KFC®'s Big Comeback Continues with More Iconic Throwbacks
KFC (NYSE:YUM) is continuing its comeback strategy with two major announcements: the return of its iconic Original Honey BBQ sauce starting October 6th, and a throwback pricing of $3.99 for its Classic Chicken Sandwich. The beloved sauce, first introduced in the 1990s, will now be available across all KFC menu items including chicken pieces, sandwiches, and tenders.
The company is also launching Halloween-themed promotions for Rewards members through the KFC app and website, featuring deals like a free Classic Chicken Sandwich with $10 purchase, 50% off 12pc chicken bucket, and 50-piece nuggets for $20. KFC emphasizes that their Chicken Sandwich is larger than Chick-fil-A's and available on Sundays.
KFC (NYSE:YUM) sta proseguendo la sua strategia di rilancio con due annunci principali: il ritorno della sua iconica salsa Original Honey BBQ a partire dal 6 ottobre e una tariffazione rétro di 3,99 $ per il Classic Chicken Sandwich. La salsa amata, introdotta negli anni '90, sarà ora disponibile su tutti i piatti del menu KFC, inclusi pezzi di pollo, panini e tenders.
L'azienda lancerà anche promozioni a tema Halloween per i membri Rewards tramite l'app e il sito KFC, con offerte come un Classic Chicken Sandwich gratuito con una spesa di 10$, 50% di sconto su un secchio da 12 pezzi e 50 pezzi di nuggets per 20$. KFC sottolinea che il suo Chicken Sandwich è più grande di quello di Chick-fil-A ed è disponibile anche di domenica.
KFC (NYSE:YUM) continúa su estrategia de regreso con dos anuncios principales: el retorno de su icónica salsa Original Honey BBQ a partir del 6 de octubre y una tarificación retro de 3,99 $ para su Classic Chicken Sandwich. La salsa, presentada por primera vez en los años 90, estará disponible en todos los elementos del menú KFC, incluyendo piezas de pollo, sándwiches y tenders.
La compañía también lanzará promociones de Halloween para los miembros Rewards a través de la app y el sitio web de KFC, con ofertas como un Classic Chicken Sandwich gratis con una compra de 10$, 50% de descuento en un cubo de 12 piezas y 50 nuggets por 20$. KFC enfatiza que su Chicken Sandwich es más grande que el de Chick-fil-A y está disponible los domingos.
KFC (NYSE:YUM)은 두 가지 주요 발표로 컴백 전략을 이어갑니다: 10월 6일부터 시작되는 상징적인 Original Honey BBQ 소스의 복귀와 클래식 치킨 샌드위치의 3.99달러 가격을 되살리는 ‘회고형’ 가격 정책. 1990년대에 처음 선보인 이 소스는 이제 닭고기 조각, 샌드위치, 텐더를 포함한 KFC 메뉴의 모든 항목에서 이용 가능해질 것입니다.
회사는 또한 KFC 앱과 웹사이트를 통한 할로윈 테마 프로모션을 Rewards 멤버에게 제공합니다. 10달러 구매 시 클래식 치킨 샌드위치 무료, 12피스 버킷 50% 할인, 20달러에 50피스 너깃 등과 같은 혜택이 포함됩니다. KFC는 자사 치킨 샌드위치가 Chick-fil-A의 것보다 크고 일요일에도 이용 가능하다고 강조합니다.
KFC (NYSE:YUM) poursuit sa stratégie de reconquête avec deux annonces majeures : le retour de sa célèbre sauce Original Honey BBQ à partir du 6 octobre, et une tarification rétro de 3,99 $ pour son Classic Chicken Sandwich. Cette sauce adorée, introduite dans les années 1990, sera désormais disponible sur tous les articles du menu KFC, y compris morceaux de poulet, sandwichs et tenders.
L'entreprise lance également des promotions sur le thème d'Halloween pour les membres Rewards via l'application KFC et le site web, avec des offres telles que un Classic Chicken Sandwich gratuit pour un achat de 10$, 50 % de réduction sur un seau de 12 pièces et 50 nuggets pour 20 $. KFC souligne que son Chicken Sandwich est plus grand que celui de Chick-fil-A et est disponible le dimanche.
KFC (NYSE:YUM) setzt seine Comeback-Strategie mit zwei großen Ankündigungen fort: die Rückkehr seiner ikonischen Original Honey BBQ-Sauce ab dem 6. Oktober und ein retrospektiver Preis von 3,99 $ für das Classic Chicken Sandwich. Die in den 1990er-Jahren eingeführte Sauce wird künftig in allen KFC-Menüpunkten erhältlich sein, einschließlich Hähnchenstücke, Sandwiches und Nuggets.
