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Xpres Spa Named One of Yelp’s Most Loved Airport Brands

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XWELL (Nasdaq: XWEL), a wellness solutions provider, has achieved recognition as one of Yelp's Most Loved Airport Brands, ranking 10th out of 25 brands based on U.S. traveler reviews. The company is expanding beyond airports with new locations planned in Clearwater, Florida and New York's Penn Station this summer.

The company has also secured a multi-year partnership with the Orlando Magic as their "Official Wellness Spa." XWELL plans further expansion through strategic partnerships with federal institutions and aims to extend wellness access across rural and metropolitan regions.

XWELL (Nasdaq: XWEL), fornitore di soluzioni per il benessere, è stata riconosciuta come uno dei Marchi Aeroportuali Più Amati di Yelp, posizionandosi al 10° posto su 25 brand in base alle recensioni dei viaggiatori statunitensi. L'azienda sta espandendo la sua presenza oltre gli aeroporti con nuove sedi previste a Clearwater, Florida, e alla Penn Station di New York questa estate.

Inoltre, l'azienda ha siglato una partnership pluriennale con gli Orlando Magic come loro "Spa Ufficiale del Benessere." XWELL prevede ulteriori espansioni attraverso collaborazioni strategiche con istituzioni federali e mira a estendere l'accesso al benessere sia nelle aree rurali che metropolitane.

XWELL (Nasdaq: XWEL), proveedor de soluciones de bienestar, ha sido reconocido como una de las Marcas de Aeropuertos Más Queridas de Yelp, ocupando el décimo lugar entre 25 marcas según las reseñas de viajeros en EE.UU. La compañía está ampliando su presencia más allá de los aeropuertos con nuevas ubicaciones planificadas en Clearwater, Florida y la Penn Station de Nueva York este verano.

Además, la empresa ha asegurado una asociación plurianual con los Orlando Magic como su "Spa Oficial de Bienestar." XWELL planea continuar su expansión mediante asociaciones estratégicas con instituciones federales y busca extender el acceso al bienestar en regiones rurales y metropolitanas.

XWELL (나스닥: XWEL)은 웰니스 솔루션 제공업체로서 Yelp에서 가장 사랑받는 공항 브랜드 중 하나로 선정되어 미국 여행자 리뷰를 기반으로 25개 브랜드 중 10위를 차지했습니다. 회사는 이번 여름 플로리다 클리어워터와 뉴욕 펜 스테이션에 새로운 매장을 오픈하며 공항을 넘어 확장할 계획입니다.

또한, 올랜도 매직과 다년간 파트너십을 체결하여 "공식 웰니스 스파"로 활동합니다. XWELL은 연방 기관과의 전략적 파트너십을 통해 추가 확장을 계획하며 농촌 및 대도시 지역 전역에 웰니스 접근성을 확대하는 것을 목표로 하고 있습니다.

XWELL (Nasdaq : XWEL), fournisseur de solutions bien-être, a été reconnu comme l'une des marques d'aéroport les plus appréciées sur Yelp, se classant 10e sur 25 marques selon les avis des voyageurs américains. L'entreprise étend sa présence au-delà des aéroports avec de nouveaux emplacements prévus à Clearwater, en Floride, et à Penn Station à New York cet été.

L'entreprise a également conclu un partenariat pluriannuel avec les Orlando Magic en tant que leur « Spa officiel de bien-être ». XWELL prévoit une expansion supplémentaire via des partenariats stratégiques avec des institutions fédérales et vise à étendre l'accès au bien-être dans les zones rurales et métropolitaines.

XWELL (Nasdaq: XWEL), ein Anbieter von Wellness-Lösungen, wurde als eine der bei Yelp beliebtesten Flughafenmarken anerkannt und belegte den 10. Platz von 25 Marken basierend auf Bewertungen von US-Reisenden. Das Unternehmen erweitert seine Präsenz über Flughäfen hinaus mit neuen Standorten, die diesen Sommer in Clearwater, Florida, und New Yorks Penn Station geplant sind.

Das Unternehmen hat außerdem eine mehrjährige Partnerschaft mit den Orlando Magic als deren „Offizielles Wellness-Spa“ gesichert. XWELL plant eine weitere Expansion durch strategische Partnerschaften mit Bundesinstitutionen und möchte den Zugang zu Wellnessangeboten in ländlichen und städtischen Regionen ausweiten.

Positive
  • Recognition as one of Yelp's top 25 Most Loved Airport Brands
  • Strategic expansion beyond airports with new locations in Clearwater and Penn Station
  • Multi-year partnership secured with NBA team Orlando Magic
Negative
  • None.

Insights

XWELL's expansion beyond airports into high-traffic locations signals strategic diversification of its wellness business model.

XWELL's recognition as a top-10 brand in Yelp's airport rankings demonstrates strong consumer validation of their wellness offerings in travel environments. What's strategically significant is their pivot to non-airport locations in Clearwater and Penn Station—representing a fundamental business model evolution beyond their traditional captive-audience approach.

