Saucony® Unveils Saucony SILO: A New Pinnacle in Luxury Footwear
Rhea-AI Summary
Saucony, a division of Wolverine World Wide (NYSE: WWW), has unveiled Saucony SILO, a new luxury footwear collection that combines heritage design with high-fashion elements. The SS25 collection, initially previewed at Paris Fashion Week in January 2025, will launch globally on April 17, 2025.
The collection features five premium silhouettes: Grid X Ultra S, 586i S, Gripper S, Kinvara 1 S, and Endorphin Elite 2 S. Each design incorporates advanced material innovation and performance technology, blending luxury with functionality. The collection will be available through select retailers and online at sauconysilo.com.
Positive
- Entry into the premium luxury footwear market segment, potentially enabling higher profit margins
- Strategic brand elevation through Paris Fashion Week showcase
- Leveraging existing technology and heritage designs to create new revenue streams
Negative
- None.
News Market Reaction
On the day this news was published, WWW gained 2.37%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
The SS25 collection will be available globally on April 17
"This collection represents a bold leap forward for the brand, where high-end fashion and the latest in footwear technology come together to create something unique," said Brian Moore, Chief Product Officer at Saucony. "We're not just designing shoes; we're crafting a future-focused experience that speaks to today's consumer who values both modern innovation and sophisticated styling."
Originally previewed in January 2025 at Paris Fashion Week, the SS25 collection features five pinnacle silhouettes, the Grid X Ultra S, 586i S, Gripper S, Kinvara 1 S and the Endorphin Elite 2 S. Each pair is crafted using the latest in material innovation and performance technology, ensuring the SILO collection is more than a statement in design but also in comfort and functionality.
Paul Ruffles, Creative Director of Saucony SILO, explains, "In my view, the Grid X Ultra S is the best expression of Saucony SILO. We utilized elements of our latest technology, paired it with Saucony's heritage, and recontextualized it with a modern, luxurious approach. It perfectly represents the creation of something that feels innovative and relevant and can stand confidently at the intersection of modern footwear design and high-end fashion."
The collection launches globally on April 17, 2025, at select retailers and online at www.sauconysilo.com. For more information, visit and follow @saucony.silo.
About Saucony: Saucony, the 'Original Running Brand' and a division of Wolverine World Wide, Inc. (NYSE: WWW), is a leading global performance running brand that fuses innovation, style and culture. Widely recognized for award-winning technologies including PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™, Saucony creates innovative technical and lifestyle footwear and apparel across Road, Trail and Originals. Founded in 1898, Saucony exists to inspire and enable people to live a better life through running culture, self-expression and their impact on the world. For more information, visit www.saucony.com.
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SOURCE Saucony
FAQ
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