Herbal Oasis Expands into Tennessee with Best Brands
Herbal Oasis (NYSE:YCBD) has announced a strategic distribution partnership with Best Brands to expand its THC-infused seltzer products into Tennessee. This expansion follows successful launches in Alabama, Florida, Georgia, and North Carolina, marking the company's growing presence in the Southeast region.
The partnership comes amid significant growth in the THC beverage market, with Brightfield projecting 50% growth in US Sales to over $571 million in 2025. Herbal Oasis's products, infused with THC, CBG, and functional mushrooms, are positioned as modern alternatives to alcohol for consumers seeking clarity and connection.
Herbal Oasis (NYSE:YCBD) ha annunciato una partnership strategica di distribuzione con Best Brands per espandere i suoi seltzer infusi con THC in Tennessee. L'espansione segue i lanci riusciti in Alabama, Florida, Georgia e North Carolina, segnando la crescente presenza dell'azienda nel Sud-est. La partnership avviene in un contesto di notevole crescita del mercato delle bevande al THC, con Brightfield che prevede una crescita del 50% delle vendite statunitensi a oltre 571 milioni di dollari nel 2025. I prodotti di Herbal Oasis, infusi con THC, CBG e funghi funzionali, si configurano come alternative moderne all'alcol per i consumatori in cerca di chiarezza e connessione.
Herbal Oasis (NYSE:YCBD) ha anunciado una asociación estratégica de distribución con Best Brands para ampliar sus seltzers infusionados con THC en Tennessee. Esta expansión sigue a los lanzamientos exitosos en Alabama, Florida, Georgia y Carolina del Norte, marcando la creciente presencia de la empresa en la región sureste. La asociación se produce en medio de un crecimiento significativo del mercado de bebidas con THC, con Brightfield proyectando un crecimiento del 50% en las ventas en EE. UU. hasta superar los 571 millones de dólares en 2025. Los productos de Herbal Oasis, infusionados con THC, CBG y hongos funcionales, se posicionan como alternativas modernas al alcohol para quienes buscan claridad y conexión.
Herbal Oasis (NYSE:YCBD)은 Best Brands와 전략적 유통 파트너십을 발표하여 테네시주에 THC 주입 탄산수 제품을 확장합니다. Alabama, Florida, Georgia, North Carolina에서의 성공적인 출시를 뒤따르는 확장으로 남동부 지역에서의 회사 존재감이 커지고 있습니다. 이 파트너십은 THC 음료 시장의 상당한 성장 속에서 이루어지며, Brightfield는 미국 매출이 2025년까지 5억7100만 달러를 넘을 것으로 50% 성장할 것이라고 전망합니다. THC, CBG 및 기능성 버섯으로 강화된 Herbal Oasis의 제품은 명료성과 연결감을 추구하는 소비자들에게 알코올의 현대적 대안으로 자리매김하고 있습니다.
Herbal Oasis (NYSE:YCBD) a annoncé un partenariat stratégique de distribution avec Best Brands pour étendre ses seltzers infusés au THC dans le Tennessee. Cette expansion fait suite à des lancements réussis en Alabama, en Floride, en Géorgie et en Caroline du Nord, marquant la présence croissante de l'entreprise dans le Sud-Est. Le partenariat s'inscrit dans un contexte de forte croissance du marché des boissons au THC, Brightfield prévoyant une croissance de 50% des ventes américaines à plus de 571 millions de dollars en 2025. Les produits d'Herbal Oasis, infusés de THC, de CBG et de champignons fonctionnels, se positionnent comme des alternatives modernes à l'alcool pour les consommateurs en quête de clarté et de connexion.