The Penn Station location reveals clever positioning—targeting high-volume commuter traffic with a grab-and-go format tailored to hurried consumers, while the Clearwater standalone center adopts a more comprehensive wellness center approach. This dual-format strategy tests different operational models simultaneously.

The Orlando Magic partnership establishes credibility in the premium wellness space and creates cross-promotional opportunities with sports audiences. This three-pronged expansion strategy—airport excellence, retail diversification, and brand partnerships—indicates a coherent growth plan targeting multiple consumer touchpoints.

Most revealing is their mention of upcoming federal institution partnerships and focus on both rural and metropolitan regions, suggesting XWELL is pursuing government contracts while ensuring their expansion has sufficient geographic diversity to mitigate market-specific risks. This signals a maturation from airport concession specialist to a multi-channel wellness provider with diversified revenue streams.

Amid industry recognition, XWELL expands its wellness footprint, bringing self-care beyond the terminal with new locations and partnerships

NEW YORK, June 27, 2025 (GLOBE NEWSWIRE) -- XWELL (Nasdaq: XWEL) (“XWELL” or the “Company”), a leading provider of wellness solutions for people on the go, is proud to share that Xpres Spa has been named one of Yelp’s “Most Loved Airport Brands.” Based off millions of reviews and ratings from U.S. travelers, Xpres Spa was ranked 10 out of 25 brands that have earned a loyal following among travelers.

“Yelp’s recognition reinforces what we’ve seen firsthand: travelers are increasingly seeking comfort and quality at the airport,” said Ezra Ernst, CEO of XWELL. “Whether they’re arriving early to browse wellness-focused products or turning to sleeping pods during a long delay, they know Xpres Spa is there, and they’re making the most of it. We’re honored by this recognition and excited to extend our mission of self-care for all into new spaces this year.”

New Locations in Clearwater and Penn Station

This summer, XWELL will open its first out-of-airport locations in Clearwater, Florida and New York’s Penn Station. These openings mark a pivotal step in making premium self-care more accessible for consumers in high-traffic, high-need environments.

In Clearwater, the Company will launch a wellness center offering its core treatments—massage, skincare, and recovery—in a standalone, modern retail setting. In New York, the Penn Station location will serve as a grab-and-go destination for wellness essentials tailored to busy commuters.

Momentum Continues with Purposeful Partnerships

In addition to geographic growth, XWELL is broadening its reach through new strategic partnerships. Most recently, the Company announced a multi-year collaboration with the Orlando Magic, officially designating XWELL as the “Official Wellness Spa” of the NBA Team.

Looking Ahead

In the weeks and months ahead, XWELL will continue to build on its momentum with additional location announcements, strategic partnerships with federal institutions, and a rollout plan that includes wellness access across both rural and metropolitan regions – ensuring its services are equitable, scalable, and rooted in real community needs.

For more information, visit www.XWELL.com.  

About XWELL, Inc.  

XWELL, Inc. (Nasdaq: XWEL) is a global wellness holding company that operates a portfolio of brands dedicated to health, beauty, and self-care, including XpresSpa®, Treat™, Naples Wax Center®, XpresCheck®, and HyperPointe™. With locations in airports and metropolitan areas across the country, XWELL is redefining the modern wellness experience through innovation, personalization, and accessibility.  

Forward-Looking Statements  
This press release may contain "forward-looking" statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These include statements preceded by, followed by or that otherwise include the words "believes," "expects," "anticipates," "estimates," "projects," "intends," "should," "seeks," "future," "continue," or the negative of such terms, or other comparable terminology. Important factors that could cause actual results to differ materially from those indicated by such forward-looking statements include, without limitation: the anticipated use of proceeds from the private placement. Forward-looking statements relating to expectations about future results or events are based upon information available to XWELL as of the date of this press release, and are not guarantees of the future performance of the Company, and actual results may vary materially from the results and expectations discussed. Additional information concerning these and other risks is contained in the Company’s Annual Report on Form 10-K, as amended, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K, and other Securities and Exchange Commission filings. All subsequent written and oral forward-looking statements concerning XWELL, or other matters and attributable to XWELL or any person acting on its behalf are expressly qualified in their entirety by the cautionary statements above. XWELL does not undertake any obligation to publicly update any of these forward-looking statements to reflect events or circumstances that may arise after the date hereof.  



Valentina Marmolejo - vmarmolejo@mww.com

FAQ

What ranking did XWELL (XWEL) receive in Yelp's Most Loved Airport Brands?

XWELL's Xpres Spa ranked 10th out of 25 brands in Yelp's Most Loved Airport Brands list, based on millions of U.S. traveler reviews.

Where is XWELL (XWEL) expanding its operations in 2025?

XWELL is expanding with new locations in Clearwater, Florida (offering massage, skincare, and recovery services) and New York's Penn Station (a grab-and-go wellness essentials location).

What major partnership did XWELL announce with the Orlando Magic?

XWELL announced a multi-year partnership with the Orlando Magic, becoming the NBA team's Official Wellness Spa.

How is XWELL planning to expand its wellness services?

XWELL plans to expand through additional locations, strategic partnerships with federal institutions, and a rollout plan covering both rural and metropolitan regions to ensure equitable wellness access.
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