Willamette Valley Vineyards Posts Results for 2025

Rhea-AI Summary

Willamette Valley Vineyards (NASDAQ: WVVI) reported results for the year ended December 31, 2025, showing a wider loss per common share of $0.64 versus $0.48 in 2024, a 33.3% increase in loss. Net sales fell to $37.20M from $39.78M, a 6.5% decline. Gross profit decreased to $22.49M and operating results swung to an operating loss of $1.44M versus operating income of $0.57M in 2024.

The company cited lower direct and distributor sales, higher selling costs, distributor changes, and weaker retail visitation as primary drivers.

Positive

• Gross profit of $22.49M in 2025
• Company implementing distributor changes and inventory transfers to address shipments

Negative

• Loss per share widened to $0.64, a 33.3% increase from 2024
• Net sales declined by 6.5% to $37.20M
• Operating results swung to an $1.44M loss from $0.57M income (down $2.01M)

Key Figures

Loss per share 2025: $0.64 Loss per share 2024: $0.48 Net sales 2025: $37,197,122 +5 more

8 metrics

Loss per share 2025 $0.64 Loss per common share after preferred dividends, year ended Dec 31, 2025

Loss per share 2024 $0.48 Loss per common share after preferred dividends, year ended Dec 31, 2024

Net sales 2025 $37,197,122 Net sales revenues, year ended Dec 31, 2025

Net sales 2024 $39,782,442 Net sales revenues, year ended Dec 31, 2024

Gross profit 2025 $22,492,520 Gross profit, year ended Dec 31, 2025

Gross profit 2024 $24,195,456 Gross profit, year ended Dec 31, 2024

SG&A 2025 $23,928,692 Selling, general and administrative expenses, year ended Dec 31, 2025

Income (loss) from operations 2025 $(1,436,172) Income (loss) from operations, year ended Dec 31, 2025

Market Reality Check

Price: $2.65 Vol: Volume 1,736 is 0.5x the ...

low vol

$2.65 Last Close

Volume Volume 1,736 is 0.5x the 20-day average of 3,506, indicating muted trading interest pre-release. low

Technical Price at $2.51 sits 65.04% below the 52-week high and below the 200-day MA at $3.73, reflecting a longer-term downtrend into weak FY2025 results.

Peers on Argus

WVVI gained 6% while several beverage peers in its winery/distillery group showe...

2 Up 1 Down

WVVI gained 6% while several beverage peers in its winery/distillery group showed mixed moves: some like BLNE and YHC appeared in momentum scans on the upside, while others such as IBG and SBEV were down. With no same-day peer news and divergent directions, the move screens as company-specific rather than sector-driven.

Historical Context

3 past events · Latest: Feb 10 (Neutral)

Pattern 3 events

Date	Event	Sentiment	Move	Catalyst
Feb 10	Sales reorganization	Neutral	+0.0%	Reorganized distribution and sales team to strengthen East Coast presence.
Nov 13	Quarterly results	Negative	-3.3%	Q3 2025 showed wider net loss and double‑digit sales decline versus 2024.
Nov 13	Preferred dividend	Positive	+7.0%	Declared $0.22 annual cash dividend on Series A Redeemable Preferred stock.

Pattern Detected

Recent news-driven moves have generally aligned with the tone of announcements: weak Q3 2025 results saw a negative reaction, while a preferred dividend announcement coincided with a gain. Today’s FY2025 loss expansion contrasts with the pre-release price strength.

Recent Company History

Over the past few months, Willamette Valley Vineyards reported softer fundamentals and strategic adjustments. On Nov 13, 2025, Q3 2025 results showed higher losses and lower sales, and the stock fell 3.26%. That same day, a preferred dividend announcement on WVVIP coincided with a 6.98% gain, showing investor interest in income securities. On Feb 10, 2026, the company realigned distribution and sales structure with no stock reaction. Today’s FY2025 results extend themes of declining sales and rising losses against this backdrop of restructuring.

Market Pulse Summary

This announcement details FY2025 pressure: loss per share widened to $0.64, net sales fell to $37.2M...

