Dentsply Sirona Expands U.S. Distribution Footprint Through Enhanced Agreement with Atlanta Dental Supply

Dentsply Sirona (Nasdaq: XRAY) announced an enhanced U.S. distribution agreement with Atlanta Dental Supply effective August 1, 2026.

Rhea-AI Summary

Dentsply Sirona (Nasdaq: XRAY) announced an enhanced U.S. distribution agreement with Atlanta Dental Supply effective August 1, 2026. The deal adds Dentsply Sirona’s connected technology portfolio — including CEREC, intraoral scanning, and digital imaging — to Atlanta Dental’s regional offering across the Southeast.

The expanded partnership aims to broaden access to digital dentistry via a well‑established, employee‑owned regional distributor with local service infrastructure and deep relationships with independent practices.

Argus May 5 session

+1.52% close to close Open Argus

Details

News Market Reaction – XRAY

In the May 5 session, XRAY gained 1.52%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement expands XRAY’s U.S. reach by adding its connected digital dentistry portfolio to A...

Analysis

This announcement expands XRAY’s U.S. reach by adding its connected digital dentistry portfolio to Atlanta Dental’s offerings starting August 1. It follows recent milestones such as FDA clearance of a dental-dedicated MRI and detailed 2026 guidance. Investors may track adoption of CEREC, intraoral scanning, and imaging through this regional distributor, while also watching upcoming earnings updates and execution on restructuring and growth initiatives outlined in prior communications.

Key Figures

Start date: August 1 Company age: Founded 1868 Ownership structure: 100% employee-owned +5 more

Start date

August 1

Atlanta Dental to begin offering XRAY digital solutions in U.S.

Company age

Founded 1868

Atlanta Dental Supply founding year

Ownership structure

100% employee-owned

Atlanta Dental Supply employee ownership

Q4 2025 net sales

$961M

XRAY Q4 2025 results vs Q4 2024

Q4 2025 net loss

($146M)

XRAY Q4 2025 GAAP results

FY 2025 net sales

$3.68B

XRAY full-year 2025 results

FY 2026 sales guidance

$3.5B–$3.6B

XRAY 2026 outlook

FY 2026 EPS guidance

$1.40–$1.50

XRAY 2026 adjusted EPS outlook

Historical Context

5 past events · Latest: Apr 30

5 events

1. Apr 30

   Product launch

   24h Move

   +2.4%

   Launch of Surity Male External Catheter expanding continence portfolio in the U.S.

2. Apr 22

   Earnings call notice

   24h Move

   -2.2%

   Announcement of timing and access details for Q1 2026 results call.

3. Mar 09

   Regulatory clearance

   24h Move

   +0.5%

   FDA clearance of MAGNETOM Free.Max Dental Edition after validating clinical trial.

4. Mar 03

   Conference participation

   24h Move

   +1.1%

   Planned presentation at Leerink Partners Global Healthcare Conference 2026.

5. Feb 26

   Earnings and outlook

   24h Move

   +15.5%

   Q4 and FY 2025 results, restructuring plan, dividend elimination, and 2026 guidance.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

digital dentistry, intraoral scanning, digital imaging solutions

3 terms

digital dentistry medical

"The expanded agreement strengthens Dentsply Sirona’s U.S. go-to-market strategy by extending its digital dentistry offerings..."

Digital dentistry uses computers, 3D scanners, milling machines and software to design, create and manage dental treatments and devices instead of relying on traditional manual techniques. For investors, it matters because the technology can speed procedures, lower labor and material costs, enable new products and services, and open recurring revenue through software and digital workflows—effects that can increase efficiency, margins and market growth potential in dental businesses.

intraoral scanning medical

"Atlanta Dental Supply will begin offering key digital dentistry technologies from Dentsply Sirona, including the CEREC system, intraoral scanning, and digital imaging solutions."

Intraoral scanning uses a small handheld digital device to quickly capture detailed, three-dimensional images of a patient’s teeth and mouth, replacing messy physical impression molds. Investors care because the technology speeds dental procedures, cuts material and labor costs, and creates recurring revenue opportunities for device makers and software platforms that process and transmit digital scans — similar to how digital cameras transformed and disrupted traditional film workflows.

digital imaging solutions medical

"including the CEREC system, intraoral scanning, and digital imaging solutions."

