Wolverine Worldwide Appoints Justin Cupps as Work Group President

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11/05/2025 - 04:15 PM

Key Leadership Role Will Support Company’s Brand-Led, Consumer-Obsessed Business Transformation

ROCKFORD, Mich.--(BUSINESS WIRE)-- Wolverine World Wide, Inc. (NYSE: WWW), one of the world’s leading designers, marketers, and licensors of footwear and apparel, today announced the appointment of Justin Cupps as President of its Work Group. In this key leadership role, he will oversee Wolverine, Bates, CAT Footwear, Harley-Davidson Footwear, HyTest, and Merrell Work; he will report directly to Chris Hufnagel, President and Chief Executive Officer of Wolverine Worldwide, and join the Company’s Executive Team.

“Justin is a proven leader with deep experience and expertise in brand building, go-to-market commercial strategies, and driving growth,” said Hufnagel. “His entrepreneurial spirit and team-first approach make him an ideal fit to lead the Work Group today as we drive to build awesome products and tell amazing stories – focused squarely on our consumer and ultimately delivering value to our shareholders.”

Cupps joins Wolverine Worldwide with nearly 30 years of experience driving growth and innovation across global consumer brands such as Under Armour, adidas, GANT and AND 1. Most recently, he served as Senior Vice President of North America Sport Performance Brands at EssilorLuxottica, where he led a $1.25 billion portfolio anchored by Oakley and Costa del Mar.

“Wolverine Worldwide is at an inflection point, and I’m thrilled to be joining the team,” said Cupps. “The Work Group brands possess tremendous heritage and authenticity, and at the same time are leaders in the industry today. I believe there’s tremendous opportunity and potential for these iconic brands and I’m energized by the journey ahead, including the chance to shape their great future while helping write the next amazing chapter for the Company.”

ABOUT WOLVERINE WORLDWIDE

Founded in 1883, Wolverine World Wide, Inc. (NYSE:WWW) is one of the world’s leading designers, marketers, and licensors of branded casual footwear and apparel, performance outdoor and athletic footwear and apparel, kids’ footwear, industrial work boots and apparel, and uniform footwear. The Company’s portfolio includes Merrell®, Saucony®, Sweaty Betty®, Hush Puppies®, Wolverine®, Chaco®, Bates®, HYTEST®, and Stride Rite®. Wolverine Worldwide is also the global footwear licensee of the popular brands Cat® and Harley-Davidson®. Based in Rockford, Michigan, for more than 140 years, the Company's products are carried by leading retailers in the U.S. and globally in approximately 170 countries and territories. Wolverine Worldwide is a Great Place to Work® Certified™ company. For additional information, please visit our website, www.wolverineworldwide.com.