From ‘Quiet Luxury’ to New Neutrals: Westlake Royal Building Products™ Reveals Top 2026 Trends Driving Home Design Choices

Key Terms

biophilic design technical

Biophilic design is an approach to planning buildings and interiors that brings natural elements—plants, natural light, outdoor views, water, textures and organic patterns—into the built environment to make spaces feel more like the outdoors. For investors, it matters because properties and workplaces with these features often attract higher rents, lower vacancy, better tenant retention and improved worker productivity, similar to how a well-landscaped garden makes a home more desirable and valuable.

quiet luxury technical

Quiet luxury describes a style of high-quality, refined products or lifestyles that emphasize understated elegance rather than flashy branding or bold displays. It reflects a subtle confidence and timeless appeal, often appealing to those who prefer discretion over ostentation. For investors, it signals a market that values durability, exclusivity, and sophisticated simplicity, which can indicate stable demand even amid changing trends.

ai-powered technical

"AI-powered" describes technology that uses artificial intelligence to perform tasks, make decisions, or analyze information automatically. It’s similar to having a highly skilled assistant that can learn from data, recognize patterns, and improve over time, helping to make processes faster and more accurate. For investors, this means better insights and more efficient operations, potentially leading to smarter investment choices.

The newly launched TrendLine™ platform translates consumer data and expert insights into an interactive guide for ‘intentional home’ design

HOUSTON--(BUSINESS WIRE)-- Westlake Royal Building Products^™ (“Westlake Royal”), a Westlake company (NYSE: WLK), announced today the launch of TrendLine^™, a data-driven digital experience designed to decode the shifting design preferences of the modern homeowner. The 2026 trend forecast reveals a pivot toward intentional design choices, favoring warm neutrals, natural textures and products that prioritize emotional well-being and structural resilience.

“Our data shows that 2026 is the year of the 'intentional home,'" said Steve Booz, vice president of marketing, Westlake Royal Building Products. “Consumers are looking for high-performance materials that offer a 'Quiet Luxury' aesthetic and 'Biophilic' connections to nature. TrendLine serves as the bridge between these consumer needs and the curated product solutions that make them a reality."

Top 2026 Home Design Trends

The TrendLine data identifies five core trends influencing homeowners who are seeking to design with purpose:

• Biophilic Design: Organic shapes, natural textures, earthy colors, natural light and greenery — expressed through stone accents, wood looks and outdoor living spaces — support overall well-being and a stronger connection to nature.
• Quiet Luxury: Clean lines, quality materials and thoughtful details, including refined trim and moulding profiles, define spaces that feel effortless, elevated and timeless.
• New Neutrality: Warm and inviting neutrals, such as off-whites, soft creams and subtle greiges, create a cozy, grounded aesthetic that still feels polished.
• Color Drenching: A single hue used across siding, trim, stone and roofing creates a bold, cohesive exterior that is intentional and expressive.
• Resilience & Protection: As extreme weather becomes more common, homeowners are choosing exterior materials, such as durable composite siding, concrete tile and stone coated steel roofing, stone veneer and premium shutters, that balance style with protection against wind, fire and impact — all with less maintenance.

In addition to exploring trends through TrendLine, users can also design with confidence using Design Canvas^™. This AI-powered, intuitive home design tool empowers homeowners, designers and building professionals to plan and visualize exterior projects with ease.

To learn more about the TrendLine platform and discover what’s next in home design, visit TrendLinebyWRBP.com.

About Westlake Royal Building Products

Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. Westlake Royal Building Products manufactures high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.

For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260216486005/en/

Media Contact:

Kelly Nguyen

Planit

609-385-6701

Knguyen@planitagency.com

Kriss Swint

Westlake Royal Building Products

614-754-3455

Kswint@Westlake.com

Source: Westlake Royal Building Products