Effective Consumer Sustainability Communications
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
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News Market Reaction – WK
The recorded move for WK in the trading session of this news was +2.67%.
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NORTHAMPTON, MA / ACCESSWIRE / February 9, 2024 / Workiva
Tensie Whelan, Director of NYU Stern Center for Sustainable Business, and Jackie Murphy, former Managing Director of Edelman Purpose & Impact, join co-host Andie Wood to discuss a consumer brand study the two organizations partnered on around sustainability claims, exploring impact and performance across diverse consumer groups. Listen in to learn about the best practices for creating action-backed messages and promoting sustainability effectively.
Looking for more? Subscribe to the ESG Talk podcast on Apple, Spotify, Google, and YouTube.
View additional multimedia and more ESG storytelling from Workiva on 3blmedia.com.
Contact Info:
Spokesperson: Workiva
Website: https://www.3blmedia.com/profiles/workiva
Email: info@3blmedia.com
SOURCE: Workiva
View the original press release on accesswire.com