MERRELL ANNOUNCES RICHARD McLEOD AS CHIEF MARKETING OFFICER
Rhea-AI Summary
Merrell, the leading hiking and outdoor footwear brand, has appointed Richard McLeod as Chief Marketing Officer. McLeod will report to Global Brand President Janice Tennant and lead Merrell's global marketing efforts to strengthen the brand's position in the outdoor active and lifestyle space.
McLeod brings over two decades of senior leadership experience, most recently serving as Vice President, Chief Marketing Officer at Champion, where he enhanced market presence through consumer insights and brand development. Previously, he held the position of Senior Vice President of Brand at Canada Goose, overseeing brand evolution and growth.
Positive
- Appointment of experienced CMO with over 20 years of senior leadership experience
- Strategic hire from major brands (Champion, Canada Goose) with proven track record in global brand building
- Addition of expertise in consumer insights and brand development to leadership team
Negative
- None.
News Market Reaction
On the day this news was published, WWW declined 1.44%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
"Rich is widely recognized as a consumer-obsessed leader and builder of talent with a track record of growing brands through strong consumer demand creation and retail execution," said Tennant. "Rich's depth of experience will help position Merrell for long-term growth."
McLeod's experience has spanned over two decades in senior leadership roles, and his career has been marked by a dedication to building globally recognized brands, fostering consumer connections, and driving strategic initiatives that deliver long-term growth and cultural relevance. He was most recently Vice President, Chief Marketing Officer at Champion, a global leader in iconic apparel brands, where he led the development of strategy and enhanced Champion's market presence using consumer insights, brand development, creative storytelling and innovation. Prior to Champion, McLeod was Senior Vice President of Brand at Canada Goose, responsible for brand evolution, growth and performance.
"I am thrilled to join Merrell, a brand with a rich heritage and global impact," said McLeod. "I look forward to developing world class marketing strategies that inspire more people to embrace the outdoors, connect with the brand, and drive the brand's future growth."
ABOUT MERRELL:
Merrell exists to share the simple power of being outside and is committed to building an inclusive and sustainable environment for future generations to enjoy. As the global leader in outdoor active footwear with the Moab hiking boot and Jungle Moc, Merrell is focused on merging performance, styling, and comfort to empower all people to explore the outdoors confidently. The brand was recently named Footwear News' 2022 Brand of the Year for promoting a more diverse vision of the outdoors. To Learn more about the brand, visit Merrell.com or follow us on social @Merrell. Merrell is a division of Wolverine World Wide, Inc. (NYSE: WWW), one of the world's leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children, and uniform footwear and apparel.
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SOURCE Merrell
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