Analysis

This announcement details FY2025 pressure: loss per share widened to $0.64, net sales fell to $37.2M, and operations swung to a $(1.44M) loss as SG&A ticked higher. Management cited wholesaler challenges and softer consumer visitation, echoing earlier Q3 2025 weakness. Investors may track progress on distribution changes, trends in direct and distributor revenues, and future Form 10‑K disclosures to assess whether these headwinds stabilize or continue.

Key Terms

excise taxes, Form 10-K, EDGAR

3 terms

excise taxes financial

"a decrease in revenue from direct sales, net of excise taxes, of $1,013,762"

Excise taxes are charges levied by governments on specific goods, activities, or services—commonly on items like fuel, tobacco, alcohol, or certain manufacturing activities—paid by producers or sellers and often built into the final price. For investors, they matter because higher or changing excise taxes can raise a company’s costs, reduce consumer demand, or alter profit margins in affected industries, much like a hidden toll that changes the economics of doing business.

Form 10-K regulatory

"see our Annual Report on Form 10-K for the year ended December 31, 2025"

A Form 10-K is a comprehensive report that publicly traded companies are required to file annually with regulators. It provides a detailed overview of a company's financial health, operations, and risks, similar to a detailed health report. Investors use this information to assess the company's performance and make informed decisions about buying or selling its stock.

EDGAR regulatory

"as filed with the United States Securities and Exchange Commission on EDGAR."

EDGAR is a system used by companies to share important financial and business information with the public. It functions like an online filing cabinet where investors can access official reports and documents that help them understand a company's financial health and operations. This transparency allows investors to make more informed decisions, much like checking a company's report card before investing.

AI-generated analysis. Not financial advice.

SALEM, Ore., March 24, 2026 /PRNewswire/ -- Willamette Valley Vineyards, Inc. (NASDAQ: WVVI) (the "Company"), a leading Oregon producer of Pinot Noir, generated a loss per common share after preferred dividends of $0.64 and $0.48 for the years ended December 31, 2025 and 2024, respectively, an increase of $0.16, or 33.3%, for the year ended December 31, 2025 over the prior year period. The reason for this increase was a higher net loss in 2025 compared to 2024.

The Company had net sales revenues of $37,197,122 and $39,782,442 for the years December 31, 2025 and 2024, respectively, a decrease of $2,585,320, or 6.5%, for the year ended December 31, 2025 over the prior year period primarily as a result of a decrease in revenue from direct sales, net of excise taxes, of $1,013,762, or 4.8% in 2025 compared to 2024, and a decrease in revenue from sales to distributors of $1,571,558 or 8.5% in 2025 compared to 2024.

Gross profit was $22,492,520 and $24,195,456 for the years ended December 31, 2025 and 2024, respectively, a decrease of $1,702,936 or 7.0%, for the year ended December 31, 2025 over the prior year period. This decrease was primarily the result of lower sales revenues in 2025 compared to the prior year.

Selling, general and administrative expenses were $23,928,692 and $23,623,598 for the years ended December 31, 2025 and 2024, respectively, an increase of $305,094, or 1.3%, for the year ended December 31, 2025 over the prior year period. This increase was primarily as a result of higher selling costs in 2025.

Income(loss) from operations was $(1,436,172) and $571,878 for the years ended December 31, 2025 and 2024, respectively, a decrease of $2,008,030, for the year ended December 31, 2025 compared to the prior year period. This decrease was primarily the result of lower sales and higher selling expenses in 2025.

Jim Bernau, Founder and President of the Company said ""The challenges our wholesalers are facing are negatively impacting our shipments to them. We are making some distributor changes requiring inventory transfers and training new distributor sales teams. We are also seeing a decline in consumer visitations at our retail locations and are focusing on improving customer experiences which are intended to help us derive the highest retail performance possible."

For a complete discussion of the Company's financial condition and operating results, see our Annual Report on Form 10-K for the year ended December 31, 2025, as filed with the United States Securities and Exchange Commission on EDGAR. 

Willamette Valley Vineyards, Inc. is headquartered at its Estate Vineyard near Salem, Oregon. The Company's common stock is traded on NASDAQ (WVVI).