Herbal Oasis (NYSE:YCBD) hat eine strategische Vertriebskooperation mit Best Brands angekündigt, um seine THC-infizierten Sprudels mit Tennessee zu expandieren. Diese Expansion folgt erfolgreichen Markteinführungen in Alabama, Florida, Georgia und North Carolina und markiert die wachsende Präsenz des Unternehmens in der Southeast-Region. Die Partnerschaft erfolgt zu einem Zeitpunkt signifikanten Wachstums im THC-Getränkemarkt, wobei Brightfield ein US-Verkaufswachstum von 50% auf über 571 Millionen USD im Jahr 2025 prognostiziert. Die Produkte von Herbal Oasis, infundiert mit THC, CBG und funktionellen Pilzen, positionieren sich als moderne Alternativen zu Alkohol für Verbraucher, die Klarheit und Verbundenheit suchen.
أعلنت Herbal Oasis (بورصة نيويورك: YCBD) عن شراكة توزيع استراتيجية مع Best Brands لتوسيع مشروباتها الغازية بنكهة THC في تينيسي. تأتي هذه التوسعة بعد إطلاقات ناجحة في ألاباما وفلوريدا وجورجيا وكارولاينا الشمالية، مما يبرز تواجد الشركة المتزايد في منطقة الجنوب الشرقي. تأتي الشراكة في ظل نمو كبير في سوق المشروبات التي تحتوي على THC، مع توقع Brightfield بنمو 50% في المبيعات الأمريكية لتصل إلى أكثر من 571 مليون دولار بحلول 2025. وتُعتبر منتجات Herbal Oasis، المحفّزة بـ THC وCBG والفطر الوظيفي، بدائل عصرية للكحول للمستهلكين الباحثين عن الوضوح والاتصال.
Herbal Oasis（NYSE:YCBD）宣布与Best Brands建立战略分销伙伴关系，将其含 THC 的汽泡水扩展到田纳西州。在阿拉巴马州、佛罗里达州、乔治亚州和北卡罗来纳州取得成功推出之后，这一扩张标志着公司在东南部地区的日益增长的影响力。此举正值 THC 饮料市场显著增长之际，Brightfield 预测美国销量到 2025 年将增长 50%，超过 5.71 亿美元。Herbal Oasis 的产品含 THC、CBG 以及功能性蘑菇，被定位为现代饮酒替代品，面向寻求清晰与联结的消费者。
- Expansion into Tennessee through partnership with leading distributor Best Brands
- Strategic presence in 5 Southeast states following successful rollouts
- Positioning in THC beverage market projected to reach $571M in 2025 with 50% growth
- None.
Insights
cbdMD expands Herbal Oasis THC seltzers to Tennessee via Best Brands partnership, strengthening Southeast footprint in growing THC beverage market.
cbdMD's strategic expansion of its Herbal Oasis THC-infused seltzers into Tennessee represents its fifth state market entry, following Alabama, Florida, Georgia, and North Carolina. This systematic regional expansion demonstrates a deliberate growth strategy focused on establishing dominance in the Southeast before potential wider distribution.
The partnership with Best Brands is particularly significant as distributor relationships are critical in the highly regulated cannabis beverage space. Best Brands' experience with THC beverages suggests they have already navigated the complex regulatory landscape in Tennessee, potentially accelerating Herbal Oasis' market penetration.
The timing aligns with impressive market tailwinds, as Brightfield projects
The product's differentiation through functional mushroom additives and CBG (beyond just THC) positions it at the intersection of several trending consumer categories: cannabis, functional beverages, and alcohol alternatives. This multi-benefit formulation directly addresses the growing "California Sober" movement where consumers seek social alternatives to alcohol.
For cbdMD, this expansion represents a critical diversification play as traditional CBD markets have faced saturation and price compression. The THC beverage segment offers higher margins and less competition than conventional CBD products, potentially improving the company's overall financial profile if executed effectively.
Charlotte, North Carolina--(Newsfile Corp. - September 16, 2025) - Herbal Oasis ("Oasis"), the hemp-derived THC-infused social seltzer redefining how people connect, unwind, and celebrate life, is proud to announce a new distribution partnership with Best Brands, Inc ("Best Brands"), a leading distributor serving Tennessee. As of early September, Oasis began shipping products to retailers across Tennessee as it expands through the Southeast.
