Grey and UNACEM Named Honoree in Fast Company's 2025 "World Changing Ideas" Awards

Rhea-AI Summary

Grey and UNACEM have been honored in Fast Company's 2025 World Changing Ideas Awards for their innovative 'Sightwalks' project. The initiative, developed by Grey Peru (Circus Grey) in collaboration with UNACEM/Sol Cemento and the Municipality of Miraflores, created a tactile signage system covering 75,000 square meters of sidewalks to aid over 500,000 visually impaired individuals in Lima, Peru. The project took two years to implement and features an open-source design and patent available for free on Cemento Sol's website. Selected from over 1,500 entries, 'Sightwalks' was recognized for its impact, sustainability, design, creativity, scalability, and societal benefits. The project aims to expand to other districts in Lima and cities worldwide.

Positive

• Project benefits over 500,000 visually impaired individuals in Lima
• Open-source design and patent available for free implementation worldwide
• Covers 75,000 square meters of sidewalks with innovative tactile signage
• Recognition by Fast Company enhances Grey's and UNACEM's brand reputation

Negative

• None.

"Sightwalks," the innovative tactile signage system created by Grey Peru, is transforming sidewalks for UNACEM/Sol Cemento

NEW YORK, June 10, 2025 /PRNewswire/ -- Grey, a leading global ad agency, is proud to announce that it has been named an honoree of Fast Company's 2025 World Changing Ideas Awards, alongside its client UNACEM. This annual recognition honors transformative efforts that tackle the world's most pressing issues, from fresh sustainability initiatives and cutting-edge AI developments to ambitious pursuits of social equity that are helping mold the world. "Sightwalks" stood out for its impact, sustainability, design, creativity, scalability, and ability to improve society.

In a project that took almost two years, Grey's Peru studio, Circus Grey, along with the Municipality of Miraflores and Cemento Sol, laid over 75,000 square meters of special tiles, creating an innovative signage system that enhances autonomy for over 500,000 visually impaired individuals in Lima, Peru. The goal is to expand "Sightwalks" to different districts in Lima and other cities worldwide. The design and patent for implementation are open and free to use, available on the Cemento Sol website: www.cementosol.com.pe.

This year's awards will be featured on fastcompany.com and will showcase 50 winners across 12 categories and 50 additional honorees across industries, for a total of 100 outstanding projects. A panel of Fast Company editors and reporters selected the winners from a pool of more than 1,500 entries.

"This honor places us among a remarkable group of changemakers working to build a better future. It also reflects Grey's commitment to using creativity as a force for good, an ethos that drives our work across the globe," shared Gabriel Schmitt, Grey's Global Chief Creative Officer.

UNACEM's Gabriel Barrio, Commercial Manager, shared: "'Sightwalks' was born from a deep desire to make cities more human and sustainable. At UNACEM, we believe that building goes beyond concrete — it's about leaving a positive mark on people and the world around us. This recognition by Fast Company fills us with pride, as it affirms that when we combine purpose, creativity, and social commitment, we can transform something as ordinary as a sidewalk into a tool for inclusion and hope. That's the kind of meaningful change we strive to lead through Cemento Sol."

"We are so happy and grateful for this recognition. At Circus Grey, we truly believe in the transformative power of ideas. They can improve people's lives and brands. "Sightwalks" is the perfect example: an idea born and raised at our Global Creative Council for a client that has a 10-year relationship with us. "Sightwalks" has the potential to be implemented around the world to help millions of people," said José Rivera y Piérola, Creative Chairman & CEO, Circus Grey.

"The World Changing Ideas Awards have always been about showcasing the art of the possible," says Fast Company editor-in-chief Brendan Vaughan. "We're proud to recognize the organizations and leaders that are making meaningful progress on the biggest issues of our time."

ABOUT GREY
Grey's mission is to create Famously Effective ideas that move people, business, and the world forward, harnessing the power of creativity to solve business problems and deliver growth for the world's most influential brands and companies including Procter & Gamble, Volvo, Haleon, Circle K, and The Coca-Cola Company, among others. In recent years, Grey has won a Grand Effie in every market it operates; Newsweek named Grey a Top 100 Global Most Loved Workplace (2023) and America's Greatest Workplaces for Women and Professional Services (2025), and in 2024 was ranked a top 10 Network by the Cannes Lions International Festival of Creativity. Grey is part of WPP (NYSE:WPP).

ABOUT FAST COMPANY

Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication Inc., and can be found online at www.fastcompany.com.

AGENCY CONTACT:
Vonda LePage
Chief Communications Officer, Grey
Email: vonda.lepage@grey.com 

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SOURCE Grey

FAQ

What is the Sightwalks project by Grey and UNACEM (WPP)?

Sightwalks is an innovative tactile signage system created by Grey Peru that transforms sidewalks to enhance mobility for visually impaired individuals, covering 75,000 square meters in Lima, Peru.

How many people benefit from the Sightwalks project in Lima?

The Sightwalks project benefits over 500,000 visually impaired individuals in Lima, Peru.

Is the Sightwalks design available for other cities to implement?

Yes, the design and patent for Sightwalks implementation are open and free to use, available on the Cemento Sol website.

What recognition did Grey (WPP) receive for the Sightwalks project?

Grey and UNACEM were named honorees in Fast Company's 2025 World Changing Ideas Awards, selected from over 1,500 entries.

How long did it take to implement the Sightwalks project?

The Sightwalks project took almost two years to implement in Lima, Peru.