Dentsply Sirona and Benco Dental Announce Expanded Partnership to Include Dental Technology Solutions
Rhea-AI Summary
Dentsply Sirona (Nasdaq: XRAY) and Benco Dental announced an expanded partnership on Jan 13, 2026 where Benco will begin offering Dentsply Sirona’s full dental technology portfolio to US customers, in addition to consumables.
Available products include CEREC systems and blocks, intraoral scanners Primescan/Primescan 2, and extraoral imaging Axeos and Orthophos. Benco will open dedicated Dentsply Sirona experiences in three CenterPoint showrooms near Los Angeles, Dallas, and the NYC–Philadelphia area to support digital adoption and hands-on demos.
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News Market Reaction
On the day this news was published, XRAY declined 2.96%, reflecting a moderate negative market reaction. Our momentum scanner triggered 2 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $77M from the company's valuation, bringing the market cap to $2.52B at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
XRAY was down 2.19% with elevated volume, while key peers showed mixed moves: NVST -0.9%, LMAT -0.67%, ICUI -2.18%, MMSI -3.26%, and WRBY sharply higher at +7.78%. The mixed peer performance and lack of momentum scanner flags suggest this action was more stock-specific than sector-driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 06 | Conference presentation | Neutral | +0.0% | Announcement of J.P. Morgan Healthcare Conference presentation and strategy update. |
| Dec 15 | Dividend declaration | Positive | -1.5% | Quarterly cash dividend of $0.16 per share announced for shareholders. |
| Nov 06 | Earnings results | Negative | -12.7% | Q3 2025 results with net loss and lowered full-year sales and EPS guidance. |
| Oct 08 | Earnings call setup | Neutral | -1.3% | Scheduling of Q3 2025 earnings conference call and webcast details. |
| Oct 02 | Leadership change | Positive | +0.1% | Appointment of Aldo M. Denti as Chief Commercial Officer to enhance customer focus. |
Recent news flow shows mostly neutral-to-positive announcements, with the largest negative price reaction tied to weak Q3 2025 earnings and guidance. Other corporate and conference updates have generally seen modest or flat reactions, indicating investors reacted most strongly to fundamental financial results.
Over the past several months, Dentsply Sirona has focused on its Connected Dentistry strategy and a return-to-growth plan, highlighted at the J.P. Morgan conference on Jan 13, 2026. The company maintained a quarterly dividend of $0.16 per share and reported Q3 2025 net sales of $904 million with a $427 million net loss and significant impairment charges. Leadership changes, including a new Chief Commercial Officer and CFO transition, frame today’s Benco partnership as part of a broader commercial and strategic realignment.
Market Pulse Summary
This announcement expands Dentsply Sirona’s long-standing Benco Dental relationship to include a full suite of connected technologies, from CEREC chairside systems to intraoral scanners and extraoral imaging. It reinforces the company’s Connected Dentistry strategy and follows earlier disclosures on a return-to-growth plan, Q3 2025 financials, and commercial leadership changes. Investors may watch how this partnership influences digital equipment adoption, utilization of showroom experiences in 3 CenterPoint locations, and longer-term sales trends.
Key Terms
chairside manufacturing technical
intraoral scanners medical
extraoral imaging systems medical
AI-generated analysis. Not financial advice.
Benco Dental will offer Dentsply Sirona’s full portfolio of dental technology solutions, in addition to the consumables portfolio. Expanding the decades-long relationship reflects a shared vision to advance connected dentistry by facilitating access to an integrated ecosystem that connects devices, software, and people—from scanning to designing and manufacturing—for greater efficiency and better patient outcomes.
CHARLOTTE, N.C., Jan. 13, 2026 (GLOBE NEWSWIRE) -- DENTSPLY SIRONA Inc. (“Dentsply Sirona”) (Nasdaq: XRAY), the world’s largest diversified manufacturer of professional dental products and technologies, and Benco Dental, the nation’s largest family-owned dental company, announced today a new chapter in their existing partnership. In the coming months, Benco Dental will start offering Dentsply Sirona’s comprehensive suite of connected technology solutions for US customers, including the transformative CEREC system and CEREC blocks, a rock-solid foundation for today’s most advanced chairside manufacturing workflows. Additional Dentsply Sirona equipment that will be available through Benco Dental includes intraoral scanners like Primescan and Primescan 2, and extraoral imaging systems such as Axeos and Orthophos, among others.