Das Unternehmen startet außerdem Halloween-spezifische Aktionen für Rewards-Mitglieder über die KFC-App und Website, mit Angeboten wie einem kostenlosen Classic Chicken Sandwich bei einem Einkauf von 10$, 50%-Rabatt auf einen 12-Pieces-Eimer und 50 Nuggets für 20$. KFC betont, dass sein Chicken Sandwich größer ist als das von Chick-fil-A und sonntags erhältlich ist.
KFC (NYSE:YUM) يواصل استراتيجية العودة بإعلانين رئيسيين: عودة صلصة Original Honey BBQ الأيقونية اعتباراً من 6 أكتوبر، وتسعير تراجعي لـ Classic Chicken Sandwich بمبلغ 3.99 دولار. ستتوفر الصلصة المحبوبة، التي عُرفت في التسعينيات، الآن عبر جميع عناصر قائمة KFC بما فيها قطع الدجاج والساندويتشات والتندرز.
تطلق الشركة أيضًا عروض خاصة بعيد الهالوين لأعضاء Rewards عبر تطبيق KFC وموقعه الإلكتروني، وتضم عروض مثل ساندويتش دجاج كلاسيكي مجاني مع شراء بقيمة 10 دولارات، خصم 50% على دُفّة دجاج من 12 قطعة، و50 قطعة من الناغتس مقابل 20 دولاراً. تؤكد KFC أن ساندويتش الدجاج لديها أكبر من Chick-fil-A ومتوافر أيام الأحد.
KFC (NYSE:YUM) 继续推进复兴策略，发布两项重大公告：自10月6日起回归标志性的 Original Honey BBQ 酱，以及将 Classic Chicken Sandwich 的价格回溯为 3.99 美元。这款在1990年代首次推出的深受喜爱的酱料现在将出现在 KFC 菜单的所有项目中，包括鸡块、三明治和鸡柳。
公司还将通过 KFC 应用和网站为 Rewards 会员推出以万圣节为主题的促销活动，内容包括：消费 10 美元即可获得一个 Classic Chicken Sandwich 免费、12 只桶的鸡桶 50% 折扣，以及 20 美元买 50 枚鸡块。KFC 强调其鸡肉三明治比 Chick-fil-A 的更大，并且周日也有供应。
- None.
- Limited time and participating locations only for promotional offers
- Price variations in certain states (AK, HI, CA) and third-party platforms
KFC's comeback era continues with the return of fan favorite Original Honey BBQ* and
First introduced in the late 1990s, Original Honey BBQ quickly became a cult classic thanks to its perfect balance of sweet and smoky flavor that made KFC chicken even more finger lickin' good ®. Over time, fans have taken to social media begging for its comeback, trading copycat recipes, and reminiscing about the one-of-a-kind sauce. Now, after years of anticipation, KFC is finally giving the people what they want.
And this time, it's bigger than ever. For the first time, fans can now enjoy the iconic sauce on all of their KFC favorites -– from classic pieces of chicken to the beloved KFC Chicken Sandwich and even tenders.
With all that sweet, tangy, sticky glory, you'll be thankful the Colonel was ahead of the game — introducing a wet napkin to his chicken lovers over 60 years ago, making KFC the first restaurant chain to offer a handy, moist towelette. So naturally, we had to go even bigger. Just like Original Honey BBQ, these napkins got the comeback glow-up as well. The brand surprised some of its most obsessed fans with a wet napkin large enough to clean their hands, their table…and probably their entire family.
"KFC's Original Honey BBQ wasn't just a menu offering, it became a cultural touchstone that fans have been craving and asking us to bring back for years," said Catherine Tan-Gillespie, President, KFC
Throwback Pricing for KFC's Chicken Sandwich
KFC is also offering fans a throwback deal: its Chicken Sandwich for just
Scary Good Deals
But that's not all — just in time for Halloween, KFC is delivering Scary Good Deals exclusively for Rewards members via the KFC app and website, making value as craveable as flavor. For 13 days leading up to October 31, members can unlock special offers on some of their favorite menu items, such as: a Free Classic Chicken Sandwich w/
KFC's comeback era is serving fans exactly what they've been asking for, with a whole lot more sauce on top. As the comeback era continues and KFC fights back to icon status, it asks its fans to continue to share thoughts and feedback on what they'd like to see from the brand moving forward.
Assets can be found HERE.
* Prices and participation may vary, while supplies last.
** Prices and participation may vary, while supplies last. Prices higher in AK, HI, CA and third-party ordering websites. Tax, tip and fees extra.
***Based on weight of cooked chicken breast filet of Chick-fil-A®'s Chicken Sandwich versus KFC's Classic Chicken Sandwich as of July 2025.
****Only available on KFC.com or in the app for participating stores through the KFC Rewards account with an online purchase (before taxes, tips, and fees). Offer must be redeemed prior to checkout. Customers responsible for all taxes, tips, and fees. Cannot be combined with other offers. No cash value. Non-transferable. Limit 1 per account per offer. Additional terms apply.
About KFC
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SOURCE Kentucky Fried Chicken
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