Willis partners with Crowd Safety to augment support for Crisis Management clients

Rhea-AI Summary

Willis (WTW) has announced a strategic partnership with Crowd Safety, a specialized team of consultants focusing on crowd safety management and event security. The collaboration aims to enhance Willis's crisis management services, particularly for clients handling events with 100,000+ attendees.

Crowd Safety brings expertise in strategic, tactical, and operational elements of crowd management, with their platform continuously evolving to address new challenges and emerging threats. The partnership will specifically benefit Willis's clients in the entertainment sector who face significant crowd security concerns.

The integration will complement Willis's existing in-house security risk advisory team, Alert:24, providing specialized safety and security strategies for large-scale events.

Positive

• Strategic expansion into crowd safety management services
• Access to expertise for events with 100,000+ attendance
• Enhanced service offering for entertainment sector clients

Negative

• None.

NEW YORK, Feb. 26, 2025 (GLOBE NEWSWIRE) -- Willis, a WTW business, (Nasdaq: WTW), today announced a partnership with Crowd Safety, a team of recognized experts in the strategic, tactical, and operational elements of crowd safety management and event security, of various high-profile events.

Crowd Safety brings to Willis a resolute team of consultants with strong backgrounds in crisis management, providing crowd safety management and security to events with crowds as large as 100,000+ people. Their platform of resources and services continually evolves to stay current with new events, strategies, and tactics, to stay ahead of the evolving challenges,

With credible experience focusing on crowd safety and emerging threats, the Crowd Safety team is committed to guiding clients in navigating the safety and security risks associated with large crowds, a specialized benefit Willis can now offer clients.

Steve Allen, CEO of Crowd Safety, commented, “We are thrilled to partner with Willis to complement the support services provided to Crisis Management clients. Our unique expertise around crowd safety management, and associated security concerns, will provide clients with a specialized add-on that augments the assistance Willis provides to clients.”

Fergus Critchley, Head of Crisis Management in North America, added, “I am eager to begin discussing the specialized safety and security strategies from Crowd Safety with our clients. We have many clients in the entertainment space with significant crowd security concerns, and the proven large-crowd safety measures from Crowd Safety demonstrate a swift, methodical approach to those concerns; and complements the skillset of our in-house security risk advisory team, Alert:24. I look forward to collaborating with the Crowd Safety team in supporting the safety and security needs of our clients.”

About WTW

At WTW (NASDAQ: WTW), we provide data-driven, insight-led solutions in the areas of people, risk, and capital. Leveraging the global view and local expertise of our colleagues serving 140 countries and markets, we help organizations sharpen their strategy, enhance organizational resilience, motivate their workforce, and maximize performance.

Working shoulder to shoulder with our clients, we uncover opportunities for sustainable success—and provide perspective that moves you. Learn more at wtwco.com.

About Crowd Safety

Crowd Safety provides clients with subject matter experts for crowd safety management, unbiased external crowd safety audits and approved Showstop® Procedure training solutions, accrued from decades of strategic, tactical, and operational experience, across national and international territories. 

The guiding principle of Crowd Safety is to mitigate foreseeable risk and undesirable occurrences, serving to enhance the safety of spectators and audiences alike within the sports & entertainment industry. To learn more, visit https://crowdsafety.org/

Media Contact

Douglas Menelly
Douglas.Menelly@wtwco.com | +1 (516) 972-0380

Arnelle Sullivan
Arnelle.Sullivan@wtwco.com | +1 (718) 208-0474

FAQ

What services will Crowd Safety provide to WTW's clients?

Crowd Safety will provide specialized crowd safety management and security services for events with 100,000+ attendees, focusing on strategic, tactical, and operational elements of crowd management.

How does the Crowd Safety partnership enhance WTW's existing services?

The partnership complements WTW's Alert:24 security risk advisory team and enhances crisis management services, particularly for entertainment sector clients dealing with large crowd events.

What is the target market for WTW's new crowd safety services?

The services primarily target entertainment sector clients managing large-scale events with significant crowd security concerns.

How will WTW's Crisis Management clients benefit from the Crowd Safety partnership?

Clients will receive specialized crowd safety and security strategies, access to expert consultants, and enhanced support for managing large-scale events with evolving security challenges.