Systems and services that capture, process, store and display medical images—such as X-rays, MRIs, CT scans and digital slides—along with the software and analytics that help clinicians view and interpret them. Investors care because these offerings can create steady revenue from device sales, software licenses and cloud services, reduce healthcare costs and speed diagnoses; like a camera plus an app that organizes, enhances and shares pictures, their adoption and regulation affect sales and profit growth.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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CHARLOTTE, N.C., May 04, 2026 (GLOBE NEWSWIRE) -- Dentsply Sirona (Nasdaq: XRAY), the world’s largest diversified manufacturer of professional dental products and technologies, today announced an enhanced distribution agreement with Atlanta Dental Supply, under which Atlanta Dental will begin offering Dentsply Sirona’s connected technology solutions portfolio in the United States as of August 1.

The expanded agreement strengthens Dentsply Sirona’s U.S. go-to-market strategy by extending its digital dentistry offerings through a well-established, independent regional distributor with deep customer relationships across the Southeast.

Atlanta Dental Supply, 100% employee-owned, founded in 1868, is a privately held dental distributor serving practices with dental supplies, equipment, technology, and dedicated service support. Under the enhanced agreement, Atlanta Dental Supply will begin offering key digital dentistry technologies from Dentsply Sirona, including the CEREC system, intraoral scanning, and digital imaging solutions.

“Expanding access to our digital dentistry technologies through trusted distribution partners is a core element of our commercial strategy,” said Mark Bezjak, Group Vice President Americas, Dentsply Sirona. “Atlanta Dental Supply’s regional scale, service infrastructure, and long-standing relationships with independent practices make them a strong partner for reaching customers where and how they prefer to buy.”

The agreement supports Dentsply Sirona’s focus on disciplined distribution expansion, customer centricity, and localized commercial execution through established partners.

Registered brands, trade names and logos are used. Even in particular cases, when they appear without a TM or ®, all corresponding legal rules and provisions apply. All rights are retained by Dentsply Sirona. Clinicians may have been compensated for use of their experiences and testimonials.

About Dentsply Sirona

Dentsply Sirona is the world’s largest diversified manufacturer of professional dental products and technologies, with over a century of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world-class brands. Dentsply Sirona’s innovative products provide high-quality, effective and connected solutions to advance patient care and deliver better and safer dental care. Dentsply Sirona is headquartered in Charlotte, North Carolina. The Company’s shares are listed in the United States on Nasdaq under the symbol XRAY. Visit www.dentsplysirona.com for more information about Dentsply Sirona and its products.

Contact Information:

Dentsply Sirona Press Contact:
Marion Par-Weixlberger
Vice President, Corporate Communications, Public Relations & Brand
Publicrelations@dentsplysirona.com | www.dentsplysirona.com

Dentsply Sirona Investors:
Wade Moody
Senior Manager, Investor Relations
Investorrelations@dentsplysirona.com

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What will Dentsply Sirona (XRAY) begin offering through Atlanta Dental Supply on August 1, 2026?

Dentsply Sirona will offer its connected technology portfolio through Atlanta Dental Supply starting August 1, 2026. According to Dentsply Sirona, offerings include the CEREC system, intraoral scanning, and digital imaging solutions for dental practices across the Southeast.

How does the XRAY and Atlanta Dental Supply agreement affect Dentsply Sirona's U.S. go‑to‑market approach?

The agreement expands Dentsply Sirona's regional distribution reach in the U.S. According to Dentsply Sirona, it strengthens localized commercial execution by leveraging Atlanta Dental's customer relationships and service infrastructure to reach independent practices.

Who is Atlanta Dental Supply and why was it chosen as a Dentsply Sirona distributor (XRAY)?

Atlanta Dental Supply is a 100% employee‑owned regional dental distributor founded in 1868. According to Dentsply Sirona, its long‑standing customer relationships and service capabilities in the Southeast informed the partnership decision.

When does the enhanced distribution agreement between XRAY and Atlanta Dental Supply take effect and what is the timeline for product availability?

The enhanced distribution agreement takes effect on August 1, 2026, with Atlanta Dental Supply beginning to offer Dentsply Sirona digital technologies that day. According to Dentsply Sirona, the rollout uses Atlanta Dental's regional channels and service teams.