuit (NASDAQ: INTU) expanded a partnership to integrate QuickBooks Online with Wix, enabling unified sales, finance, and operations alongside web and eCommerce sites.
The integration offers millions of Wix users deeper insights into profitability, cash flow, estimated tax liabilities, AI-powered accounting automation, and prefilled website creation for QuickBooks customers.
Wix (Nasdaq: WIX) will report fourth quarter and full year 2025 results on Wednesday, March 4, 2026 before market open. Management will host a conference call and webcast at 8:30 a.m. ET the same morning.
Prior to the call, the company will issue a press release, shareholder update and materials on its investor website; a replay will be available for 12 months.
Wix (Nasdaq: WIX) unveiled the creative behind its Super Bowl LX commercial to showcase Wix Harmony, a new flagship web creation platform combining AI-powered creation, vibe coding, full visual editing, customization, and professional infrastructure.
The spot follows a business owner moving from idea to finished online presence, positioning AI as a partner that accelerates creation while keeping humans in control.
Base44 (WIX) unveiled the creative for its first-ever Super Bowl ad, titled “It’s app to you”, showcasing how its AI-powered platform lets users build and launch functioning apps from natural language in minutes. The campaign emphasizes viral, person-to-person sharing and includes a nationwide contest with a $50,000 prize pool.
The effort aims to spotlight user empowerment, encourage organic growth across teams and extend impact beyond the Big Game through the contest and related activations.
Base44 (WIX) will air its first Super Bowl ad during Super Bowl LX on February 8, 2026. The AI-powered platform, which enables rapid app creation, said the spot marks growth momentum after reaching millions of users in under a year. Further campaign details will be shared closer to the game.