TEN Holdings and V-Cube Partner to Deliver Advanced Enterprise Communication Technology to the North American Market

Rhea-AI Summary

TEN Holdings (Nasdaq:XHLD) announced on October 15, 2025 a strategic collaboration with controlling stockholder V-Cube to deliver enterprise-grade virtual event and communication technology across North America.

The partnership combines V-Cube's broadcast-quality, scalable platform with TEN Holdings' North American client relationships to target the USD 34.39 billion North American virtual events market (2024). The offering emphasizes secure, customizable, interactive virtual and hybrid events, large-concurrent-user scalability, and engagement analytics to drive premium revenue streams and digital transformation for enterprises.

Insights

Market Strategy Analyst

Partnership expands addressable enterprise events market; commercial outcomes depend on execution, sales motion, and measurable adoption.

The agreement combines TEN Holdings distribution with V-Cube technology to target the $34.39 billion North American virtual events opportunity; this creates a clear route to sell higher‑margin, engagement‑focused solutions into existing enterprise accounts.

Key dependencies include successful technical integration, channel enablement, pricing that enterprises accept, and the sales team converting pipeline into contracted revenue; failure in any area will blunt commercial impact. Monitor contract signings, pilot deployments, customer references, and any announced revenue or ARR milestones over the next 6–18 months (Oct. 15, 2025 to mid‑2027) to assess realisation.

Product & Integration Strategist

Technology fit appears strong for large-scale, interactive events; operational risk centers on delivery, scalability, and analytics adoption.

V‑Cube's platform is presented as broadcast‑quality and scalable for thousands of concurrent users; integrating that platform with Ten Events' services could differentiate offerings beyond basic meeting tools and enable packaged event products for enterprise use cases like corporate communications and training.

Execution risks include platform integration, security/compliance alignment with enterprise IT, localization/customization needs, and post‑sale support capacity. Watch for announced pilot customers, uptime/scale benchmarks, security certifications, and commercialization timelines within 6–12 months to judge technical and go‑to‑market success.

Strategic collaboration positions TEN Holdings as a leader in digital transformation for enterprises across the $34.4 billion North American virtual events industry

LANGHORNE, Pa., Oct. 15, 2025 /PRNewswire/ -- TEN Holdings, Inc. (Nasdaq: XHLD) ("TEN Holdings" or the "Company"), through its subsidiary, Ten Events, Inc., a provider of event planning, production, and broadcasting services, today announces a strategic agreement with V-Cube, Inc., its controlling stockholder and a leader in the global virtual events industry in Japan and Singapore.

Key Highlights

• TEN Holdings and V-Cube are unifying their respective technologies and expertise to deliver advanced communication and event technology tailored for the North American enterprise market, valued at USD 34.39 billion in 2024 (Grand View Research).
  
  
• The collaboration combines V-Cube's proven global virtual event technologies with TEN Holdings' established presence and enterprise relationships across North America.
  
  
• The partnership enables organizations to host broadcast-quality, scalable, and interactive virtual and hybrid events that extend far beyond traditional meeting platforms like Zoom, Google Meet, or Microsoft Teams.
  
  
• This initiative positions TEN Holdings as a leader in enterprise digital transformation, driving new revenue streams through premium, engagement-driven event solutions.

Delivering Advanced Technology to North America

The collaboration is focused on deploying V-Cube's enterprise-grade event technology across North America, empowering organizations with scalable, secure, and customizable communication tools. By integrating V-Cube's advanced platform with TEN Holdings' market reach, the partnership delivers enterprise-grade digital experiences that enhance engagement, boost productivity, and drive measurable business outcomes.

V-Cube's platform is engineered for large-scale virtual and hybrid events, corporate communications, and professional training—applications where reliability, interactivity, and brand control are essential. With broadcast-quality streaming, proven scalability for thousands of concurrent users, and robust engagement analytics, the platform enables enterprises to execute high-impact digital events that generate tangible ROI.

Strategic Positioning for Growth

Through this partnership, TEN Holdings will introduce next-generation communication and event solutions purpose-built for North American enterprises seeking to enhance digital engagement and operational efficiency. The initiative supports TEN Holdings' strategy to expand its technology portfolio and capture new revenue opportunities within the rapidly growing enterprise communications and virtual events sector.