Tennessee marks another state where Oasis has launched, following successful rollouts in Alabama, Florida, Georgia, and North Carolina. The partnership with Best Brands strengthens Oasis's presence in one of the Southeast region's key growth markets.
"We are excited to partner with Best Brands. They are leaders in understanding the THC beverage category, which makes them an ideal distribution partner for Oasis," said Ronan Kennedy, CEO of cbdMD, parent company of Oasis. "This collaboration represents another major step toward our goal of becoming a leading THC seltzer brand in the Southeast and beyond."
"We're thrilled to introduce Oasis to our portfolio," said Jason Eskind, President - Best Brands Inc. "This product reflects our mission to lead the beverage industry with forward-thinking offerings that meet evolving consumer preferences. Oasis is more than a drink—it's a vibe."
The THC beverage market continues to experience significant growth, with Brightfield estimating
As consumers continue seeking alcohol alternatives that support presence, clarity, and connection, Herbal Oasis offers a refreshing, functional, and social-forward option—infused with THC, CBG, and functional mushrooms for a modern way to unwind.
About Herbal Oasis
Herbal Oasis is a premium THC-infused social seltzer that blends cannabinoids and nootropic mushrooms to deliver a fast-acting, functional beverage made for presence and connection. With an alcohol-free formula and wellness-forward ingredients, Oasis invites a better way to drink—one rooted in clarity, balance, and joy. More information can be found at www.herbaloasis.com. Oasis is a subsidiary of cbdMD, Inc.
About cbdMD, Inc.
cbdMD, Inc. (NYSE American: YCBD) is one of the leading and most highly trusted and most recognized cannabidiol (CBD) brands with a comprehensive line of U.S. produced, THC-free1 CBD products, and an array of Farm Act compliant Delta 9 products. Our Paw CBD brand of pet products includes veterinarian-formulated products, and our ATRx brand of natural functional mushroom support. To learn more about cbdMD and our comprehensive line of U.S. grown hemp products as well as our other brands, please visit www.cbdmd.com, www.pawcbd.com, or ATRxlabs.com, follow cbdMD on Instagram and Facebook, or visit one of the thousands of retail outlets that carry cbdMD's products.
About Best Brands
Best Brands Incorporated, Tennessee's premier family-owned beverage distributor, is proud to unveil Oasis—a premium THC-infused drink crafted to redefine the social sipping experience. Founded in 1939 following the repeal of Prohibition in Tennessee, Best Brands has grown from its historic roots into a statewide powerhouse, operating four strategically located warehouses that service the entire state. With a diverse portfolio spanning wine, spirits, beer, THC beverages, and non-alcoholic offerings, Best Brands continues to lead the industry with innovation, integrity, and a deep commitment to quality.
Forward-Looking Statements
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements can be identified using words such as ''should,'' ''may,'' ''intends,'' ''anticipates,'' ''believes,'' ''estimates,'' ''projects,'' ''forecasts,'' ''expects,'' ''plans,'' and ''proposes.'' These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict. You are urged to carefully review and consider any cautionary statements, including but not limited to expectations on our ability to continue as a going concern, increasing our revenues, the development or future sales of Oasis products, regaining compliance with NYSE American continued listing requirements and other disclosures, including the statements made under the heading "Risk Factors" in cbdMD, Inc.'s Annual Report on Form 10-K for the fiscal year ended September 30, 2024 as filed with the Securities and Exchange Commission (the "SEC") on December 17, 2024, and our other filings with the SEC. All forward-looking statements, including Euromonitor international projections, involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of cbdMD, Inc. and are difficult to predict. cbdMD, Inc. does not undertake any duty to update any forward-looking statements except as may be required by law. The information which appears on our websites and our social media platforms, including, but not limited to, Instagram and Facebook, is not part of this press release.
1 THC-free is defined as below the level of detection using validated scientific analytical methods.
Contact Information:
cbdMD, Inc.
Ronan Kennedy
Chief Executive Officer and Chief Financial Officer
IR@cbdmd.com
(704) 445-3064
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/266625
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