Welcome to our dedicated page for Wix.com news (Ticker: WIX), a resource for investors and traders seeking the latest updates and insights on Wix.com stock.
Wix.com Ltd. develops a software-as-a-service platform for creating, managing and growing a digital presence through websites, business tools and online services. News about WIX commonly covers product development in Wix Harmony, Wix Studio and Base44, AI-enabled creation workflows, integrations such as the Wix app in ChatGPT, and platform capabilities for commerce, scheduling, payments, SEO, accessibility, performance and security.
Company updates also include quarterly and annual results, bookings and revenue commentary, management conference appearances, ordinary-share tender offers, share repurchase programs and other capital-allocation actions.
Base44 (WIX) unveiled the creative for its first-ever Super Bowl ad, titled “It’s app to you”, showcasing how its AI-powered platform lets users build and launch functioning apps from natural language in minutes. The campaign emphasizes viral, person-to-person sharing and includes a nationwide contest with a $50,000 prize pool.
The effort aims to spotlight user empowerment, encourage organic growth across teams and extend impact beyond the Big Game through the contest and related activations.
Base44 (WIX) will air its first Super Bowl ad during Super Bowl LX on February 8, 2026. The AI-powered platform, which enables rapid app creation, said the spot marks growth momentum after reaching millions of users in under a year. Further campaign details will be shared closer to the game.
Wix (NASDAQ: WIX) announced a $2 billion share repurchase program authorized by its Board for a two-year period (FY2026–2027). Repurchases may include ordinary shares and convertible notes, use open-market or negotiated transactions, and may be funded with cash on hand, operating cash flow, or raising capital.
Repurchases may begin after a 30-day creditor objection period under applicable Israeli regulations and may be suspended or discontinued at the company's discretion.
Wix (Nasdaq: WIX) announced it will air a TV commercial during Super Bowl LX on February 8, 2026. The campaign follows the launch of Wix Harmony, described as a flagship platform that combines AI-powered vibe coding with human control to speed creation and scale business-ready websites. Wix frames the campaign as a global showcase for its vision that web creation is "AI-driven, human-led" and says further creative details will be released closer to the game.
Wix (NASDAQ: WIX) announced Wix Harmony, a new AI website builder combining vibe coding, natural‑language AI and Wix’s visual drag‑and‑drop editor to produce production‑ready sites. Harmony is powered by Aria, an AI agent that understands site context and executes tasks from color updates to full redesigns while preserving site stability. Features include continuous AI assistance, editable native components, built‑in commerce and payments, accessibility monitoring, SEO and GDPR‑oriented privacy, and Wix’s 99.99% uptime infrastructure. Harmony will begin rolling out in English in the coming weeks and will expand to all Wix users.
Wix (NASDAQ: WIX) expanded Wix Payments across Europe on December 16, 2025 through an extended collaboration with Stripe, adding local payment options in 11 countries including UK, Germany, Italy, Spain, Netherlands, Austria, Belgium, Finland, Lithuania, Portugal, and Switzerland.
The rollout enables eligible merchants to accept locally preferred methods such as iDEAL, Clearpay, and Klarna, unify online and Point-of-Sale transactions (UK), and manage payments, orders, bookings, and payouts directly within the Wix platform without third-party tools. Wix said it plans further Stripe-powered expansion into additional EMEA and APAC markets.
Wix (NASDAQ: WIX) announced an integration with Stripe’s Agentic Commerce Suite to let eligible Wix merchants sell across multiple AI agents via a single, low-code setup.
The integration aims to simplify fragmented AI-agent onboarding by enabling merchants to reach customers where they discover and shop, with expected benefits including broader distribution, improved conversion, and easier implementation. The rollout to eligible merchants will be gradual.
Wix (Nasdaq: WIX) reported Q3 2025 results with revenue $505.2M (+14% y/y) and bookings $514.5M (+14% y/y). Creative Subscriptions revenue was $356.2M (+12%) with Creative Subscriptions ARR of $1.457B (+11%). Business Solutions revenue was $149.0M (+18%); transaction revenue was $65.3M (+20%) and partners revenue $192.1M (+24%).
GAAP net loss was $0.6M, non-GAAP net income was $100.2M, and Q3 free cash flow was $127.3M (or $159.4M excluding acquisition costs). The company repurchased $175M of shares (~1.3M shares at $136.64 VWAP).
Management raised full-year bookings to $2,060–2,078M, revenue to $1,990–2,000M, expects Base44 to reach at least $50M ARR by year-end, Q4 revenue of $521–531M, FY non-GAAP gross margin 68–69%, non-GAAP OpEx ~50% of revenue, and FCF ~$600M (~30% of revenue).
Wix (Nasdaq: WIX) announced management will participate in a fireside chat at the UBS Global Technology and AI Conference on Tuesday, December 2, 2025 at 4:15 PM MST (6:15 PM EST).
The event will be available via live webcast at the provided URL and an archived replay will be posted on Wix's Investor Relations website.
Wix (NASDAQ: WIX) announced a strategic collaboration with PayPal to enable AI-powered product discovery and checkout for Wix merchants via PayPal’s new agentic commerce services.
Key points: Wix merchants can sync product data and inventory to PayPal with no additional technical lift, become discoverable on AI LLMs including Perplexity (expected before end of 2025), and accept payments through PayPal’s agentic commerce solution (anticipated early 2026). The integration aims to surface products across multiple AI shopping experiences and preserve merchant-of-record status and brand communications.