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, referred to as the "Securities Act", and Section 21E of the Securities Exchange Act of 1934, as amended, referred to as the "Exchange Act". These forward-looking statements involve risks and uncertainties that are based on current expectations, estimates and projections about the Company's business, and beliefs and assumptions made by management. Words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates", "predicts," "potential," "should," or "will" or the negative thereof and variations of such words and similar expressions are intended to identify such forward-looking statements. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including, but not limited to: availability of financing for growth, availability of adequate supply of high quality grapes, successful performance of internal operations, impact of competition, changes in wine broker or distributor relations or performance, impact of possible adverse weather conditions, impact of reduction in grape quality or supply due to disease or smoke from forest fires, changes in consumer spending, the reduction in consumer demand for premium wines, and the revenues or costs for any of our four new tasting rooms and restaurants exceeding our expectations. In addition, such statements could be affected by general industry and market conditions and growth rates, and general domestic economic conditions.

Many of these risks as well as other risks that may have a material adverse impact on our operations and business, are identified in Item 1A "Risk Factors" in our Annual Report on Form 10-K. 

The following is the Company's Statement of Operations for the year ended December 31, 2025 compared to the year ended December 31, 2024:

						Year ended
					December 31,
					2025		2024
SALES, NET					$    37,197,122		$    39,782,442
COST OF SALES					14,704,602		15,586,986
GROSS PROFIT					22,492,520		24,195,456
OPERATING EXPENSES:
	Sales and marketing				17,435,201		17,119,837
	General and administrative				6,493,491		6,503,761
		Total operating expenses			23,928,692		23,623,598
INCOME (LOSS) FROM OPERATIONS					(1,436,172)		571,858
OTHER INCOME (EXPENSE)
	Interest expense, net				(1,167,722)		(1,016,180)
	Other income, net				1,394,628		99,629
LOSS BEFORE INCOME TAXES					(1,209,266)		(344,693)
INCOME TAX BENEFIT					291,581		226,799
NET LOSS					(917,685)		(117,894)
Preferred stock dividends					(2,252,941)		(2,252,941)
LOSS APPLICABLE TO COMMON SHAREHOLDERS					$    (3,170,626)		$    (2,370,835)
Loss per common share after preferred dividends,
	basic and diluted				$                 (0.64)		$                 (0.48)
Weighted-average number of
	common shares outstanding, basic and diluted				4,970,118		4,964,529

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/willamette-valley-vineyards-posts-results-for-2025-302724016.html

SOURCE Willamette Valley Vineyards

FAQ

What caused Willamette Valley Vineyards (WVVI) to report a larger loss in 2025?

The larger loss was caused by lower sales and higher selling costs in 2025, per the company. According to the company, net sales fell 6.5% to $37.20M and selling, general and administrative expenses rose modestly, driving a larger net loss and wider EPS loss.

How did Willamette Valley Vineyards' (WVVI) net sales change in 2025 versus 2024?

Net sales decreased 6.5% to $37,197,122 in 2025 from $39,782,442 in 2024, according to the company. The decline reflected lower direct sales and distributor shipments, with direct sales down $1.01M and distributor revenue down $1.57M year over year.

What were Willamette Valley Vineyards' (WVVI) operating results for 2025?

Operating results swung to an operating loss of $1,436,172 in 2025 versus operating income of $571,878 in 2024, according to the company. The swing reflected lower gross profit and higher selling costs, reducing operating profitability by about $2.01M year over year.

How much did gross profit change for Willamette Valley Vineyards (WVVI) in 2025?

Gross profit declined to $22,492,520 in 2025 from $24,195,456 in 2024, a decrease of $1.70M, according to the company. The reduction was primarily driven by lower sales revenues in 2025 compared to the prior year period.

What operational steps is Willamette Valley Vineyards (WVVI) taking after the 2025 results?

The company is changing distributors, transferring inventory, training new distributor sales teams, and focusing on retail customer experience, according to the company. These actions aim to address shipment disruptions and improve retail visitation and performance.