PEBBLES™ Cereal Hits the Road on the All New Pebbles Pay Tour

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PEBBLES™ Cereal has announced an innovative marketing campaign called the Pebbles Pay Tour, partnering with Walmart (NYSE:WMT) for a unique promotional event. The tour will visit four Walmart locations where customers can exchange rocks for a free box of Fruity or Cocoa PEBBLES™ cereal.

The tour will make stops in Rock Hill, SC (Sept 8), Little Rock, AR (Sept 12), Bentonville, AR (Sept 14), and Round Rock, TX (Sept 17). Each event will run from 11 a.m. to 4 p.m., featuring pop-up activations with photo opportunities and cereal giveaways. After the events, collected rocks will be donated to local parks and recreation departments.

Introducing Pebbles Pay, where fans can score a free box of Fruity PEBBLES™ or Cocoa PEBBLES™ with a handful of rocks as payment at select Walmart locations

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LAKEVILLE, Minn., Sept. 5, 2025 /PRNewswire/ -- Ditch your wallet, forget credit cards, and leave cash behind when you attend the Pebbles Pay Tour at select Walmart locations. The Pebbles Pay Tour will make four stops, and fans who stop by can exchange a handful of pebbles, rocks, or stones and receive a FREE box of Fruity PEBBLES™ or Cocoa PEBBLES™ cereal while supplies last.

These fossilized funds will be the only currency accepted on the Pebbles Pay Tour this September because rockin' is how we roll! The tour will visit three cities with "rock" in their name, plus a stop in Bentonville, Arkansas, home to Walmart headquarters.

At each stop, guests can expect bold, colorful pop-up activations outside participating Walmart stores. Yes, right in the parking lot, because where else would a rock-powered celebration take place? Complete with playful signage, cereal giveaways, photo ops and unique moments designed to spark joy and shake up the back-to-school season.

The tour will take place from 11 a.m. to 4 p.m. for one day only at each location. Tour stops include:

• Rock Hill, SC: September 8, Walmart Supercenter #585
• Little Rock, AR: September 12, Walmart Supercenter #7
• Bentonville, AR: September 14, Walmart Supercenter #5260
• Round Rock, TX: September 17, Walmart Supercenter #5480

Pebbles Pay rewrites the rules of currency. All fans need to do is bring rocks (think small pebbles, or a handful size max) and exchange for a box of cereal.

"The PEBBLES™ cereal brand is all about inspiring unexpected joy and a break from everyday routine," said PEBBLES™ Sr. Brand Manager, Ali Shater. "We're inviting fans to embrace a little absurdity and walk away with something fun and familiar. It's a celebration of nostalgia and a reminder to have a little fun."

Following each popup event, all rocks will be collected and donated to local parks and recreation departments in participating cities. Participants are limited to one free box of cereal per person while supplies last and must be 18 or older to claim their box. No purchase necessary prior to the rock exchange.

For more information on PEBBLES™ cereal and the PEBBLES™ cereal portfolio, please visit the brand at postpebblescereal.com and on Instagram, TikTok and Facebook (@pebblescereal).

About Post Consumer Brands
Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company's portfolio includes beloved brands such as Honey Bunches of Oats™, PEBBLES™, Grape-Nuts™ and Malt-O-Meal™ cereal, and Peter Pan™ peanut butter, as well as Nutrish™, Kibbles 'n Bits™, 9Lives™ dog and cat food, and Perfection Pet. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news.

About PEBBLES^™
PEBBLES™ cereal rocks! Amazing flavors, crispy crunchy rice, and iconic characters all come together perfectly to create a timeless breakfast classic. Fruity, Cocoa, and our special limited- edition flavors have been making mornings more fun for kids and grown-ups alike for over 50 years. Since the first bowl of PEBBLES™ cereal was poured in 1971 to today, the brand has captured hearts and minds, growing in the process to become the No. 1 selling kids' cereal brand with more than 1.4 billion bowls eaten annually.

One of the most revered cartoons of all time, The Flintstones aired from 1960-1966, and they have returned in countless specials and films. PEBBLES™ cereal, named for Fred and Wilma's daughter, was the first brand ever created around a media character. For more information on PEBBLES™ cereal, visit www.postpebblescereal.com.

About Warner Bros. Discovery Global Consumer Products: 
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery's Revenue & Strategy division, extends the company's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.' film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world. 

THE FLINTSTONES and all related characters and elements © & ™ Hanna-Barbera (s25)

About Walmart 
Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better - anytime and anywhere - in stores, online, and through their mobile devices. Each week, approximately 270 million customers and members visit more than 10,750 stores and numerous eCommerce websites in 19 countries. With fiscal year 2025 revenue of $681 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart, on X (formerly known as Twitter) at twitter.com/walmart, and on LinkedIn at linkedin.com/company/walmart.

MEDIA CONTACTS:

Alyssa Ahern
Alyssa.Ahern@honeymooncreative.com

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Chante.Sexton@honeymooncreative.com

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SOURCE Post (Pebbles)

FAQ

When and where is the Walmart Pebbles Pay Tour taking place in 2025?

The tour visits four Walmart locations: Rock Hill, SC (Sept 8), Little Rock, AR (Sept 12), Bentonville, AR (Sept 14), and Round Rock, TX (Sept 17). Each event runs from 11 AM to 4 PM.

How does the Pebbles Pay promotion work at Walmart?

Customers can bring a handful of rocks or pebbles to participating Walmart locations during the event and exchange them for a free box of Fruity or Cocoa PEBBLES™ cereal, while supplies last.

What are the requirements to participate in the Walmart Pebbles cereal giveaway?

Participants must be 18 or older and are limited to one free box of cereal per person. No purchase is necessary, only rocks are needed for exchange.

What happens to the rocks collected during the Walmart Pebbles Pay Tour?

All rocks collected during the promotional events will be donated to local parks and recreation departments in the participating cities.