Randolph Wilson Jones III, Chief Executive Officer of TEN Holdings, Inc. commented, "This alignment represents a defining moment in TEN Holdings' growth strategy. By leveraging V-Cube's proven technologies, we are accelerating the development of products & tools that not only enhance our client offerings but also unlock entirely new revenue generating opportunities in the North American market."

Naoaki Mashita, President & Group CEO of V-Cube, Inc., added, "At V-Cube, it has always been our goal to revolutionize the way in which people communicate and collaborate. By aligning more closely with TEN Holdings, we are expanding our ability to reach new markets and deliver advanced communication solutions that empower organizations to host more reliable, engaging, and impactful events."

About V-Cube, Inc.

V-Cube's mission is to "Provide Even Opportunity to Everybody." By creating an environment where people can communicate anytime and anywhere, V-cube is working to eliminate the diverse inequalities that arise from time and distance constraints. Through visual communication, the company aims to reduce the time and distance between people and interact, resolve social issues such as a declining birthrate, an aging society, long working hours, and disparities in education and healthcare, ultimately realizing a society in which all people can equally earn opportunities.

About TEN Holdings, Inc.

Through its subsidiary, Ten Events, Inc., TEN Holdings provides event planning, production, and broadcasting services headquartered in Pennsylvania. The Company produces virtual, hybrid, and physical events. Virtual and hybrid events involve planning, production, broadcasting, and continuing education services, all supported by the Company's proprietary Xyvid Pro Platform. Physical events mainly involve live streaming and video recording of in-person events.

TEN Holdings is a "controlled company" under Nasdaq Marketplace Rules. Its controlling stockholder, V-Cube, Inc., a Japanese company listed on the Tokyo Stock Exchange, holds approximately 59.8% of the Company's voting power.

To learn more, visit www.tenholdingsinc.com.

FORWARD-LOOKING STATEMENTS

Certain statements contained in this press release about future expectations, plans and prospects, as well as any other statements regarding matters that are not historical facts, may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. The words "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "will," "would" and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including, but not limited to: the uncertainties related to market conditions and other factors discussed in the "Risk Factors" section of the Company's most recent Annual Report on Form 10-K filed with the U.S. Securities and Exchange Commission  (the "SEC") and other filings with the SEC. For these reasons, among others, investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. Any forward-looking statements contained in this press release speak only as of the date hereof, and TEN Holdings, Inc. specifically disclaims any obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by law.

For more information, please contact:

Investor Relations Contact:
Chad McNeal
Email: hello@tenholdingsinc.com

Investor Relations Inquiries:
Skyline Corporate Communications Group, LLC
Scott Powell, President
1177 Avenue of the Americas, 5th Floor
New York, New York 10036
Office: (646) 893-5835
Email: info@skylineccg.com

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SOURCE TEN Holdings, Inc.

FAQ

What did TEN Holdings (XHLD) announce on October 15, 2025?

TEN Holdings announced a strategic collaboration with controlling stockholder V-Cube to deploy enterprise-grade virtual event technology across North America.

How large is the North American virtual events market targeted by XHLD and V-Cube?

The companies cited a North American virtual events market valued at USD 34.39 billion in 2024.

What features will the V-Cube platform bring to TEN Holdings' North American clients?

Broadcast-quality streaming, scalability for thousands of concurrent users, robust engagement analytics, security, and customizable event controls.

How does the TEN Holdings and V-Cube partnership affect XHLD's growth strategy?

The collaboration is designed to expand TEN Holdings' technology portfolio and create new premium, engagement-driven revenue streams in enterprise communications.

Will TEN Holdings integrate V-Cube technology into existing services for enterprises?

Yes; the partnership aims to integrate V-Cube's platform with TEN Holdings' market presence to offer scalable, secure, and customizable virtual and hybrid event solutions.

Who commented on the strategic agreement between TEN Holdings and V-Cube?

TEN Holdings CEO Randolph Wilson Jones III and V-Cube President & Group CEO Naoaki Mashita provided comments on the collaboration.