Sweaty Betty Expands U.S. Presence With Two New Stores
Sweaty Betty, the London-based women's activewear brand owned by Wolverine World Wide (NYSE: WWW), announces expansion with two new U.S. stores in Chicago's Southport neighborhood and Washington, D.C.'s Georgetown area, opened on November 16 and 18, 2024. The brand is also growing in the United Kingdom with new locations in Cardiff and Westfield London, bringing its UK store count to 85. The new U.S. stores will feature Sweaty Betty's premium activewear collection, combining feminine design with technical performance.
Sweaty Betty, il marchio londinese di abbigliamento attivo per donne, di proprietà di Wolverine World Wide (NYSE: WWW), annuncia un'espansione con due nuovi negozi negli Stati Uniti, situati nel quartiere Southport di Chicago e nell'area di Georgetown a Washington, D.C., aperti il 16 e il 18 novembre 2024. Il marchio sta anche crescendo nel Regno Unito con nuove aperture a Cardiff e Westfield London, portando il numero totale dei negozi nel Regno Unito a 85. I nuovi negozi americani presenteranno la collezione premium di abbigliamento attivo di Sweaty Betty, che combina design femminile e prestazioni tecniche.
Sweaty Betty, la marca londinense de ropa activa para mujeres propiedad de Wolverine World Wide (NYSE: WWW), anuncia su expansión con dos nuevas tiendas en EE. UU. en el barrio de Southport en Chicago y en la zona de Georgetown en Washington, D.C., abiertas el 16 y 18 de noviembre de 2024. La marca también está creciendo en el Reino Unido con nuevas ubicaciones en Cardiff y Westfield Londres, llevando su cuenta total de tiendas en el Reino Unido a 85. Las nuevas tiendas en EE. UU. ofrecerán la colección premium de ropa activa de Sweaty Betty, que combina un diseño femenino con un rendimiento técnico.
스웨티 베티, 런던 기반의 여성 액티브웨어 브랜드로, 울버린 월드 와이드 (NYSE: WWW)의 소유하에 있으며, 미국 시카고 남부 포트 지역과 워싱턴 D.C.의 조지타운 지역에 각각 새로운 매장을 2024년 11월 16일과 18일에 오픈한다고 발표했습니다. 이 브랜드는 카디프와 웨스트필드 런던에 신규 매장이 생며 영국 내 매장 수를 85개로 늘립니다. 미국의 새 매장에서는 스웨티 베티의 프리미엄 액티브웨어 컬렉션을 선보이며, 여성스러운 디자인과 기술적 성능을 결합합니다.
Sweaty Betty, la marque londonienne de vêtements actifs pour femmes, appartenant à Wolverine World Wide (NYSE: WWW), annonce son expansion avec deux nouveaux magasins aux États-Unis dans le quartier Southport de Chicago et dans le secteur de Georgetown à Washington, D.C., ouverts les 16 et 18 novembre 2024. La marque se développe également au Royaume-Uni avec de nouveaux emplacements à Cardiff et Westfield Londres, portant son nombre total de magasins au Royaume-Uni à 85. Les nouveaux magasins américains proposeront la collection premium de vêtements actifs de Sweaty Betty, alliant design féminin et performance technique.
Sweaty Betty, die in London ansässige Marke für Frauen-Aktivbekleidung, die im Besitz von Wolverine World Wide (NYSE: WWW) ist, kündigt die Eröffnung von zwei neuen Filialen in den USA im Southport-Viertel von Chicago und im Georgetown-Viertel von Washington, D.C. an, die am 16. und 18. November 2024 eröffnet werden. Die Marke wächst auch im Vereinigten Königreich mit neuen Standorten in Cardiff und Westfield London und erhöht damit ihre Zahl an Geschäften im Vereinigten Königreich auf 85. Die neuen US-Filialen werden die hochwertige Activewear-Kollektion von Sweaty Betty präsentieren, die feminines Design und technische Leistung kombiniert.
- Expansion into key U.S. markets with two new retail locations
- Continued growth in UK market with two additional stores
- Strong UK presence with 85 total stores
- None.
Insights
The expansion of Sweaty Betty into Chicago and Washington D.C. represents a strategic but modest growth initiative for Wolverine World Wide. While new store openings indicate business development, the scale of this expansion (2 U.S. stores) is relatively small for a
The brand's simultaneous expansion in the UK (adding 2 more locations to their existing 85 stores) shows continued focus on their home market. These openings, while positive for brand presence, are unlikely to materially impact WWW's near-term financial performance. The premium positioning and female-focused strategy could help differentiate the brand, but significant market share gains would require more aggressive expansion.
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For more information about Sweaty Betty, please visit sweatybetty.com.
About Sweaty Betty: We've been on a global mission to empower women through fitness and beyond since we burst onto the scene as the OG of female-first activewear back in 1998. By uniting a global community of women – our sisterhood – together we encourage one another to embrace our bodies and everything we can do with them.
Famed for our eye-catching prints and supportive shapes, our feel-good leggings fuse performance and style through technical fabrics that keep up with you. With over 8,000 five-star reviews, our bestselling Power legging is your 'squat-proof' do-it-all legging for Hiit, studio and hikes, while our Zero Gravity run tights were voted 'Best Leggings' by Women's Running Awards.
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SOURCE Sweaty Betty
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