Benco Dental has partnered with Dentsply Sirona for decades as a trusted distributor of consumable products across endodontic, restorative, preventive, and dental instruments categories. The newly announced technology collaboration represents a natural next step in that relationship, building on an established foundation of trust, shared values, and support for customers. By combining Benco Dental’s customer-focused service with Dentsply Sirona’s industry-leading technologies, the collaboration aims to simplify digital adoption, improve efficiency, and deliver exceptional patient care.
Supporting customers in the era of connected dentistry
As dentistry undergoes rapid digital transformation, Dentsply Sirona remains committed to innovation while maintaining a laser focus on putting the customer at the center. In line with that, the company is building and strengthening strategic partnerships to empower dental professionals to adopt state-of-the-art digital solutions that can help them work more efficiently and collaboratively.
“For our customers, this partnership means easier access to cutting-edge digital solutions supported by the expert, fast, and reliable service they’ve come to expect from Benco Dental,” said Katy Cohen, President, Benco Dental.
“We’re excited to expand our successful partnership with Benco Dental. This new agreement underscores our commitment to meeting customers where they are, supporting their digital journey, and ensuring they have easy access to integrated, high-quality solutions and fast, reliable support to help them grow and advance their practices with confidence,” said Aldo Denti, Executive Vice President and Chief Commercial Officer, Dentsply Sirona.
Interactive Showroom Experiences
To further support customers on their journey to a more connected dentistry, Benco Dental will create dedicated Dentsply Sirona experiences in its three CenterPoint showrooms near Los Angeles, Dallas, and between New York City and Philadelphia. These spaces allow dental professionals to explore the latest technologies, test-drive equipment, and discover custom integration options in an interactive, hands-on environment.
Each showroom also offers an interior design studio staffed by award-winning teams, making it simple to plan and optimize every Dentsply Sirona installation in as little as one visit, under one roof.
“We welcome our customers to discover Dentsply Sirona with the premium experience that only Benco Dental’s CenterPoint showrooms can provide,” added Katy Cohen. “Our relaxed, no-pressure, fully interactive demonstration facilities are enhanced by the unparalleled knowledge of our Benco Dental Equipment Specialists who are dedicated to inspiring, educating and engaging doctors with world-class possibilities.”
About Dentsply Sirona
Dentsply Sirona is the world’s largest diversified manufacturer of professional dental products and technologies, with over a century of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world-class brands. Dentsply Sirona’s innovative products provide high-quality, effective and connected solutions to advance patient care and deliver better and safer dental care. Dentsply Sirona is headquartered in Charlotte, North Carolina. The Company’s shares are listed in the United States on Nasdaq under the symbol XRAY. Visit www.dentsplysirona.com for more information about Dentsply Sirona and its products.
About Benco Dental
At Benco Dental, we believe that dental providers deserve a partner on their side. We’re proud to be a national dental distributor with a century-long history, strong distribution network, and a comprehensive range of products, solutions, and services. We offer the unwavering support that can only come from a privately-owned company with the flexibility to do what is in customers’ best interests, so they can focus on growing their practices and delivering the best patient outcomes. Our collaborations with the industry’s leading vendors, buoyed by the market’s best-trained sales and field service team plus our proven track record of agility, helps launch countless new innovations each year. Together, we are driving dentistry forward. Visit www.benco.com.
Registered brands, trade names and logos are used. Even in particular cases, when they appear without a TM or ®, all corresponding legal rules and provisions apply. All rights are retained by Dentsply Sirona. Clinicians may have been compensated for use of their experiences and testimonials. Due to the different approval and registration times, not all technologies and products are immediately available in all countries. Please reach out to a local dealer or sales representative for more information.
Contact Information:
Dentsply Sirona Press Contact:
Marion Par-Weixlberger
Vice President, Public Relations & Corporate Communications
Publicrelations@dentsplysirona.com
Benco Dental Press Contact:
Edward Kobesky
Head of Content
570-602-7081 | ek8340@benco.com
Dentsply Sirona Investors:
Wade Moody
Senior Manager, Investor Relations
Investorrelations@dentsplysirona.com
FAQ
What did Dentsply Sirona (XRAY) and Benco Dental announce on January 13, 2026?
Which Dentsply Sirona products will Benco Dental offer through the expanded XRAY partnership?
When will Benco Dental start offering Dentsply Sirona technology to US customers?
How will the XRAY–Benco partnership support dentist customers adopting digital workflows?
Where will Benco Dental host dedicated Dentsply Sirona showroom experiences?
Will Benco Dental provide installation and design services for Dentsply Sirona equipment under the XRAY deal?
