WeShop Announces Offerings in the Health and Fitness Category with Nike, Adidas, GNC Under Armour and Other Leading Retailers
Rhea-AI Summary
WeShop (NASDAQ: WSHP) on Feb 11, 2026 announced expanded marketplace access to major health and fitness brands including Adidas, Under Armour, Nike, ASICS, and GNC. The app offers curated performance apparel, footwear, supplements and recovery products and integrates ShareBack™ rewards that may convert into potential ownership.
Retailers are available immediately in the WeShop app, and ShareBack rewards apply to qualifying purchases and referrals to reinforce long-term engagement.
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News Market Reaction – WSHP
On the day this news was published, WSHP gained 19.38%, reflecting a significant positive market reaction. Argus tracked a trough of -22.0% from its starting point during tracking. Our momentum scanner triggered 5 alerts that day, indicating moderate trading interest and price volatility. This price movement added approximately $178M to the company's valuation, bringing the market cap to $1.09B at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Previous Offering Reports
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 28 | Category expansion offering | Positive | -6.7% | Added major electronics partners with ShareBack™ integrated on high-ticket items. |
The only prior offering-tag expansion/partnership announcement saw a negative price reaction despite operationally positive news.
In the last tagged offering event on Jan 28, 2026, WeShop announced electronics offerings with Best Buy, Samsung, Lenovo and eBay, integrating its ShareBack™ rewards. Despite the commercial expansion, the stock moved -6.67% over the next 24 hours. Today’s health and fitness category expansion fits the same pattern of broadening retail verticals while the market has recently reacted negatively to similar announcements.
Historical Comparison
The only prior offering-tag news moved -6.67%. Today’s -8.42% pre-news decline is a somewhat larger downside reaction.
Within the offering tag, WeShop has progressed from electronics-focused retail partnerships to health and fitness offerings, continuing to layer ShareBack™ rewards across new consumer categories.
Market Pulse Summary
The stock surged +19.4% in the session following this news. A strong positive reaction aligns with WeShop’s strategy of adding new retail verticals to its ShareBack™ model. Past offering-tag news on Jan 28, 2026 saw a -6.67% move, so a sizable upside response would mark a departure from that pattern. Investors would need to weigh how much incremental engagement health and fitness brands like Nike and Adidas can bring versus broader downtrend pressures, including shares trading well below the 200-day MA at 92.97.
AI-generated analysis. Not financial advice.
NEW YORK, Feb. 11, 2026 (GLOBE NEWSWIRE) -- WeShop Holdings Limited (“WeShop” or the “Company”) (NASDAQ: WSHP), the world’s first community-owned social commerce platform, today announced access to leading health and fitness brands, including Adidas, Under Armour, Nike, ASICS, and GNC, through its marketplace, helping consumers stay committed to their health and wellness goals well into the new year.
Within the WeShop app, members can shop a curated selection of health and fitness essentials spanning performance apparel, footwear, supplements, and recovery products. By integrating trusted category leaders into its marketplace, WeShop ties everyday wellness purchases to its ownership-driven model, reinforcing long-term engagement beyond seasonal resolutions. Research shows that commitment to New Year’s fitness goals often fizzles fast: surveys find that only about
With ShareBack™, purchases that align with lifestyle goals also contribute toward building potential equity through the platform. By leveraging its established network of health and fitness brands, WeShop integrates ShareBack™ rewards directly into the shopping experience. This approach reinforces WeShop’s differentiated model of community ownership, where shopping activity contributes to potential equity participation.
WeShop continues to expand access to ShareBack rewards across a broad range of retail categories in the U.S. and U.K., including fashion, electronics, beauty, home goods and travel. Through ShareBack™, members earn WePoints from shopping and referrals, which may convert into ownership in WeShop, aligning everyday spending with long-term participation in the platform’s growth.
“WeShop is built around empowering our community not just to shop, but to own the things that matter to them,” said James Fox, head of commercial at WeShop. “By curating essential performance gear, footwear, and nutritional support from category leaders like Adidas, Under Armour, Nike, ASICS, and GNC, we’re helping our community maintain their fitness focus year-round.”
Retailers are available immediately through the WeShop app. For more information on WeShop and its growing list of retail partners, visit https://we.shop/mobile-app/.
Claim your WeShop username now — before someone else does.
About WeShop
WeShop Holdings Limited (NASDAQ: WSHP) is a pioneering social-commerce platform transforming retail through community ownership. Designed to merge shopping, sharing, and investing, WeShop rewards users with equity for their engagement through its proprietary ShareBack™ program, turning everyday purchases and referring friends who shop through the platform into real ownership. With partnerships spanning hundreds of top retailers and over a billion products, WeShop empowers users to build long-term wealth while discovering and sharing what they love. By combining e-commerce, social interaction, and user ownership, WeShop is leading a global retail revolution—where everyone can earn ownership in the company.
ShareBack™ Rewards
The offer and sale of WePoints is registered on a Registration Statement on Form F-1 originally filed on October 17, 2025 (the “ShareBack Prospectus”). Users may obtain a copy of the ShareBack Prospectus and enroll in the program through our website at https://investors.we.shop/sec-filings. This news release shall not constitute an offer to sell or the solicitation of an offer to buy any securities. The offer is being made only pursuant to the ShareBack Prospectus.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and are subject to the safe harbor created thereby under the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties, including the ability for the WeShop community to earn ownership in WeShop. These forward-looking statements are based on current expectations and WeShop assumes no obligation to update this information. In addition, the events described in these forward-looking statements may not actually arise or may occur in a different manner than anticipated as a result of various factors, including market conditions, as well as other factors described from time to time in WeShop's filings with SEC, including its Registration Statement on Form F-1 filed October 17, 2025 and any amendments thereto available at www.sec.gov.
Press: weshop@skyya.com
Corporate: corporate@we.shop
Commercial: partnerships@we.shop
FAQ
What did WeShop (WSHP) announce on Feb 11, 2026 about health and fitness brands?
How do ShareBack™ rewards work for WeShop (WSHP) shoppers buying fitness products?
When will the new health and fitness retailers be available in the WeShop (WSHP) app?
Which product categories are included in WeShop's (WSHP) new fitness offerings?
Does WeShop (WSHP) tie fitness purchases to ownership or equity opportunities?
