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Xponential Fitness, Inc. Announces Divestiture of Row House

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Xponential Fitness (NYSE: XPOF) announced the divestiture of its Row House brand to Extraordinary Brands.

According to Interim CEO Brenda Morris, this move will allow the company to focus on the core brands that align best with their portfolio.

Xponential Fitness assures a seamless transition for Row House franchisees and confirms that this divestiture will not significantly impact revenue or EBITDA for 2024.

The company’s 2024 financial guidance remains unchanged, but specific terms of the transaction have not been disclosed.

Positive
  • Divestiture allows focusing on core brands.
  • Seamless transition for Row House franchisees.
  • No material impact on 2024 revenue or EBITDA.
  • 2024 guidance remains unchanged.
Negative
  • Terms of the transaction not disclosed, lacking transparency.

Xponential Fitness's decision to divest Row House may reflect a strategic realignment in their portfolio. By shedding brands that might not be core to their growth strategy, they could be aiming to streamline operations and focus on higher-yielding segments. This move indicates a targeted approach to managing their franchises, likely aiming to bolster the performance of their remaining brands. This is particularly interesting in the fitness industry, where specialization can often lead to better consumer loyalty and market positioning.

For retail investors, it's important to note that the company has emphasized that this divestiture won't materially affect revenue or EBITDA in 2024. This suggests that Row House may not have been a substantial contributor to their financials, or that the company has already planned for ways to offset any potential loss. Keeping an eye on how Xponential reallocates its resources and whether this results in enhanced performance for their other brands will be key for evaluating future growth prospects.

From a financial standpoint, the divestiture of Row House could be seen as a neutral to slightly positive development. Given that the company has stated that 2024 revenue and EBITDA guidance remains unchanged, it appears that Row House's contribution to the overall financials was not significant. This could imply that the brand may have been underperforming or not aligned with the company's strategic priorities.

The lack of disclosed terms for the transaction leaves some uncertainty, but the assurance that it won't impact financial forecasts is a stabilizing factor. Investors should consider whether Xponential Fitness can leverage this divestiture to improve operational efficiencies and focus on more lucrative segments. Additionally, monitoring any future acquisitions or internal investments will provide a clearer picture of how they intend to drive growth.

IRVINE, Calif.--(BUSINESS WIRE)-- Xponential Fitness, Inc. (NYSE: XPOF) (the “Company” or “Xponential Fitness”), one of the leading global franchisors of boutique health and wellness brands, today announced it has completed the divestiture of its brand Row House to Extraordinary Brands.

“The divestiture of Row House will further allow us to prioritize our time and resources on the brands that best fit our portfolio,” said Brenda Morris, Interim CEO of Xponential Fitness. “We look forward to continuing to provide a high-level of support for our franchisees as we execute against our strategic growth drivers.”

Xponential will work closely with Extraordinary Brands to ensure a seamless transition experience for Row House franchisees. The divestiture of Row House is not expected to materially impact revenue or EBITDA in 2024, and 2024 guidance remains unchanged. Terms of the transaction were not disclosed.

About Xponential Fitness, Inc.

Xponential Fitness, Inc. (NYSE: XPOF) is one of the leading global franchisors of boutique health and wellness brands. Through its mission to make health and wellness accessible to everyone, the Company operates a diversified platform of ten brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, strength training, metabolic health, and yoga. In partnership with its franchisees, Xponential offers energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations throughout the U.S. and internationally, with franchise, master franchise and international expansion agreements in 49 U.S. states and 22 additional countries. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; CycleBar, the largest indoor cycling brand in the United States; StretchLab, the largest assisted stretching brand in the United States offering one-on-one and group stretching services; AKT, a dance-based cardio workout combining toning, interval and circuit training; YogaSix, the largest yoga brand in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and the largest Barre brand in the United States; Rumble, a boxing-inspired full body workout; BFT, a functional training and strength-based program; and Lindora, a leading provider of medically guided wellness and metabolic health solutions. For more information, please visit the Company’s website at xponential.com.

Forward-Looking Statements

This press release contains forward-looking statements that are based on current expectations, estimates, forecasts and projections of future performance based on management’s judgment, beliefs, current trends, and anticipated financial performance. These forward-looking statements include, without limitation, statements relating to divestiture of the Row House brand and expected business and financial benefits resulting from the divestiture. Forward-looking statements involve risks and uncertainties that may cause actual results to differ materially from those contained in the forward-looking statements. These factors include, but are not limited to, our relationships with master franchisees, franchisees and international partners; difficulties and challenges in opening studios by franchisees; the ability of franchisees to generate sufficient revenues; risks relating to expansion into international markets; loss of reputation and brand awareness; general economic conditions and industry trends; and other risks as described in our SEC filings, including our Annual Report on Form 10-K for the full year ended December 31, 2023 filed by Xponential with the SEC and other periodic reports filed with the SEC. Other unknown or unpredictable factors or underlying assumptions subsequently proving to be incorrect could cause actual results to differ materially from those in the forward-looking statements. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, level of activity, performance, or achievements. You should not place undue reliance on these forward-looking statements. All information provided in this press release is as of today’s date, unless otherwise stated, and Xponential undertakes no duty to update such information, except as required under applicable law.

Addo Investor Relations

investor@xponential.com

(310) 829-5400

Source: Xponential Fitness, Inc.

FAQ

What is the impact of Xponential Fitness's divestiture of Row House on 2024 revenue?

The divestiture is not expected to materially impact Xponential Fitness's revenue for 2024.

Will the divestiture of Row House affect Xponential Fitness's EBITDA in 2024?

The divestiture is not expected to materially impact Xponential Fitness's EBITDA for 2024.

Who acquired the Row House brand from Xponential Fitness?

Extraordinary Brands acquired the Row House brand from Xponential Fitness.

What is the strategic reason behind Xponential Fitness divesting Row House?

The divestiture allows Xponential Fitness to prioritize time and resources on brands that best fit its portfolio.

Will Row House franchisees experience any disruption due to the divestiture?

Xponential Fitness assures a seamless transition experience for Row House franchisees.

Xponential Fitness, Inc.

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