Saucony® Announces Global Launch of the Endorphin Elite 2

Rhea-AI Summary

Saucony, a division of Wolverine World Wide, Inc. (NYSE: WWW), has announced the global launch of the Endorphin Elite 2 running shoe. This advanced super shoe features Saucony's new IncrediRUN™ foam technology, designed to provide exceptional energy return and cushioning for runners of all levels.

To celebrate the launch, Saucony is hosting an underground relay event called THE MAZE in Paris, bringing together top running crews from around the world. Similar events will be rolled out globally as the Endorphin franchise expands.

After a release in Summer 2024, the Endorphin Elite 2 will be available globally on March 1 at saucony.com and select retailers for $275.00. Tokyo customers can access it early on February 27 at Saucony's new Shibuya storefront and at the Tokyo Marathon Expo.

According to Brian Moore, Saucony's chief product officer, the shoe was developed in collaboration with elite athletes and offers benefits for both competitive racers and mid-pack runners seeking premium performance.

Positive

• New premium product launch expanding Saucony's footwear lineup
• Global marketing campaign with events in Paris and worldwide
• Premium pricing at $275.00 suggests strong margin potential
• Strategic early release in key market (Tokyo) aligned with Marathon Expo

Negative

• High price point ($275.00) may limit mass market adoption
• Competitive market for premium running shoes with established competitors

The game-changing super shoe features Saucony's all-new IncrediRUN™ foam, designed to unlock every runner's performance potential

ROCKFORD, Mich. , Feb. 25, 2025 /PRNewswire/ -- Whether aiming for a personal best or keeping pace with the local run crew, everyone aspires to feel fast. Hearing its consumer's aspirations, Saucony, a leading global performance running lifestyle brand, delivers with its highly anticipated global launch of the Endorphin Elite 2, a reimagined statement of both speed and style.

In the spirit of speed, Saucony developed a dynamic underground relay event in the heart of Paris to celebrate the launch of the Elite 2. This event will bring together some of the top running crews from around the world to compete in THE MAZE, the brand's challenge to push mind, body, and product beyond the possible. Symbolic of Saucony's commitment to community, THE MAZE will highlight leading lifestyle clubs as they participate in an exhilarating competition within a distinctive arena in Paris. For those unable to participate, Saucony plans to unveil similar events globally as the Endorphin franchise continues to expand.

"The Elite 2 represents a significant advancement in the super shoe category," said Brian Moore, chief product officer of Saucony. "In collaboration with our elite athletes, including Jared Ward, Malindi Elmore and Jackie Gaughan—who have all competed in the Endorphin Elite 2—we have created a truly world-class running experience. The IncrediRUN foam technology offers exceptional energy return and unmatched cushioning, ensuring that every stride feels effortless. It's an outstanding choice not only for elite racers but also for mid-pack runners looking for premium performance. Regardless of your running pace, this shoe provides a remarkably soft, bouncy feel and explosive rebound, making it the perfect companion for those aiming to elevate their game."

The top-tier racing shoe of the brand's award-winning Endorphin Collection is engineered with IncrediRUN, an innovative foam technology that provides outstanding energy return and unparalleled cushioning. While the Elite 2 delivers a new sensation of fast, its speed-forward silhouette embodies the distinct and dynamic aesthetic of the entire Endorphin lineup.

After a limited release in Summer 2024, Saucony will launch the Endorphin Elite 2 globally on March 1 at saucony.com and at select retailers at a suggested retail price of $275.00. Beginning February 27, the Endorphin Elite 2 will be available exclusively at Saucony's newly opened Tokyo storefront in Shibuya and at Saucony's booth during the Tokyo Marathon Expo.

For more information on the Endorphin Elite 2, please visit www.saucony.com.

About Saucony: Saucony, the 'Original Running Brand' and a division of Wolverine World Wide, Inc. (NYSE: WWW), is a leading global performance running brand that fuses innovation, style and culture. Widely recognized for award-winning technologies, including PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™, Saucony creates innovative technical and lifestyle footwear and apparel across Road, Trail and Originals. Founded in 1898, Saucony exists to inspire and enable people to live a better  life through running culture, self-expression and their impact on the world. For more information, visit www.saucony.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/saucony-announces-global-launch-of-the-endorphin-elite-2-302384282.html

SOURCE Saucony

FAQ

When will the Saucony Endorphin Elite 2 be available globally?

The Saucony Endorphin Elite 2 will be available globally on March 1, 2025, at saucony.com and select retailers. Tokyo customers can access it early on February 27 at Saucony's Shibuya storefront and at the Tokyo Marathon Expo.

What is the price of the new Saucony Endorphin Elite 2 running shoe?

The Saucony Endorphin Elite 2 will be sold at a suggested retail price of $275.00.

What new technology does the Saucony Endorphin Elite 2 feature?

The Endorphin Elite 2 features Saucony's all-new IncrediRUN™ foam technology, which provides outstanding energy return and unparalleled cushioning, designed to deliver a soft, bouncy feel and explosive rebound for runners.

How is Wolverine World Wide (NYSE: WWW) celebrating the launch of the Endorphin Elite 2?

Wolverine World Wide's Saucony division is celebrating with a dynamic underground relay event called THE MAZE in Paris, bringing together top running crews to compete. Similar events will be rolled out globally as the Endorphin franchise expands.

Which athletes collaborated with Saucony to develop the Endorphin Elite 2?

Saucony collaborated with elite athletes including Jared Ward, Malindi Elmore, and Jackie Gaughan, who have all competed in the Endorphin Elite 2, to create the running shoe.