Sam's Club Embraces a New Golfing Generation; Introduces Member's Mark Golf Ball to Broaden Sport Performance Accessibility

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03/12/2025 - 08:00 AM

BENTONVILLE, Ark.--(BUSINESS WIRE)-- As Millennials and Gen Z hit the golf course in growing numbers, they’re reshaping the game — prioritizing social connection and recreation over competition. Recognizing this trend, Sam's Club has introduced the Member’s Mark golf ball to its expanded private brand assortment, making the sport more accessible for all members combining value and performance.

Member's Mark golf ball available exclusively at Sam's Club (Photo: Business Wire)

Millennials and Gen Z make up more than a quarter of U.S. golfers — and their presence on the course continues to grow, aligning with Sam’s Club’s expanding young adult member base. A study of its Member’s Mark Community revealed that these members prioritize physical health, fitness, family and friendships significantly more than previous generations. This launch addresses the evolving needs of this growing membership base, while enhancing the affordability and accessibility of golf. By providing high-quality, affordable equipment like the Member’s Mark golf ball and golf gloves, Sam’s Club is making golf more accessible and encouraging broader participation in the sport.

The golf ball is crafted to accommodate players of varying skill levels to provide an enjoyable experience for all participants — from beginners to experts. The unique dimple design and meticulous selection of materials for the core, mantle and cover make the golf ball suitable for the needs of today's players, making it ideal for both social outings and honing skills on the course.

"Whether you're sharpening your swing or enjoying a round with friends, the Member's Mark golf ball elevates your game with superior performance at an unmatched value,” says Christine Sharp, group director of Member’s Mark Product Development. “When paired with our Member’s Mark golf glove and Activewear, it becomes an integral part of a comprehensive collection that caters to golfers of all skill levels. We’re excited for our members to experience the synergy of our complete collection and feel the difference on the green.”

Key Features for Beginner to Average Golfers:

Softer compression for enhanced feel and control
Higher ball speed & lower long-game spin for more distance
Mid-to-high trajectory to promote easier, straighter shots
Three-layer construction:
- Core Layer: Maximizes long-game distance
- Mantle Layer: Enhances accuracy and control
- Cover Layer: Provides superior short-game performance

Enhanced Features for Skilled Golfers:

Responsive polyurethane cover for advanced shot-making and spin control
Dimple pattern design ensures a stable trajectory and shot-shaping ability
Optimized aerodynamics for powerful, stable flight in various playing conditions

Discover how Sam's Club seamlessly enhances your springtime needs, on and off the golf course, offering everything from top-quality gear and apparel to delectable snacks. The Member’s Mark 3-Piece Golf Balls are now available for only $27.98 for a 24-pack.

About Sam’s Club

Sam’s Club, the $90 billion division of Walmart Inc. (NYSE: WMT), is a membership club that is pioneering the future of retail experience, providing exclusive access to value, convenience and modern omnichannel shopping options to millions of members in 600 clubs across the U.S. and Puerto Rico. With over 40 years of innovating in the category, Sam’s Club continues to redefine club membership shopping with its curated assortment of quality fresh food and Member’s Mark® items, in addition to market leading technologies and services like Scan & Go™️, curbside pickup and home delivery. Visit the Sam's Club Newsroom, shop at SamsClub.com or connect with Sam's Club on LinkedIn, X, Facebook, Instagram, TikTok and Pinterest.