CMI Media Group Achieves $1 Billion Incremental Revenue Milestone with Audience-Engagement Tool

Rhea-AI Summary

CMI Media Group, a WPP company (NYSE: WPP), has announced that their Empower™ SaaS-operating system's automated media orchestration (AMO) application has reached a significant milestone of managing over 200 campaigns, generating $1 Billion in incremental revenue for more than 25 clients.

The AMO application, integrated within WPP Open, is the first self-serve paid media orchestrator in health marketing, connecting with client mar tech stacks for owned media, web personalization, and CRM. The company plans to launch a Consumer (DTC) option with full privacy compliance, complementing their existing Professional (HCP) and Rep solutions.

The Empower OS platform represents the first integrated HCP/DTC operating system, featuring predictive capabilities and AI for data-driven media strategies, offering greater speed to market and investment transparency.

Positive

• $1 Billion in incremental revenue generated through 200+ campaigns
• First-mover advantage as the only self-serve paid media orchestrator in health marketing
• Expansion into Consumer (DTC) market segment
• Integration with WPP Open's AI-driven marketing system

Negative

• None.

PHILADELPHIA, April 22, 2025 /PRNewswire/ -- Strategic media healthcare agency CMI Media Group, a WPP company (NYSE: WPP), today announces that their Empower™ SaaS-operating system's automated media orchestration (AMO) application has achieved the milestone of over 200 campaigns in market, representing $1 Billion in incremental revenue for more than 25 CMI clients.

With AMO, CMI Media Group has built an application that solves the problem of orchestrating paid media at scale, connecting to and working in concert with client mar tech stacks that support owned media, web personalization, and CRM. Integrated within WPP Open, WPP's AI driven marketing operating system, Empower AMO is the first and only self-serve paid media orchestrator in the health marketing industry and completes the omnichannel orchestration technology puzzle. 

"This milestone represents countless elevated omnichannel experiences of physicians and other healthcare professionals not only engaging with healthcare brand messaging but also taking action, adopting and using key medicines that we believe will provide incremental impact to patients," explained Jose Ferriera, EVP, Product Strategy & Transformation.

The company's next step will be to launch a Consumer (DTC) option, a fully privacy-compliant offering. Just like AMO for Professionals (HCPs) and AMO Rep, the consumer version will be coordinated across all touchpoints and applied to probabilistic consumer models. It will further bridge the gap between Professionals and Consumers.

Empower OS is the first integrated HCP/DTC operating system that allows true connectivity and planning between audiences from insights to activation and automation. It embeds a layer of predictive capabilities and AI that allows CMI Media Group and its clients to have an always-on, data-driven media strategies and tactics, with greater speed to market and media investment transparency. It allows for the infusion and creation of creative and is ready to be used as a software platform for any client's internal use. With this secure, agile, and scalable solution, CMI Media Group is leveraging the world's most innovative technology and data to drive the future of healthcare media.

CMI Media Group has brought many firsts to healthcare marketing as the premier healthcare-focused media planning resource to the world's game changers in pharma and life sciences. With a deep focus on data, media and technology, the agency has developed proprietary audience tools and expertise that ensure 100% media reach, precision, performance and personalization to healthcare professionals, patients and caregivers – 1-to-1, at scale. To learn more, contact connect@cmimediagroup.com.

About CMI Media Group 
CMI Media Group, a WPP company (NYSE: WPP, http://www.wpp.com), is a global, full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group's core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world's top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has been recognized as a leader in inclusivity, talent retention and employee development as well as one of the industry's best places to work. To apply for a position within our teams visit https://www.cmimediagroup.com/careers/

Press contact:
Carly Kuper
610 731 5409
ckuper@cmimediagroup.com

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SOURCE CMI Media Group

FAQ

How much incremental revenue has CMI Media Group's Empower AMO generated for its clients?

CMI Media Group's Empower AMO has generated $1 Billion in incremental revenue across 200+ campaigns for more than 25 clients.

What new features is CMI Media Group planning to add to their Empower platform?

CMI Media Group is planning to launch a Consumer (DTC) option with full privacy compliance, complementing their existing Professional (HCP) and Rep solutions.

What makes CMI Media Group's Empower AMO unique in the healthcare marketing industry?

Empower AMO is the first and only self-serve paid media orchestrator in the health marketing industry, integrated within WPP Open's AI-driven marketing operating system.

What capabilities does the Empower OS platform offer for healthcare marketing?

Empower OS offers predictive capabilities, AI-driven media strategies, greater speed to market, media investment transparency, and integrated HCP/DTC operations with creative infusion capabilities.