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CitrusAd Launches Retail Media Technology on Petco.com
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(Moderate)
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CitrusAd, the world’s fastest growing retail media platform, has partnered with Petco Health and Wellness Company, Inc. (NASDAQ: WOOF), a complete partner in pet health and wellness, to launch CitrusAd’s retail media technology for sponsored products and display ads across its e-commerce, desktop and mobile platforms. The offering provides Petco’s vendors with targeted digital advertising opportunities and helps pet parents find relevant products to meet their pets’ specific needs.
Petco and CitrusAd Team Up to Connect Pet Parents and Brands in Support of Pet Health and Wellness (Graphic: Business Wire)
Using the CitrusAd platform, Petco’s vendors now have the ability to launch highly relevant, sponsored product and display media campaigns across Petco’s ecommerce platform to increase sales. Participation is available either as a managed service or in a self-serve capacity. The platform’s real-time relevancy engine combined with Petco’s first-party data ensures ads are placed in an organic, relevant way to enhance a customer’s online shopping experience. Brands can easily run and measure campaigns with a fully transparent dashboard to measure awareness acti
petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and our own petco partners. since our founding in 1965, we’ve been trailblazing new standards in pet care, delivering comprehensive wellness solutions through our products and services, and creating communities that deepen the pet-pet parent bond.we operate more than 1,500 petco locations across the u.s., mexico and puerto rico, including a growing network of more than 100 in-store veterinary hospitals, and offer a complete online resource for pet health and wellness at petco.com and on the petco app.in tandem with petco love (formerly the petco foundation), an independent nonprofit organization, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, we've helped find homes for more than 6.5 million animals.
