Wolverine Releases Limited-Edition University of Michigan Maker Wedge Boot Just in Time for Tailgate Season

Rhea-AI Summary

Wolverine (NYSE:WWW) has announced the launch of a limited-edition University of Michigan Maker Wedge Boot, priced at $169.95. The collaboration combines Wolverine's work boot expertise with University of Michigan's football heritage.

The company has also secured NIL partnerships with Michigan football players Rod Moore (Defensive Back) and Jordan Marshall (Running Back) for the product launch. The boot features premium waterproof leather, moisture-wicking lining, and Maize & Blue Collar details, targeting both worksite and tailgate occasions.

News Market Reaction – WWW

-1.55%

1 alert

-1.55% News Effect

On the day this news was published, WWW declined 1.55%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

America's leading work boot brand celebrates skill and grit with new wedge boot alongside two University of Michigan football players

ROCKFORD, Mich., Sept. 25, 2025 /PRNewswire/ -- America's leading work boot brand, is launching a limited-edition boot with America's winningest college football brand. Wolverine® is partnering with the University of Michigan for the new Wolverine x Valiant University of Michigan Maker Wedge Boot. Bringing together the skill it takes to specialize in your field and the blue-collar grit required to perform at the top of your game, this boot is for Wolverine fans everywhere – from the jobsite to the tailgate. Wolverine is also partnering with two University of Michigan skill position football players in an NIL deal – Rod Moore, Defensive Back, and Jordan Marshall, Running Back – for the launch.

"We make boots for skilled tradesmen and women who perform at the top of their field – those who specialize in detail and accuracy, just like so many on the football field," said Scott Schoessel, Chief Marketing Officer for Wolverine Boots. "Partnering with Rod and Jordan – two players who epitomize skill and grit – to release this new boot is an honor for us."

With classic styling and Maize & Blue Collar details, this boot will take you everywhere you need to go, whether honing your craft or cheering on your favorite team.

• Premium waterproof full-grain leather
• Breathable waterproof membrane with moisture wicking mesh lining
• Removable lightweight ETPU footbed for added cushioning and support
• Lightweight rubberlon wedge outsole allows for flexibility and added cushioning
• Lightweight cement construction
• Steel shank for increased support

The Wolverine x Valiant University of Michigan Maker Wedge Boot is available for purchase for $169.95 on wolverine.com. 

ABOUT WOLVERINE
Wolverine, America's leading work boot brand, is on a mission to honor the spirit and tenacity of the American worker and build the next generation of skilled trades people. Taking pride in crafting durable boots with unrivaled craftsmanship and the highest quality materials, Wolverine is dedicated to serving hardworking people all over the world. Through Project Bootstrap, Wolverine has contributed over $2 million to organizations in support of the skilled trades. For more information, visit www.wolverine.com. Wolverine is a division of Wolverine World Wide, Inc. (NYSE: WWW)

View original content to download multimedia:https://www.prnewswire.com/news-releases/wolverine-releases-limited-edition-university-of-michigan-maker-wedge-boot-just-in-time-for-tailgate-season-302566255.html

SOURCE Wolverine

FAQ

What is the price of the new Wolverine University of Michigan Maker Wedge Boot?

The limited-edition boot is available for purchase at $169.95 on wolverine.com.

Which University of Michigan players partnered with Wolverine for the boot launch?

Wolverine partnered with Rod Moore (Defensive Back) and Jordan Marshall (Running Back) in an NIL deal for the launch.

What are the key features of the Wolverine University of Michigan boot?

The boot features premium waterproof full-grain leather, breathable waterproof membrane, moisture-wicking mesh lining, removable ETPU footbed, rubberlon wedge outsole, and steel shank support.

Where can I buy the Wolverine University of Michigan Maker Wedge Boot?

The limited-edition boot is available for purchase exclusively on wolverine.com.