Dove, Walmart and Big Brothers Big Sisters of America Announce Back-to-School Partnership to Support Youth Mentorship and Confidence

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Walmart (NYSE:WMT) has partnered with Dove and Big Brothers Big Sisters of America (BBBSA) for a back-to-school initiative focused on youth mentorship and confidence building. From July 1 through August 31, 2025, Dove will donate $0.05 for every Dove and Dove Men + Care item purchased at Walmart to BBBSA, with donations ranging between $200,000 to $250,000.

The partnership includes a series of community events at select Walmart locations throughout August 2025, featuring interactive activities, local mentors and mentees, and "Confidence Coaches." Events will take place in five locations across Arkansas, Tennessee, New Jersey, and Florida, offering product samples and confidence-building resources.

From July 1 through Aug. 31, Dove will donate $0.05 to Big Brothers Big Sisters of America for every Dove and Dove Men + Care item purchased at Walmart, supporting youth mentorship across the U.S.

ENGLEWOOD CLIFFS, N.J., July 30, 2025 /PRNewswire/ -- Beauty brand Dove - the world leader in self-esteem education - Big Brothers Big Sisters of America (BBBSA) and Walmart are teaming up for the first year of a multi-year partnership on a series of back-to-school events at select Walmart locations throughout August. The initiative includes community events designed to support youth mentorship and confidence as students head into the new school year, beginning with a First Friday event on Aug. 1 in Bentonville, AR.

Each event will feature interactive activities to show how mentorship fosters confidence, self-worth, and a strong sense of belonging. Attendees can meet local Bigs (mentors) and Littles (mentees), hear from on-site influencers serving as "Confidence Coaches," participate in the "Picture Your Potential" photo experience, add their goals to the Vision Wall, and receive Dove and Dove Men + Care product samples and swag, along with confidence boosting resources.

"The start of a new school year brings excitement and new beginnings for young people everywhere. When we combine that energy with mentorship, incredible things happen," said Artis Stevens, President and CEO of Big Brothers Big Sisters of America. "Through this partnership with Dove and Walmart, we're recognizing what happens when young people have champions in their corner–they feel seen, build confidence, and are empowered to reach their full potential. This partnership not only supports students as they head back to school, but also builds connections that will last a lifetime."

"As the largest provider of self-esteem education globally, Dove has seen firsthand how confidence-building support can shape a young person's future," said Javeria Rehman, Chief Growth Officer, Skin Cleansing & Purpose, Dove North America. "We're proud to expand that mission alongside our partners in communities across the country, just in time for back to school."

Dove, Walmart and Big Brothers Big Sisters of America are united in their commitment to helping young people thrive. As the world's largest provider of self-esteem education, Dove has reached more than 130 million young people through its Dove Self-Esteem Project and believes that no young person should be held back from reaching their full potential. Walmart, deeply rooted in communities across the U.S., provides everyday platforms for connection and support where families live and shop. Big Brothers Big Sisters of America brings over 120 years of experience as the nation's leader in one-to-one youth mentoring, with a presence in all 50 states and more than 5,000 communities.

Event activations will take place at the following locations:

• Aug. 1 – First Friday, Bentonville, AR
• Aug. 2 – Walmart Supercenter, Rogers, AR (4208 Pleasant Crossing Blvd)
• Aug. 9 – Walmart Supercenter, Franklin, TN (3600 Mallory Ln)
• Aug. 16 – Walmart Supercenter, Ledgewood, NJ (461 Route 10, Suite A100)
• Aug. 23 – Walmart Supercenter, Miami Gardens, FL (19501 NW 27th Ave)

To learn more or to sign up to become a mentor, visit https://www.bbbs.org/dove/. To find a Walmart near you to make a qualifying purchase, visit https://www.walmart.com/brand/dove/dove-big-brothers-big-sisters/10067196.

**For every Dove and Dove Men + Care item purchased at Walmart from July 1st to Aug. 31st, 2025, Dove and Dove Men + Care will donate $0.05 to Big Brothers Big Sisters of America, with a minimum donation of $200,000 and maximum of $250,000. (C) 2025 Unilever

Media Contact:
Ally Lowder, Ally.Lowder@edelman.com

About Dove
Dove started its life in 1957 in the US, with the launch of the Beauty Bar, with its patented blend of mild cleansers and ¼ moisturizing cream. Dove's heritage is based on moisturization, and it is proof not promises that enabled Dove to grow from a Beauty Bar into one of the world's most beloved beauty brands.

Women have always been our inspiration and since the beginning, we have been wholly committed to providing superior care to all women and to championing real beauty in our advertising. Dove believes that beauty is for everyone. That beauty should be a source of confidence and not anxiety. Dove's mission is to inspire women everywhere to develop a positive relationship with the way they look and realize their personal potential for beauty.

For more than 65 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. With the 'Dove Real Beauty Pledge,' Dove vows to:

• Portray women with honesty, diversity and respect. We feature women of different ages, sizes, ethnicities, hair color, type, and style.
• Portray women as they are in real life, with zero digital distortion and all images approved by the women they feature.
• Help young people build body confidence and self-esteem through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world.

About Big Brothers Big Sisters of America
Founded in 1904, Big Brothers Big Sisters of America is the largest and most experienced youth mentoring organization in the United States. The mission of Big Brothers Big Sisters of America is to create and support one-to-one mentoring relationships that ignite the power and promise of youth. Big Brothers Big Sisters' evidence-based approach is designed to create positive youth outcomes, including educational success, avoidance of risky behaviors, higher aspirations, greater confidence, and improved relationships. Big Brothers Big Sisters local agencies serve more than 5,000 communities across all 50 states. For more information, visit: www.bigbrothersbigsisters.org. 

About Walmart
Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better — anytime and anywhere — in stores, online, and through their mobile devices. Each week, approximately 270 million customers and members visit more than 10,750 stores and numerous eCommerce websites in 19 countries. With fiscal year 2025 revenue of $681 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunities. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart, on X (formerly known as Twitter) at twitter.com/walmart, and on LinkedIn at linkedin.com/company/walmart.

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SOURCE Dove

FAQ

What is Walmart's partnership with Dove and Big Brothers Big Sisters of America in 2025?

Walmart has partnered with Dove and BBBSA for a back-to-school initiative where Dove will donate $0.05 per product purchased at Walmart to support youth mentorship, with total donations between $200,000 to $250,000.

When and where are the WMT back-to-school events with Dove taking place in 2025?

The events will take place throughout August 2025 at five Walmart locations: Bentonville and Rogers, AR (Aug 1-2), Franklin, TN (Aug 9), Ledgewood, NJ (Aug 16), and Miami Gardens, FL (Aug 23).

How much will Dove donate to Big Brothers Big Sisters for purchases at Walmart?

For each Dove and Dove Men + Care item purchased at Walmart between July 1 - August 31, 2025, Dove will donate $0.05, with a minimum donation of $200,000 and maximum of $250,000.

What activities will be available at the Walmart-Dove back-to-school events?

Events will feature interactive activities including meetings with local mentors and mentees, sessions with 'Confidence Coaches,' a 'Picture Your Potential' photo experience, Vision Wall participation, and free Dove product samples.