WeShop Announces Retail Partnerships with Booking.com, Hertz, Avis, Expedia, and Others Ahead of Peak Winter Travel Season
Rhea-AI Summary
WeShop (NASDAQ: WSHP) on January 21, 2026 announced new retail partnerships with Booking.com, Hertz, Avis, Expedia, Samsonite, and CruiseDirect, expanding travel and lifestyle offers ahead of the winter travel season. The partnerships let U.S. and UK shoppers earn WePoints and ShareBack™ rewards through purchases, which the company says may convert into ownership in WeShop. The partners are available immediately via the WeShop app, broadening the company’s retail network into travel, sporting goods, health supplements, fine jewelry, and luxury fashion.
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Market Reaction
Following this news, WSHP has declined 11.11%, reflecting a significant negative market reaction. The stock is currently trading at $64.00. This price movement has removed approximately $210M from the company's valuation.
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Key Figures
Market Reality Check
Peers on Argus
Momentum scanner shows no peers in motion, suggesting the +5.7% move reflects company-specific factors rather than a sector-wide shift.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 17 | Retail partnerships | Positive | -5.5% | Added major U.S./UK retail partners and broadened product categories. |
| Nov 20 | U.S. app launch | Positive | -22.6% | Launched U.S. social-commerce app after Nasdaq debut with major partners. |
Recent positive platform/partnership announcements have coincided with negative next-day price reactions, indicating a pattern of selling into good news.
Over the past few months, WeShop has focused on expanding its social commerce ecosystem. On Nov 20, 2025, it launched its U.S. app with over 1 billion products and highlighted $140 million in UK pilot sales, but shares fell 22.58%. A Dec 17, 2025 retail partnership expansion was followed by a 5.51% decline. Today’s travel and lifestyle partnerships extend that same growth narrative.
Market Pulse Summary
The stock is dropping -11.1% following this news. A negative reaction despite positive partnership news fits prior patterns where WeShop’s upbeat announcements, including the U.S. launch and December partner expansion, were followed by declines of 22.58% and 5.51%. With the stock at $71, below its $104.11 200-day MA and far from the $250 52-week high, the market had previously treated growth headlines as opportunities to de-risk or lock in gains.
AI-generated analysis. Not financial advice.
NEW YORK, Jan. 21, 2026 (GLOBE NEWSWIRE) -- WeShop Holdings Limited (“WeShop” or the “Company”) (NASDAQ: WSHP), the world’s first community-owned social commerce platform, today announced retail partnerships with Booking.com, Hertz, Avis, Expedia, Samsonite, and CruiseDirect, enhancing WeShop’s offerings and providing shoppers with even more ways to shop.
As travelers begin planning winter and spring getaways, WeShop is partnering with leading travel and lifestyle brands to give consumers even more ways to earn WePoints through their shopping activity. Through these retail partnerships, WeShop brings trusted travel brands directly to its social commerce experience, turning vacation planning into an opportunity to earn rewards and get more value from every purchase.
“We’re thrilled to announce our network of travel and lifestyle partners at a time when consumers are actively planning winter escapes and spring break vacations,” said James Fox, head of commercial at WeShop. “By having these trusted brands in the WeShop ecosystem, we’re completely changing how consumers plan and book their travel. Now they can automatically earn WePoints at checkout, turning every purchase into the potential for real ownership.”
With this announcement, WeShop continues to broaden its retail network, offering customers in the U.S. and UK access to everything from sporting goods and health supplements to fine jewelry and luxury fashion. Shoppers can now enjoy ShareBack™ rewards, exclusively for the WeShop community, where users earn WePoints through shopping activity that may convert into ownership in WeShop.
This announcement demonstrates WeShop’s ongoing efforts to grow its network of retail partners and provide unmatched shopping and reward experiences to its users. Shoppers can access these retailers immediately through the WeShop app.
For more information on WeShop and its growing list of retail partners, visit https://we.shop/mobile-app/
About WeShop
WeShop Holdings Limited (NASDAQ: WSHP) is a pioneering social-commerce platform transforming retail through community ownership. Designed to merge shopping, sharing, and investing, WeShop rewards users with equity for their engagement through its proprietary ShareBack™ program, turning everyday purchases and referring friends who shop through the platform into real ownership. With partnerships spanning hundreds of top retailers and over a billion products, WeShop empowers users to build long-term wealth while discovering and sharing what they love. By combining e-commerce, social interaction, and user ownership, WeShop is leading a global retail revolution—where everyone can earn ownership in the company.
ShareBack™ Rewards
The offer and sale of WePoints is registered on a Registration Statement on Form F-1 originally filed on October 17, 2025 (the “ShareBack Prospectus”). Users may obtain a copy of the ShareBack Prospectus and enroll in the program through our website at https://investors.we.shop/sec-filings. This news release shall not constitute an offer to sell or the solicitation of an offer to buy any securities. The offer is being made only pursuant to the ShareBack Prospectus.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and are subject to the safe harbor created thereby under the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties, including the ability for the WeShop community to earn ownership in WeShop. These forward-looking statements are based on current expectations and WeShop assumes no obligation to update this information. In addition, the events described in these forward-looking statements may not actually arise or may occur in a different manner than anticipated as a result of various factors, including market conditions, as well as other factors described from time to time in WeShop's filings with SEC, including its Registration Statement on Form F-1 filed October 17, 2025 and any amendments thereto available at www.sec.gov.
Contacts
Press: weshop@skyya.com
Corporate: corporate@we.shop
Commercial: partnerships@we.shop
FAQ
What partnerships did WeShop announce on January 21, 2026 (WSHP)?
How do the new WeShop (WSHP) partnerships affect reward earnings?
When and where can customers use the new WeShop (WSHP) partners?
Does earning WePoints through WeShop (WSHP) change ownership terms?
What types of retailers did WeShop add to its network with the WSHP update?
